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Work experience


Director - Product Innovation & New Business

Aadhunic Technology Pvt. Ltd. 

Leading design, development and testing for a new fire safety product.

Developing the online sales channel through amazon and other affiliates.

MAY 2016SEPT 2017

Brand Manager & Digital Lead

Bharti Airtel Ltd., Gurgaon

x Leading creative strategy and implementation for all lines of businesses at Airtel - Mobility, DTH, Broadband, Apps

x Implementing the Social Command Centre practice to drive engagement and positive mentions online. 

x Managing digital campaigns Video, Performance Marketing, Content and Affiliates
x Crafting propositions, positioning, media strategy and user journey to build brand saliency and drive acquisition.
x Collaborating with leadership team as needed, develop and recommend appropriate actions based on broad business perspective.
x Facilitating visibility, awareness, trials and thereby repurchase, and grow the share of pie with strategic implementation of marketing activities basis brand track, consumer research, cross-media studies, market segmentation, social data & machine intelligence. 
x Working with leading publications on Native Content, PR & Sponsorships.

Above-the-line Campaigns:

Open Network, Har Ek Friend, No Wastage, Postpaid Promise, Airtel Payments Bank, 4G Campaign

Digital x On-Ground Campaigns:

Airtel Delhi Half Marathon - #MakeYourRunCount

Diwali - #BringBackOurStars

Social Media - #LifeSavingWallpapers

Jan 2016APRIL 2016

Strategic Marketing Manager, Bangalore

x Formulation of Brand 'babajob' and its adoption on all assets.   
x Monitoring, analysing & optimising the digital user journey to drive growth. 
x PR, media, commercials, deliveries, and overseeing all live projects in marketing.  

Mar 2014Dec 2015

Strategist - Creative & Innovations

Whyness Worldwide, Mumbai

× Network 18  - developing media strategies and digital campaigns for Moneycontrol and Firstpost.
× Carlton Luggage - Developing communication plans and media innovations. 
× Oberoi Realty - Communication strategy and media planning.
× Zee Classic - Developing brand framework and strategic communication.

× Moet Hennessy - Developing brand strategy, digital communication and media plan for Chandon India.

x IBM Watson | Whyness Fashion Application 'Dapprdoo' - Project head

x Cadbury - Interaction designer for Cadbury's owned retail stores. 

x Project Manager for Digital | Presentations & Interactions | Workshop Planning & Facilitation

x Guest Speaker at Ecole Intuit Lab, Mumbai 

Oct 2013Dec 2013

Interaction Strategist

Wieden + Kennedy, Delhi

× Indigo Airline - Developing digital interaction strategy to drive website conversions.

x Royal Enfield - Business case generation and strategic recommendations on media touchpoints. 

x 'Internet of Food' Research Project.

May 2012Oct 2012

Engagement Planning Trainee

Encompass (WPP), Delhi

Engagement Planning and Event Management  for Airtel Formula1 Indian Grand Prix 2012, Mercedes Car Launches and various Pepsico On-Ground Activations. 




Bachelor of Business Administration (Specialisation: International Business)

Symbiosis International University, Pune

President, Film and Photography Society

Head, Media & Productions, Sympulse Festival 2011, Symbiosis

May 2011Jun 2011

4 Week Filmmaking Certificate

London Film Academy, UK

Short Filmmaking course in digital and film videography.


Central Board of Secondary Education (Commerce)

Sanskriti School, Delhi

Distinction in Commerce, CBSE Final Board  Exam.