Abhinav Verma

Abhinav Verma

DIGITAL COMMUNICATIONS CONSULTANT

  • Mumbai Maharashtra

Summary

I'm a multimedia marketeer, currently @Babajob.com based in Bengaluru. My areas of interests include advertising, marketing, technology and their intersection. I have previously worked for Whyness, Wieden+Kennedy and Encompass as a consumer engagement strategist. I hold an M.A. in Digital Media Management from Hyper Island, where I specialised in product strategy, digital and video storytelling apart from digital marketing & design thinking. 

Work History

Work History

Marketing Manager - SMG

babajob.com, bangalore
Jan 2016 - Present

Responsibilities:

x Working with agencies, other business units and cross functional partners such as Product, HR and Business Operations, to develop and execute the marketing plan in line with key strategies
x Monitoring and analyzing monthly marketing performance; channel wise, category wise and spend-wise
x Collaborating with leadership team as needed, develop and recommend appropriate actions based on broad business perspective
x Being one of the brand custodians and ensure consistency organisation wide and across all communication
x Facilitating visibility, awareness, trials and thereby repurchase, and grow the market share with strategic implementation of brand basis consumer market segmentation
x Growth, commercials, deliveries, and overseeing all live projects on the Brand

Strategist - Creative & Innovations

WHYNESS WORLDWIDE, MUMBAI
Mar 2014 - Dec 2015

Responsibilities:

× Network 18  - Providing strategies and digital / social ideas for Moneycontrol and Firstpost.
× Carlton Luggage - Providing strategies and digital / social ideas.
× Oberoi Realty - Communication strategy articulation.
× Zee Classic - Developing brand audit and strategic communication.

× Moet Hennessy - Developing brand strategy and digital communication for Chandon India.

x IBM Watson | Whyness Fashion Application 'Dapprdoo' - Project head

x Project Manager for Digital | Presentations & Interactions | Workshop Planning & Facilitation

Interaction Strategy Intern

WIEDEN + KENNEDY, DELHI
Oct 2013 - Dec 2013

Assignment:

× Indigo Airline - Developing user experience audit and digital interaction strategy.

x Royal Enfield - Business case generation and strategic recommendations. 

x 'Internet of Food' Research Project.

Engagement Planning Trainee

ENCOMPASS (WPP), DELHI
May 2012 - Oct 2012

Role:

Engagement Planning assistant + Content planning

x Airtel Formula1 Indian Grand Prix 2012

x Budhh International Circuit, India

x Mercedes

x Hyundai

x PepsiCo

x Corporate Event Management | Show-runner 

Education

Education

MA Digital Media Management

Hyper Island, Manchester
Mar 2013 - Mar 2014

Post-graduation Masters of Arts from Hyper Island | Teeside University, UK 

Bachelor of Business Administration (Specialization: International Business)

Symbiosis International University, Pune
2009 - 2012

Graduation in International Business from Symbiosis Centre of Management Studies (UG), SIU, Pune.

President, Film and Photography Society

Head, Media & Productions, Sympulse Festival 2011, Symbiosis

4 Week Filmmaking Certificate

London Film Academy, UK
May 2011 - Jun 2011

Short Filmmaking course in digital and film videography.

Central Board of Secondary Education (Commerce)

Sanskriti School, Delhi
2000 - 2009

Distinction in Commerce, CBSE Final Board  Exam.

Skills

Skills
DIGITAL MARKETING


Keynote
Microsoft Office
Hindi LANGUAGE
PROCESS DESIGN
English Language
VIDEOGRAPHY
FRENCH LANGUAGE