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Work experience

Sep 2010Present

Senior Copywriter & Editor, SEO Writer

LSV Multimedia

Social Media Specialist, Copywriter, Editor and SEO Writer for web/editorial projects. Creative writing. Online journalism.LSVmultimedia is specialized both in traditional and new media, with a particular innovation when it comes to softwares and platforms development. I'm currently managing and taking care of all the contents on, and also running its "social face" on Facebook ( and Twitter (!/PetsLifeTV), mixing good editorial and communication skills with an intense viral activity.As an AD pro, at LSVmultimedia i've currently worked on the following brands: BOL, Citroen, Fiskars, DeAgostini, Paglieri, EssenzaAutentica,, TraDonne, AllSongs, FlopTV, ACEA, GELighting, DIASORIN, PiuDeal.

Oct 2008Present

Freelance Senior Copywriter & Editor

G-Spot Design

I worked (and I still do if requested) for G-Spot Design as a freelance copywriter and editor for project destined to traditional and new media: magazines, internet, television.My work, so far, was useful to: Limar Helmets, Jean Vuarnet, Wild Roses, Michelin, MPE Building Area, Suisse Gas.

Jan 2001Present

Advertising Consultant, Copywriter, Editor, Translator


As a freelance consultant (copywriter, editor, translator), my skills are useful to different agencies in need of professional support handling special projects, both destined to traditional and new media. 

During the last ten years I worked with and for, amongst the others: rmg:connect/J Walter Thompson (advertising agency, Milan), Rio Tago/ Spyweb (advertising agency, Bergamo), Tisifonecomm (advertising agency, Milan) Interattiva (Digital Terrestrial Television provider in Milan), Berbera & Hyde/ M.A.D.E. (Publisher/Advertising agency, Milan), Rockshock (digital magazine, Milan), Betwin (advertising agency, Milan), 8Link (web agency, Bergamo), Kiwi Design (advertising agency, Bergamo).

My main clients: Vodafone, SKY TV, Banca di Credito Cooperativo, De Agostini, Citroen, Sellin Outlet, Marconi Arredamenti, Baj&Baj Studio di Architettura, Promotrend, Menikini Elettrodomestici, AB Beton, Spicy TG, Ariston Multisala, Anthema Yachting, Vision Bikes, Limar Helmets, Jean Vuarnet, Wild Roses, MTV Italy, Regione Lombardia,, Volvo Truck Center, Imex, Ropeca. 

May 2009Feb 2011

Project Manager

WST c/o Rota Luciano Sas

WST was born as an internal division of Rota Luciano Sas - a company specialized in automotive services - to supply several different kinds of communication services to a wider range of customers. WST's core business is currently focused on advertising through merchandising, and even though the company has the necessary background to create traditional and digital advertising - and it does -, our objective is to promote the customer's brand virtually through anything, going back to the roots of pure advertising. 

My job is to take care of the whole project. Meet the client, focus on what is necessary to promote its image or brand or product or event, offer them the most appropriate solution in terms of merchandising or, more in general, project, and supervisionate the whole communication plan until its effective birth and mise en oeuvre. 

Mar 2007May 2009

Corporate Communication Manager


I would plan the corporate communication, both B2B and B2C, take care of marketing strategies and sales promotion (defining the target markets, product placement, mailings). In terms of advertising, my tasks included the coordination, definition and creation of advertising campaigns directed to customers or business partners in Italy and abroad, with whom I would often cooperate. I would also select the right brands Aelicom was supposed to work with and I would plan communication and marketing campaigns with their staff. 

Apr 2006Oct 2006

Freelance Copywriter & Editor


As a copywriter and creative director, I would take care of creative projects and advertising campaigns destined both to traditional and new media. I would create and project communication plans, marketing plans and advertising campaigns. I would support the Account Managers in the customer management. Amongst my clients: Eutron Infosecurity, CIFA, Italcementi Group, Crazy Frog, Colours & Beauty, Presezzi Extrusion, ROPECA, Bergamo Scienza, Braking Sunstar.


Sep 2001Mar 2004

2nd Level Bachelor in Foreign Languages and Literatures

Libera Università di Lingue e Comunicazione IULM

Why I chose IULM University

IULM's history - Knowledge and know-how to master the present. "In educational processes the important thing is to know, to know how to be, and how and what to do". This is the essence of the educational mission outlined by Unesco.

At IULM, University of Languages and Communication, knowing and knowing how are the tools, while the real goal is to educate men and women to know themselves and their own worth. The real and ideal goal is to know how to be. Since 1968, when IULM was founded by Senior Professor Carlo Bo and Professor Silvio Baridon, the inspiring idea of the project has been to meet the labour market's future needs by analysing the present and studying ongoing trends.

Introduced in 1998, the denomination IULM University of Languages and Communication bears out the institution's two-fold vocation of teaching languages as well as communication. This is the core principle of the institute's range of training opportunities. Our teaching methodology - Two souls to embody one idea Two souls: culture and communication. Two faculties: on the one hand Languages, Literature & Modern Cultures, on the other Communication & Performance Sciences. These are the two domains in which IULM's Bachelor & MA degree courses, post-degree studying and research opportunities, PhD courses, Master's degrees and post-experience programmes are organised, an arrangement that allows students the flexibility to personalise their own syllabus.

As far as languages and cultures are concerned, all Bachelor- & MA-level and post-degree courses, as well as research activities and research courses, aim at training professionals to operate within European as well as non-European contexts. Employment sectors range from the traditional fields of interpretation and communication to more recent developments, such as non-profit activities, brand management, fashion & design and cultural events, both in Italy and abroad.

Students acquire skills ranging from in-depth knowledge of foreign languages and translation issues to media studies and learn to implement them in event-promotion activities. Communication studies are spread across the public relations and advertising sectors as well as new communication technologies and catering. The goal is to form experts capable of managing relations among companies, working in the sectors of printed information, traditional and multimedia publishing and the entertainment industry.

Language skills are thus complemented with know-how in specific sectors in line with the aspirations and abilities of each student. A recent survey carried out by the inter-university group Almalaurea bears out the efficiency of IULM's educational approach: the number of IULM graduates who find employment within a year of achieving their degree exceeds the national average of 11%.



Pure Creativity
PC Hardware Assembling
Content/Blog Writing
Adobe Photoshop
Microsoft Office
Windows OS
Mac OS


Giorgio Nicli

Veronica is a loyal, reliable colleague. We have successfully reached brilliant results every time we have worked in the same team. She is precise and attentive. I've had the pleasure to have her as part of my behavioral/technical staff more than once and she is a very talented person. 

GianPaolo Ciceri

Working with Veronica is very easy. She has a tendency to go straight to the point and she is very capable to focus on the problem and its contest: the result is extremely efficient and the performance, effective and sustainable.

Francesca Bani

Excellent co-worker, reliable and efficient. Well educated, intelligent and kind. Original, extremely rapid and supportive. Losing a client is impossible if you're working with her. Leave a client with their mouth open is out of doubt when she's involved in the creative strategy of the project. 

My Portfolio



Mar 2004Present


Italcementi Group
Jun 1997Present

Opera Segnalata

Premio Bancarella
Jul 1996Present

Advanced English Learner

Brunel University, London

What I Am Looking For

Work for an advertising, marketing or public relations agency helping to create sales material for various clients. 

Taking in consideration the idea of moving to United States, on a permanent basis, so I'm selecting job opportunities in cities like New York, Los Angeles, San Francisco.

What I Enjoy Doing, Beside Working

Music (playing). 

Animal care and rescue.





New Technologies. 


My Graduation Thesis

"The Sound of Seattle through the work of its rock poets": a bilingual, multimedial 300-page dissertation about the cultural impact of grunge era on the X Generation. 


"The earth, he'd say, is just a big machine. A big processing plant. A factory. That's your big answer. The big truth. Think of a rock polisher, one of those drums, goes round and round, rolls twenty-four/seven, full of water and rocks and gravel. Grinding it all up. Round and round. Polishing those ugly rocks into gemstones. That's the earth. Why it goes round. We're the rocks. And what happens to us--the drama and pain and joy and war and sickness and victory and abuse--why, that's just the water and sand to erode us. Grind us down. To polish us up, nice and bright.

In the big factory of perfecting human souls, the Earth was a kind of tumbler. The same as the kind people use to polish rocks. All souls come here to rub the sharp edges off each other. All of us, we're meant to be worn smooth by conflict and pain of every kind. To be polished. There was nothing bad about this. This wasn't suffering. It was erosion. It was just another, a basic, an important step in the refining process."

"Haunted" - Chuck Palahniuk

Who I am, What I do

Me, in pills. 

· 10 years of writing experience in advertising.· Ability to create crisp, compelling headlines and taglines.· Unwavering commitment to quality, originality, and innovation.· Resourcefulness, independence, and pride in my work.· Gift for seeing (and appreciating) the small details, as well as the big picture.· Natural tendency to "write clean"— that is, without errors in facts, spelling, or judgment· Good, if offbeat, sense of humor, but with a poise and calm personality.

· Proven writing, organizational, and presentation skills.· Proven success in delivering new, creative ideas.· Ability to work independently and collaboratively.· Excellent grasp of complex data.· Demonstrated ability to work with clients and communicate persuasively.· Excellent presentation skills.What I can do.· Conceive and execute creative campaigns (print, TV, web) and collateral for multiple clients.· Write smart, provocative headlines and taglines· Evaluate and synthesize, finding the "golden nuggets" of compelling data.· Create campaigns, print ads, brochures, banners, sales aids, online content, and so on.· Work closely and collaboratively with art directors and supervisors.· Present creative work to clients.· Organize complicated information into neat categories.· Take the initiative on project follow-through and completion, successfully meeting all deadlines.