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Education

Jan 2007Dec 2008

MBA

  • GPA 3.91
  • Courses in: e Marketing, Marketing Research, Operations Management
May 2004Dec 2005

BBA

  • Dean's list 2004, 2005
  • Awarded Academic Excellence Award, 2005
  • GPA 3.47

Summary

Marketing

·Developed Rally Athletes’ and Rally Fundraising campaigns' websites and supported their fundraising efforts. In charge of the organization’s blog, web advertising and social media presence. Installed website traffic metrics and optimized document sharing for the company’s employees to minimize errors. Developed a website redesign strategy and guidelines. 

·Created and implemented the NG Fixing Ltd. e-Marketing plan oriented towards building name recognition on the UK market. Developed SEM and SOM strategies.

·Designed and developed the company's website and installed the metrics; analyzed website traffic and provided well defined technical, design, and content support for search engine improvement that maximized ROI

·Pitched creative ideas and “outside the box” projects to experts at The McGee Group; discussed lean thinking warehouse process flow improvement methods and e Marketing concept implementation

·Successfully completed the literature review for the book “The Internationalization of Small and Medium Sized Enterprises”, 2009 Dr. Torkornoo, Hope and the academic articles: “Corporate Social Responsibility in African Countries”, “Foreign Direct Investment in West Africa”, and “Corporate Initiative.”

Event Planning

·     In charge of US 10K Classic Rally Foundation booth and volunteers. Worked closely with the community development manager at the 3rd Annual Benefit Bash for the Rally Foundation and the Celebrity Softball Game in November 2009. I have promoted the two events via online outlets and through media contacts.

·Collaboratively developed strategies to attract attendees to the Atlanta Creativity Exchange Conference (May 2008), and created and managed the participants database

·Provided the organizational support for the 2006 Porsche Distributor annual meeting, LasVegas, NV, assisting participants with cost and time effective travel arrangements, while maintaining excellent relations within a fast paced environment.

References

George Izzo

Eric Jacobson

Hope Torkornoo

Portfolio

Interest

Computer Skills: Proficient in Word, Excel, Power Point, SPSS, World Span and iWeb

Languages: Proficient in Romanian, intermediate level French and Spanish

Affiliations: Red Cross, Center for Complexity Studies, International Student Association

Interests: foreign languages, entrepreneurship, reading, world travel and e-marketing

Objective

To obtain a marketing professional role with an organization that desires to expand its business and develop within the online environment.

Work experience

20072008

Graduate Research Assistant