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I am customer obsessed, self-starter, and never losing the sight of the big picture guy who has been a software developer, leader and manager always looking for high impact contributions to the companies and teams I've worked for.

With 19 years of experience in the IT industry, I have worked in different types of projects and initiatives related to software development, digital transformation, platforms modernization, customer care, billing, mobile apps, mobile gaming monetization, application security, data protection and intelligent operations security. My latest contribution was to the successful launch of Amazon Alexa in Mexico.

I'm experienced on sales engineering, technical and sales enablement for internal teams, channels and distributors.  I enjoy participating in lead and demand generation activities, and always pay attention to details when doing solution design and architecture for  SaaS/Cloud, on premise and hybrid environments.

I have a proven successful track record in helping drive business growth and expansion within Latin America region. I have a laser focus on building, motivating, empowering and coaching multi-regional/multicultural sales engineering teams to succeed on their contribution to accelerate deals, sales growth, channels and customers retention.

I also enjoy participating on product promotion and awareness activities for small, mid, large and remote audiences through webinars, tech talks, demonstrations and round tables. I've worked in several industry segments: financial services, banking, retirement funds, retail, food, telco, energy, mining industries and government.

Work experience

April 9th 2018Present

Senior Solutions Architect - Alexa

Work Address:

Juan Salvador Agraz 73 5th floor

Col. Contadero

Del. Cuajimalpa

Mexico City



I am an active contributor and leader to bring to Mexico one of the most exciting and emerging user interfaces: voice.

I've been working with top-tier companies in Mexico  and Spain and helping their developers and agencies to create their first voice experience to engage their customers.

A blend of passion for Alexa tools and technologies, software development tools, customer experience design,  ownership, curiosity, and understanding of the Alexa's Skill Delivery Framework (SDF) and team work have been the key  to achieve the goals set for Alexa's launch in Mexico on November 7th 2018.

Actually I'm enjoying to help to raise the bar for the ongoing and new skills, getting new partners interested on developing voice experiences and to bring compelling CX for recipes search and cook along features. I also assist foreign partners and agencies on the migration and translation of their skills to Mexican Spanish language and contributing to mold Alexa's personality for the Mexican customers. 

Nov 1st 2017March 31st 2018
Microfocus - Security and Risk Solutions

Senior Sales Engineer - Security and Risk Solutions

Work address:

Blvd. Manuel Ávila Camacho 138

Col. Lomas de Chapultepec

Ciudad de México



After Microfocus acquired  the HPE Security Solutions, I continued as a Senior SE for Mexico.

Contribute to the sales objectives by helping our customers define, adjust and/or implement their security strategy / security controls with our award winner HPE Security and Compliance Solutions:

Applications Security Testing with HPE Fortify

Data Centric Security with HPE Atalla and HPE Voltage

Security Analytics and Intelligent Operations Security with HPE Arcsight

SaaS solutions for Security: 
Fortify On Demand (Application Security Testing as a Service) 

Application Defender (Runtime Application Self Protection RASP, an alternative and complement to WAFs) 

Voltage SecureMail (email protection with Identity Based Encryption) 

Aug 1st 2015Oct 31st 2017
Hewlett Packard Enterprise Security Solutions

Presales Manager - Latin America

Work Address:

Prol. Paseo de la Reforma 700

Col. Lomas de Santa Fe

Del. Alvaro Obregon

Mexico City 


  • Leaded the sales engineering team for HPE Security Products, the leaders in Application Security (HPE Fortify), Data Centric Security (HPE Data Security) and Intelligent Security Operations (HPE ArcSight). 

    Focus in 4 main aspects for the development of the team: 

    - Pipeline and Lead Generation

    - Sales and Deals Influence

    - Channels and Distributors

    - Self, team and corporate management

    Design, roll-out and continuous improvement of technical and commercial enablement program of channels, sales, and presales teams across the region. The program consisted in the mastery of the following competencies:

    • Qualification - The ability to qualify an opportunity with key discovery questions in a basic and advanced form - Sales and Presales
    • Presentation - The capacity of articulating a proper and own speech when talking about the HPE Security portfolio - Sales and Presales
    • Demonstration - The technical and sof skills for demonstrating the HPE Security solutions to the customers and prospects - Presales
    • RFx - The ability to receive an RFx document, identify the key technical and non-technical evaluation criteria and respond it and follow up in a professional way
    • PoC - The qualification, planning, execution and closure of successful PoCs that could counterpart our competitors and have customers satisfied, comfortable and confident in our solutions
    • Solution Sizing, Design and Bill of Materials (BoM) generation: The skills to identify the customer needs, concerns,  and risks in order to design a solution with the HPE Security components. Based o this solution, we generate a Bill of Materials to help the sales rep to generate a quotation
Nov 1st 2011Jul 31st 2015
Hewlett Packard Enterprise Security Products (ESP) - Applications Security - Fortify

Applications Security Sales Engineer - Latin America

Work Address:

Prol. Paseo de la Reforma 700

Col. Lomas de Santa Fe

Del. Alvaro Obregon

Mexico City 


  • Help from the technical trenches to increase the performance and thus the business results through working with sales managers, channel partners, marketing and clients to drive sales, cross sales and up sales.
  • Provide pre-sales technical support and demonstrations, proposal designs, bill of materials (BoM) and support
  • Deliver technical and commercial product training and skill transfer to HP presales teams and channel partners
Jan 1st 2011Oct 31st 2011

Delivery Manager

Work Address:

Guillermo Gonzalez Camarena 1600 Piso 3

Centro Cd. Santa Fe, 

Del. Alvaro Obregón

Mexico City


  • Management of Grupo Bimbo account in order to achieve the highest customer satisfaction, through successful solutions delivery
  • Identify upsell and cross-sell opportunities for additional users, software modules and professional services
  • Formulation and delivery of client-specific presentations, demonstrations, financial analysis and statements of work
Jun 1st 2009Dec 31st 2010
Comercializadora AsteriscoGato S.A. de C.V.

Chief Technology Officer (CTO)

Work Address:

Juan Alvarez 502 1st Floor

Col. Francisco Murguia


State of Mexico


  • Planning, implementation and support  of Fixed Telephony platform, services and systems 
  • Coordinated the analysis, design and construction of top up applications (web, mobile and through handsets)
  • Provided monthly reports to company's owners in order to monitor the efficiency of operations
  • Deal with Secretaria de Comunicaciones y Transportes (SCT) reporting requirements and legal department
Nov 1st 2006May 31st 2009
ProceSAR S.A. de C.V.

Applications Architecture Manager

Work Address:

Lago Victoria 74 4th Floor

Col. Granada

Del. Miguel Hidalgo

Mexico City



  • Responsible for the applications architecture strategy and execution of the proposed initiatives and tools efficiency of operations in order to help the company to comply with CONSAR official requirements and continue with BDNSAR operation grant
  • Evaluation of SOA Technology and SOA development services providers (Oracle, IBM, TIBCO, Sun, Progress, Deloitte, everis, Accenture, Neoris, Intellego, Xpertal, Xcomit)
Sep 1st 2002Oct 31 2006
Grupo Salinas - Unefon

Software Development Manager

Work Address :

Periferico Sur 4119

Col. Fuentes del Pedregal

Del. Tlalpan

Mexico City



  • Management and delivery of related to International roaming, Provisioning, Customer Care and Billing, Telemarketing, Sales, Location Based Services, Mobile Content Billing (Brew), integration with other systems (Elektra, TV Azteca, Banco Azteca). On charge of software development standards definition and training, technologies evaluation and special projects
  • Enabled Unefon’s International Roaming business with Verisign iRoam platform implementation
  • Analyzed, designed and created the Unefon’s provisioning platform in order to replace the legacy Nortel’s and Schlumberger provisioning systems and processes. This platform had several XML-based services (for example cellphone activation) composed of transactional interaction with cellular network platforms: MSC, Billing, AAA/Radius, SMSC and PTT
  • Implemented the company’s first Electronic Invoicing platform using the Federal Tax laws and definitions
  • Implemented and maintained the company’s customer care platform and its prepaid/postpaid plans support
Mar 2001Aug 2002

Systems Developer

Work Address:

Lamartine 336

Polanco V Sección

Del. Miguel Hidalgo

Mexico City



  • Developed and administrated the GasoPLUS Clients Website and its infrastructure
  •  Integrated the remote (Dallas) Tandem Billing Platform with the GasoPLUS website in order to create the real time Balance Inquiry web page
  • Validation and testing of the POS software developed for the GasoPLUS Verifone Points of Sales
Nov 1999Feb 2001
América Móvil - Telcel

Datawarehouse Software Developer

Work Address:

Lago Alberto 366

Col. Anahuac

Del. Miguel Hidalgo

Mexico City



  • Responsible for the maintenance, support & development of the corporate reporting application built with Power Builder and Redbrick
  • Analyzed, designed and implemented the automatic update of the corporate reporting application to avoid manual updating. The update model created was adopted in the billing and collection systems in Telcel


Certifications and Training

Mar 2019 Mar 2022
Amazon Web Services

AWS Certified Cloud Practitioner (CCP)


Apr 2014Jan 2020
International Information Systems Security Certification Consortium (ISC2)


Certified Information Systems Security Professional - License 473587

Jan 2015Jan 2021
International Information Systems Security Certification Consortium (ISC2)


Certified Secure Software Lifecycle Professional - License 01180356

Cloud Security Alliance (CSA)

Cloud Computing Security Knowledge - Foundation Training



Online course to examine how big data is collected, stored and managed. It included Apache Hadoop basics, Apache Pig and Apache Spark


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