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Work experience

Jul 2000Jul 2011

Business Analyst/Product Development Manager

Rooster Products Int'l

In my long career with Rooster Products, I have been challenged to take on several roles within the organization.  Each one has contributed to my extensive body of knowledge.

Project Management:During my 11 year tenure, I have managed many corporate projects from start to finish.  A few of them are listed below:

  • New Product development and roll out to Fortune 500 Retailers
  • Develop, QA, Implement and Change management of an Item Specification System
  • Integrated new Distribution Center into our network, completed on time and 20% under budget
  • Gentran Integration Suite Implementation
  • Electronic Data Interchange customer integration
  • Online order management for smaller retailers
  • MRP Upgrade from Btrieve DB to MS SQL 2000, increasing DB efficiency nearly 120%.
  • Service provider changes (telecom, server/SAN and website)
  • Implement Disaster recovery plan and backup protocols
  • Operations cost analysis and metric definitions for improved efficiencies

November 2008 - July 2011:  Product Development Manager As of November of 2008, I have transitioned into a creative position within my company.  My focus has been to contribute to corporate success by leveraging my team building skill and developing an e-strategy for the organization.  I was now tasked with the following:

  • Leading the Product Management team
  • Managing account programs totaling $60 million in revenue
  • Establishing product offerings based on market research and financial analysis
  • Creating Sales support literature and customer presentations
  • Product Design and factory communications (China, Pakistan, India and Mexico)
  • Developing the e-Strategy
  • Sales analysis, product performance analysis and end-user satisfaction surveys
  • Integrating corporate IT and product strategies with retailers
  • Developing partnerships with charitable organizations

May 2007 - November 2008:  Business Analyst

As of May 2007, my role within the company grew from the narrow focus of the EDI program to the global vision of the Business Analyst.  My new responsibilities included:

  • Establish baselines for the metrics
  • Develop and implement efficient business processes
  • Create time weighted work flow analysis
  • Write policy and procedures
  • Reports and presentations to the Corporate Executive team

May 2004 - November 2008- Information Technology ManagerAlthough I retained the sole responsibility for the EDI program, I added the title of Information Technology Manager.  In this position, my scope expanded to include management of the IT team and a 200+ node Windows Enterprise network.  My additional responsibilities included:

  • 24/7, Six Sigma Server Uptime
  • Personnel Management and Team Building
  • Administrative / Budgeting
  • Writing, implementing and upkeep of corporate technology policies
  • System / Server Upgrades and Maintenance
  • Matching technology to corporate needs

July 2000 - November 2008 - EDI Analyst My starting role with Rooster was as the Electronic Data Interchange (EDI) Analyst.  I developed and managed the entire EDI program, from infrastructure and application strategies to client/customer relations. Some key aspects are:

  • Document life cycle
  • Partner setup
  • Partner communication,  testing and certification
  • Gentran Server for Windows and Gentran Integration Suite (AS2) Installation and Administration
  • Designed and developed automated invoicing system for legacy MRP
  • Custom EDI/Positional, EDI/ODBC mapping



Texas A&M University-Kingsville



Jose Luis Gonzalez

Delia Hernandez

Rich Velez

Rich is a personal reference I have known for over 10 years.

Lance Morrill

Lance worked for me in my roll as I.T. Manager for Rooster Products International, Inc.


AutoCAD 2009
Learning this skill on my own time with a look to incorporating the technology into my current job
Microsoft Project
Microsoft Visio
Microsoft Access
Adobe Dreamweaver
Microsoft Powerpoint
Microsoft Excel
Adobe Photoshop

Professional Presentations


Seeking a position with a progressive company that needs a proven project manager with substantial experience in the technology industry. Over 20 years experience managing personnel and large corporate projects.  Areas of expertise include project management, technology, process, marketing, product development lifecycle and Electronic Data Interchange.  I am passionate about building motivated teams and getting projects competed on-time and on-budget.

Notable Achievements


  • Utilized the New Warehouse to develop a new backup strategy that allows us to maintain near-line data offsite with no additional expense to the company.
  • Re-negotiated contracts and restructured telecommunications, realizing approximately $350,000 in annual savings and recovered $45,000 for the company in one deal.
  • Aligned departmental goals with Company objective by creating a business strategy for the department including user policies, internal procedures and growth plans.
  • Increased system availability to over 99.999% using scheduled maintenance, redundancy and control procedures.
  • Implemented policies and guidelines that reduced the legal liability of the organization and allowed the recovery of 30+% of the network resources.
  • Learned EDI mapping independently to alleviate the need for outsourcing providing a savings of $10,000.00 in annual operating expenses and $30,000.00 savings on a single project.
  • Authored Procedures that improved efficiency and accuracy resulting in 100% transaction process rate and enhanced customer relations.
  • Selected as 1 of 20 from 55,000+ Trading Partners to participate in pilot EDI program for one of the company's largest customers, The Home Depot.
  • Instituted policies to reduce customer fines saving the company in excess of $60,000 annually.
  • Incorporated 52 New Trading Partners from a company merger into the current infrastructure using internal resources only and cutting 25% off the project budget.


I have a unique, often contradictory, set of interests. 

My passion is modern art /assemblage / collage.  I love the concept of taking the discarded and making it new and fresh, but with a personal statement or message. 

I think this translates into my love for all forms of music.  My tastes range from Modern Gothic to Baroque classical to Jazz.  I think all forms of music, whether I personally like it or not, is a valid expression of honest feelings and has merit.

My other interests include;



Website Design

While this list is not comprehensive, it covers my most valued hobbies and interests.