WORK HISTORY

Work History
Feb 2013 - Jun 2013

REGIONAL MANAGER

HOLII ACCESSORIES PRIVATE LIMITED-HIDESIGN
  • Co-op retail advertising programmes.
  • Timely stock allocation across the brand locations.
  • Invoice and PO Management
  • Managed 2 Exclusive and 13 Multi Brand Outlets.
  • Employee Training programmes for 2 Store Managers and 15 Team Members.
  • Analysis of brand category Store operation audits.
Jul 2011 - Nov 2012

SENIOR EXECUTIVE-MARKETING

PANTALOON RETAIL INDIA LIMITED-ADITYA BIRLA GROUP
  • Handled sale offer promotions
  • Campaign marketing activations
  • Vendor Management (Marketing Invoicing, PO Generation)
  • Trained staff to deliver outstanding customer service.
  • Competitive analysis
  • Formulate and build the store brand through BLT activations.
Jan 2011 - May 2011

PROJECT TRAINEE

FUTURE VALUE RETAIL LIMITED
  • To learn about the alignment and presentation of fixtures and display.
  • Use of communication tools which attract the attention of customers.
  • Insight into the customer's attention towards the products through effective merchandise display.
  • Improvisation of the lightning and location of the mannequins display.
Apr 2010 - Jun 2010

PROJECT INTERN

UNINOR (TELENOR-NORWAY)
  • To cognize and evaluated the dissatisfied customer's responses.
  • Analyzed marketing information and translated it into strategic plans.
  • Improved the brand scope that can sense the image of UNINOR in the customer's mindset.

EDUCATION

Education
Jun 2009 - May 2011

POST GRADUATE DIPLOMA IN MANAGEMENT- RETAIL & MARKETING

INSTITUTE OF PUBLIC ENTERPRISE
  • Recipient of 2 time Merit Scholarship
  • Co-coordinator of HR Business programme "SAMATHI'10", an Annual Business fest.
  • Team lead in classroom project " CRM and demand analysis" for Brand Factory, a largest retail discount chain.
Jun 2006 - May 2009

BACHELOR OF SCIENCE- MICROBIOLOGY, GENETICS, CHEMISTRY

OSMANIA UNIVERSITY

CERTIFICATIONS

Certifications
Feb 2014 - Present

CERTIFICATE IN DIGITAL MARKETING

IAMAI(Internet and Mobile Association of India) & Edukart.com
  • EduKart Rating of Employability (EKRE) - 4 out of 5.
  • Understanding of  innovative strategies in display advertising, social media marketing, mobile and internet marketing, search engine optimization.
  • Building  brand and generating sales by effectively reach out to internet audience.

ACCOMPLISHMENTS

  • Increase in sales YOY by 18% in Q1, FY 2013-2014 for Holii Accessories, India.
  • Dealt 6 Sponsorship tie-ups for Pantaloons India Private Limited (Concept: Fresh Face Hunt'12 Scale: Regional Level) including TV broadcast as a channel partner.
  • Won "Best Department manager" thrice during “SARVASREESTH”(Best of the best) contest during Autumn Winter Sale period'11.
  • Won Best Team award twice (Store Level) during “SARVASREESTH” (Best of the best) contest during Autumn Winter Sale period'11.
  • Dealt with call/SMS offer testing project i.e. Partner In Progress (PIP).
  • Direct interaction with 50 retailers about the discrepancies involved in the promotion of changing Discount Plan in the Market.
  • Successfully selected for training in Campaign League management about the Product testing and test marketing of the product offers during Uninor Post-Summer Internship'10

HOBBIES

  • Photography- Landscape and Lifestyle.
  • Book reading- Favourites are Jeffrey Archer and David Baldacci.