MS Office, Keynote, Adobe CS
- New Delhi
- [email protected]
Working with a few startups on marketing plans, budgeting, Influencer associations and lead generation processes.
x Creative strategy and implementation for all lines of businesses at Airtel.
x Managing partners and working with multiple agencies to develop world class marketing plans in line with business requirements.
x Crafting propositions, positioning, media strategy and user journey to build brand saliency and drive acquisition.
x Collaborating with leadership team as needed, develop and recommend appropriate actions based on broad business perspective.
x Facilitating visibility, awareness, trials and thereby repurchase, and grow the share of pie with strategic implementation of brand activities basis brand track, consumer research, cross-media studies, market segmentation, social data & machine intelligence.
x Working with leading publications on Native Content, PR & Sponsorships.
Open Network, Har Ek Friend, No Wastage, Postpaid Promise, Airtel Payments Bank, 4G Campaign
Digital x On-Ground Campaigns:
Airtel Delhi Half Marathon - #MakeYourRunCount
Diwali - #BringBackOurStars
Social Media - #LifeSavingWallpapers
x Formulation of Brand 'babajob' and its adoption on all assets.
x Monitoring, analysing & optimising the digital user journey to drive growth.
x PR, media, commercials, deliveries, and overseeing all live projects in marketing.
× Network 18 - developing media strategies and digital campaigns for Moneycontrol and Firstpost.
× Carlton Luggage - Developing communication plans and media innovations.
× Oberoi Realty - Communication strategy and media planning.
× Zee Classic - Developing brand framework and strategic communication.
× Moet Hennessy - Developing brand strategy, digital communication and media plan for Chandon India.
x IBM Watson | Whyness Fashion Application 'Dapprdoo' - Project head
x Cadbury - Interaction designer for Cadbury's owned retail stores.
x Project Manager for Digital | Presentations & Interactions | Workshop Planning & Facilitation
x Guest Speaker at Ecole Intuit Lab, Mumbai
× Indigo Airline - Developing digital interaction strategy to drive website conversions.
x Royal Enfield - Business case generation and strategic recommendations on media touchpoints.
x 'Internet of Food' Research Project.
Engagement Planning and Event Management for Airtel Formula1 Indian Grand Prix 2012, Mercedes Car Launches and various Pepsico On-Ground Activations.
Graduated with First Class Honours
President, Film and Photography Society
Head, Media & Productions, Sympulse Festival 2011, Symbiosis
Short Filmmaking course in digital and film videography.
Distinction in Commerce, CBSE Final Board Exam.