x Working with multiple agencies, and across all lines of businesses to develop and execute respective marketing plans in line with key strategies.
x Crafting propositions, positioning, digital media strategy and user journey for acquisition performance; channel wise, category wise, spend-wise and optimize creative and comms. accordingly.
x Collaborating with leadership team as needed, develop and recommend appropriate actions based on broad business perspective.
x Being the brand lead in driving online engagement, ensure consistency organization wide and across all communication.
x Facilitating visibility, awareness, trials and thereby repurchase, and grow the share of pie with strategic implementation of brand activities basis brand track, consumer research, cross-media studies, market segmentation, social data & machine intelligence.
x Growth, commercials, deliveries, and overseeing all live projects on the Brand.