Interactive Acquisition and Retention Manager
The Dallas Morning News
Increase product awareness and purchase intent by developing, launching, managing and measuring interactive campaigns, including all aspects of online and mobile marketing. Evaluates and employees interactive marketing best practices; new technologies and business models. Educate and inform various internal groups as well as motivate and challenge various external and internal vendors and agencies.
Launched an offline to online program that incorporates an interactive microsite featuring the Dallas Cowboys utilizing Web 2.0 to acquire critical audience segments. Resulted in over 50% email opt-in, over 1M page views and 40K registrants. Won 2008 Webby award, 2008 Telly Award, and featured in “Inside Direct Mail” Magazine.
Executed e-marketing on a weekly basis ensuring CPO under $10.00. Ensure email is CAN-SPAM compliant and IP reputation is acceptable.
Optimized online subscription flow and developed re-marketing programs to increase conversion by 6%.