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Work experience

Jan 2014Mar 2015

Brand Leader - Global category planning

MindShare APAC
  • Global communication planning lead across GSK (OTC Pain category and Emerging consumer segment)
  • Analyse category understanding, consumer insights, market trends, media landscapes and analytics to develop global communication frameworks for success
  • Evolve strategic thought leadership pieces for internal, regional and client category teams
  • Provide global perspective and strategic guidance to local teams refining the recommended communications approach, within the context of local client business objectives and challenges
  • Partner with internal expert teams teams including digital, business planning and insights integrating their work into global communications guidelines and strategies
  • Business development via building an appetite for revenues from out-of-scope offerings and value-add services
Jan 2012Jan 2014

Team Lead / Associate Director

Mindshare SIngapore
  • Lead GSK local business across all categories (OTC,OHC,RTD,HFD,Skincare), Ferrero local & regional business across all categories, IBM and Legoland
  • Formulate holistic consumer centred communication strategies starting from identifying the business growth potential, pinpointing the right audience to fuel the growth, defining the communication task, strategies and finally executing with brilliance
  • Identify and establish productive partnerships with the right suppliers resulting in the best negotiated value for clients
  • Identify and win new businesses and grow the existing business
  • Continuously develop and mentor a team of planners and buyers
Jan 2009Jan 2012

Senior Manager / Manager

Mindshare Singapore
  • Lead Nestle business across coffee, confectionary, food, infant nutrition, pet care, RTD beverages and professional business categories along with HBO and Tangs
  • Conceptualising, planning and effectively implementing lateral communication strategies
  • Identify and win new MOB businesses and grow the existing business
  • Develop strong relations with clients at the appropriate level (including client agencies)
  • Application of media research and proprietary tools
  • Deliver the best media value

Jan 2004Jan 2009

CEO @ MInistry of home

Ministry of Home

Busy raising 2 beautiful girls

Jan 2002Dec 2003

Media Consultant

  • Projects with Mindshare Singapore on a variety of businesses
Jan 1998Dec 2001

Media Supervisor / Senior Media planner

Mindshare Singapore

Media planning and buying for 

  • Nestle Infant Nutrition, Nestle Food, Pet care, Confectionary, Nike - Regional, BP- regional, HBO, Tangs, De beers, ITE, San Miguel


Certificate course in Media planning

Mudra institute of Media planning


Centre for management development

Bachelor of Science

Delhi university - Lady Irvin college