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Summary

Marketer | Photographer | Interaction Designer

Last role: Brand management, creative and digital lead at Airtel.

Work experience

Brand Manager - DIGITAL MARKETING LEAD

BHARTI AIRTEL, Gurgaon
MAY 2016SEPT 2017

Responsibilities:

x Working with multiple agencies, and across all lines of businesses to develop and execute respective marketing plans in line with key strategies.
x Crafting propositions, positioning, digital media strategy and user journey for acquisition performance; channel wise, category wise, spend-wise and optimize creative and comms. accordingly.  
x Collaborating with leadership team as needed, develop and recommend appropriate actions based on broad business perspective.
x Being the brand lead in driving online engagement, ensure consistency organization wide and across all communication.
x Facilitating visibility, awareness, trials and thereby repurchase, and grow the share of pie with strategic implementation of brand activities basis brand track, consumer research, cross-media studies, market segmentation, social data & machine intelligence. 
x Growth, commercials, deliveries, and overseeing all live projects on the Brand.

Marketing Manager - SMG

babajob.com, bangalore
Jan 2016APRIL 2016

Responsibilities:

x Formulation of Brand 'babajob' and its adoption on all assets.   
x Monitoring, analyzing & optimizing the digital user journey to improve leads. 
x Growth hacking, PR, commercials, deliveries, and overseeing all live projects in marketing.  

Strategist - Creative & Innovations

WHYNESS WORLDWIDE, MUMBAI
Mar 2014Dec 2015

Responsibilities:

× Network 18  - Providing strategies and digital / social ideas for Moneycontrol and Firstpost.
× Carlton Luggage - Providing strategies and digital / social ideas.
× Oberoi Realty - Communication strategy articulation.
× Zee Classic - Developing brand audit and strategic communication.

× Moet Hennessy - Developing brand strategy and digital communication for Chandon India.

x IBM Watson | Whyness Fashion Application 'Dapprdoo' - Project head

x Project Manager for Digital | Presentations & Interactions | Workshop Planning & Facilitation

Interaction Strategy Intern

WIEDEN + KENNEDY, DELHI
Oct 2013Dec 2013

Assignment:

× Indigo Airline - Developing user experience audit and digital interaction strategy.

x Royal Enfield - Business case generation and strategic recommendations. 

x 'Internet of Food' Research Project.

Engagement Planning Trainee

ENCOMPASS (WPP), DELHI
May 2012Oct 2012

Role:

Engagement Planning assistant + Content planning

x Airtel Formula1 Indian Grand Prix 2012

x Budhh International Circuit, India

x Mercedes

x Hyundai

x PepsiCo

x Corporate Event Management | Show-runner 

Education

MA Digital Media Management

Hyper Island, Manchester
Mar 2013Mar 2014

Post-graduation Masters of Arts from Hyper Island | Teeside University, UK 

Bachelor of Business Administration (Specialization: International Business)

Symbiosis International University, Pune
20092012

Graduation in International Business from Symbiosis Centre of Management Studies (UG), SIU, Pune.

President, Film and Photography Society

Head, Media & Productions, Sympulse Festival 2011, Symbiosis

4 Week Filmmaking Certificate

London Film Academy, UK
May 2011Jun 2011

Short Filmmaking course in digital and film videography.

Central Board of Secondary Education (Commerce)

Sanskriti School, Delhi
20002009

Distinction in Commerce, CBSE Final Board  Exam.

Skills

DIGITAL MARKETING


Keynote
Brand Strategy
Hindi LANGUAGE
PROCESS DESIGN
English Language
CREATIVE & COMMUNICATION
FRENCH LANGUAGE