Vertical Search Works (VSW), a company created by the merger of Convera Corporation and Firstlight Online Limited in February 2010, provides clients with a hybrid of text link ads and fancier banner ads. Additionally, VSW employs semantic search, which targets relevant ads to the individuals most likely to click on them by reviewing search submissions. Through this technology, advertisers can increase ad clicks. Additionally, Vertical Search Works ads lead consumer directly to the product page rather than to the company’s home page, increasing the likelihood of a product sale. VSW ads feature straightforward titles that let the viewers immediately know what is being advertised and also incorporate a concrete offer, such as “free shipping.” The firm uses stark, direct language in order to capture their audience from the start. Publishers who want to increase ad revenue should also consider hiring Vertical Search Works. VSW offers FeatureLink and VSW Search, which create editorially relevant and aesthetically appealing ads that easily integrate into any website. FeatureLink ads incorporate various multimedia, including pictures, videos, and company logos, which catch the eye of web browsers. In order to make it easy for clients to review ad revenue, Vertical Search Works provides them with transparent reporting tools. Unlike other advertising firms, VSW will not resell inventory, contact advertisers, or track users for behavioral targeting. The VSW Search engine bar appears below ads, capturing traffic that would otherwise leave to access a search engine. Additionally, the search engine bar also presents results from the publishers’ site. When a user searches use the VSW search, they will be taken to a page featuring various relevant results. The publisher’s company name and logo will appear at the top of the page and the first two results will promote the publishers’ ads, increasing revenue and product review. Vertical Search Works is based out of Vienna, Virginia, with offices in California, New York City, and London. To hire Vertical Search Works, call the sales department at (212) 967-9502.