Tom Leydon

Seeking a  Director of Market Development position with a Denver or Boulder-based digital marketing firm. 

Career Highlights

  • I have led over 100 pitches as CEO, New Business Director and Chief Creative Officer at several of the region's most successful advertising agencies.
  • Agency pitch teams that I have helped manage have won more than $200 million in assignments from clients like AAA, ADM, Boston Market, Century Link (formerly Qwest) the Denver Post and DEX, Red Robin, Western Union, and Xcel Energy, with accounts ranging in size from $1 million-$35 million in billings. 
  • I have written pitch books, overseen the creation of leave behinds and presentation materials, and lead the pitch team through practice sessions to final presentations. 
  • I have created and overseen two prospect marketing programs, the first to a list of 600 marketing directors and VPs in the Western United States, the second to a list of 6,000 contacts nationwide.
  • I have acted as coach and cheerleader on best presentation practices to my company's pitch teams.
  • I have utilized a combination of inbound and outbound marketing techniques, including 3D and traditional direct mail, cold calling, a blog and an  email newsletter. 
  • I have written and overseen the production of videos, collateral, websites, blogs, television and radio commercials, as well as PowerPoint and Keynote presentations.
  • I have created and overseen advertising, marketing, naming, branding, and research campaigns for a diverse set of  regional and national clients (see second bullet above).
  • I have led agency creative/production departments of 25 and 50 people, and built a 15-person dedicated in-house marketing group.
  • As a creative director, I have won 500+ advertising awards from the Clios, Cannes Advertising Festival, New York One Show, Andys, Effies, CA and the Denver Ad Show. 

Work Experience

Work History
Dec 2002 - Sep 2014


PILGRIM Advertising (formerly CCT)

As Director of New Business, I oversaw our pitch team,  and won over $50 million in assignments from  Boston Market, Heinz, Western Union, CollegeInvest Colorado, Connect for Health Colorado, the Wildlife Council, and the United Way. As CEO, I set the strategic direction for our business, was responsible for overseeing the development of  a $13 million annual budget, and helped oversee the marketing planning, research, and creative for  my clients' marketing campaigns. 

1995 - 2002

EVP/Chief Creative Officer

McClain Finlon Advertising

As 1 of 3 people on the executive leadership team, I helped oversee an agency pitch team that won over $130 million in assignments from Century Link (formerly Qwest), Western Union, DEX, Red Robin, Xcel Energy, Vail Resorts, Johns Manville, the Denver Post and other clients. In addition, I set the vision for the agency, and helping lead the business planning process. During this time, the agency grew from a 23-person creative boutique into a 150-person full-service advertising agency. As agency CCO, I helped develop communications programs, and oversaw the agency's 50-person creative department in the development and production of all television, print, direct mail, collateral and online advertising campaigns. 

Oct 2014 - Feb 2016



I lead an advertising and brand consultancy dedicated to helping non-profits navigate the changing communications landscape, and inspire greater generosity for their causes.  We link talented creative and account people from the region's premier ad agencies with worthy non-profit organizations. Most recently, our team helped the Denver Foundation develop Close to Home, a new branding and advertising campaign  to raise awareness for the causes and solutions for homelessness in Colorado. 

1993 - 1995

EVP/Executive Creative Director

Barnhart Advertising

As a member of the executive leadership team, I helped the agency win $20 million in assignments from regional and national clients.  I also created a new vision for the agency, and developed marketing programs for Pizza Hut, Midas, Total Petroleum, Sports Authority, and the Colorado Rockies, while managing a 25-person creative/production department.


"What's great about working with Tom is the opportunity to collaborate with a terrific strategic thinker who has a creative heart. Tom has a wonderful way of finding the opportunity that exists in divinely messy business problems and bringing simplicity to the solution. "

Cathey Finlon
CEO, McClain Finlon Advertising 

"To have Tom in your corner is a guarantee of success. Tom is sharp, creative, experienced and will do what it takes to effectively get your message out and achieve your goals."

Myung Oak Kim
Fmr Chief Marketing Officer
Connect for Health Colorado

"Tom Leydon is not only one of the best advertising minds in Denver, he is one of the most outstanding people you will ever meet."

Joe Conrad
Founder/President Cactus Advertising

"Tom is strategic, smart and one of the best at solving creative problems and turning them into opportunities. You would be fortunate to have him on your team. I would want him to work on my brand."

Kathy Hagan-Brown
President, Karsh-Hagan Advertising

"Tom Leydon is smart, patient, a wonderful strategist, and not afraid to push back when he feels strongly about a direction. We worked together on a very complex rebranding effort that required an added amount of political savvy. It was a true partnership; And such a nice, nice person."

Maro Casparian
Fmr Vice President Marketing
Mile Hi United Way




Bachelor of Arts, English

St. John's University

Editor, campus literary magazine; writer campus newspaper; member, Forum Debate Society; maintained a 3.75 GPA my final 3 years.