Involvement with other Responsibilities

Currently I am involved with Kirtilals-Learning and Career Development Academy- Leadership development Program in my Company.I have volunteered my time to coordinate the members through online by creating a web connect where members can exchange their  innovative ideas.

Participating the meetings & seminar programs of Local Jewellery Association and (GJF) All India Gems & Jewelry Trade Federation. And Participating, coordination of various Training Programs.

Why I Should Receive Scholarship


I was born in a family of strong moral values with agricultural business background , I have lost my both Parents at my earlier age and now living with my wife. In my life I was able to do what I liked best, after my under graduation I am passionate to the Jewelry industry so I have joined with Tanishq Jewelry as a Assist Manager Store Operations.

I am very much interested in joining with GIA Educational program and since I do not have sound financial background I expect scholarship.

Work Exp at Vasans Eye Care Hospitals

Period from Oct 2003 - Aug 2005 Location: Salem, Tamilnadu, India Profile: Public Relation Officer Salem  Responsibilities:
  • Monitoring the day to day activities of marketing team consisting of Executives.
  • Arrangements of Medical camps for corporate and associations
  • Organizing CME programmes, Health related events and Press meets
  • Meeting Doctors and Generating Referrals
  • Establishing Telemedicine facility across the Tamilnadu for generating referrals
  • Eye camps and awareness programme have been conducted in each and every schools
          and colleges in Salem and Trichy regions
  • Consistently achieved the hospital monthly targets
  • Have been successful in generating business from potential and referral doctors across
        the Tamilnadu
  • Potential hospital and leading Nursing homes have been made tied up for tertiary care

Contribution to the Jewelry Industry

I will put my sincere efforts to prevent the circulation of synthetic and treated diamonds and gems in the market. I work hard to establish the ethical business practice where ever I am placed. I will explain to my clients the truth and myths which is lying behind the diamonds and gems.

Applicant Certification

I Certify that all tha information provided in this Personal Statement is true and correct. I am not GIA employee nor am I a member of GIA employee's household. I agree to submit proof of income or asset information if requested. By signing this document I am agreeing to release contact information to those sponsors of any scholarship I may be awarded. If I am awarded a scholarship, I agree to release my name, city/state/country, photograph and the award name and amount for publication in my medium selected by GIA.

Name: VENKATACHALAM. P.A./ Signature:

For Detailed Work History /Portfolio;Kindly Visit online

I am an Exceptional Candidate to Receive Scolarship

I am in the Diamond Jewellery industry having direct contact with end Customers.I have the strong passion towards the Diamonds and its Grading systems.I have been provided with many training programs and my performance is rated as excellent by my employer.  With GIA Education and its Credential I am Sure that I can be successful person by profession.

Work Exp at Tablets (India) Limited Chennai

Period: from Jun 1999 to  Sep 2003 Location: Salem, Tamilnadu, India Profile: Executive Marketing
  • Meeting Doctors and Generating Prescription
  • Meeting Doctors and Generating Prescription
  • Promotion of Gastro Entrology, oncology products, coughs formulations and Amino acids
  • Multivitamin combinations
  • Monitoring the market& providing feedback to HO
  • Launching of new product &its pre -post market survey
  • Sales Management i.e. sales Promotion, sales Generation &Order procuring
  • Consistently achieved 100% sales target
  • Successfully launched the new product t-Peglec powder (gastro cleaning before
            colonoscopy), Ambrolite-s Cough syp


I have got letter of Recommendation from my Employer: The Head HR, Kirtilal Kalidas Jewellers Pvt Ltd

I have been working with Kirtilals from Sep 2008 (4.4 yrs)

I have been provided with many training programs and since my performance is rated as excellent by my employer they consider to command me for the scholarship

3. I am the deserving person to get GIA Scholarship because I am very much interested in joining with GIA Educational program and since I do not have sound financial background hence I expect scholarship.

 4.  I can be a Successful Person  If I complete my course, I can deliver my best service with better knowledge and confidence.

Work Exp at Tanishq Jewellery- detailed

Asst Manager –Store Operations 

Planning and executing the Marketing activities of the Store to promote sales and createbrand awareness.I. Product level Coordination:

  • Managing stock level and ensuring no out-of-stocks of core lines and ensuring BOS (Boutique Operation Specialist) activities all are up to date
  • Doing regular competitor study to be update on the market
  • Presenting stock to make it appealing to the public (Visual Merchandising)

II.Co ordination with franchise and Corporate:

  • To give proactive feedback to the Franchisee and Store Manager on the trends,Customer feedback and provide recommendations for improvement

III.Conduct timely audits for franchisee:

  •  Administration expenses- this is required to check the profitability. This report has to be created and submitted monthly.

IV. Maintenance- Role would include collecting maintenance issues and forwarding to franchise & ensuring timely redressal/ solution of each etc

V.Corporate Communication:

  • Understanding corporate communication.Responding to corporate office from the franchisee end
  • Planning events and new season for Marketing
  • Organizing the administrative process, and demonstrate the problem solving ideas with franchise –Staff requirement and other staff related issues


  • Ensuring the team is trained specifically in product knowledge ,Motivating the team to achieve targets by monitoring performance, giving feedback and addressing any concerns

Why I am in Jewelery Industry

I have strong passion towards Jewelry and its creative designs and moreover it is an evergreen industry. The country is one of the largest exporters of gems and jewellery and the industry is considered to play a vital role in the Indian economy as it is a leading foreign exchange earner. The sector is expected to generate up to USD 35 billion of revenue from exports by the year 2015.  Hence I am sure I will pursue my life's goal and can achieve the highest level where ever I am placed in this industry.

My Portfolio

Work History

Work History
Sep 2008 - Present

Asst Manager –Store Operations-Diamond

Kirtilal Kalidas Jewellers Pvt Ltd

Currently I am working for Kirtilal Kalidas Jewellers Private Ltd, Gold and Diamond Jewellery (An ISO 9001:2000 Company ) as Asst Manager Store Operations

Kirtilal Kalidas Jewellers Private Ltd. is a renowned manufacturer and retailer of premium Diamond & Gold jewelry operating with 10 jewelry stores and a state of the art manufacturing unit in South India.

It has the unique distinction of being the first company to be certified under ISO 9001:2000 for both its retail and production units simultaneously.

Key Responsibilities

Provide leadership and team building.  Proactively generate ideas to develop business opportunities and maximize sales to achieve goals.Set merchandising standards, evaluate merchandise performance and maintain standard & correct merchandise.On job training for sales associates in regards to merchandise, policies and procedures.

Counselling HNI Clients regarding their Jewelry requirement,helping them to finalize the customized jewelery design. Explaining 4 ''C'' s of the Diamond and its grading system.

Asst Manager-Customer Order Management -Diamond          Sep 2008 - Dec 2009

Coordination of Customized order business functions which starts with the contact with a potential customer. Receiving orders from all stores. Inter department communication (Sourcing the raw material and scrutinizing the design feasibility).Monitoring the flow of product from initial stage to dispatch section. Delivering the finished product to stores as committed on within the due date.

Sep 2005 - Aug 2008

Asst Manager –Store Operations

Tanishq Jewellery

Planning and executing the Marketing activities of the Store to promote sales and create brand awareness. Product level Coordination. Coordination with franchise and Corporate. Conduct timely audits for franchisee. Corporate Communication. Training the Sales Team.


Apr 2009 - Oct 2011

M.B.A Retail Management

Bharathiar University,Coimbatore