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Work History

ENJOY TECHNOLOGY, INC.

Jan 2017Present

Data Analyst

MENLO PARK, CA - Builds and implements solutions to drive strategic business and product decisions leveraging data insights. Effectively uses data to tell stories, communicating key insights through reports, presentations, and dashboards. Aligns with product managers, business teams, and external partners to prioritize, plan, and manage based on data mining to inform business processes and product direction. Assists business teams in defining, tracking, and optimizing processes. Collaborates with data engineers to execute and iterate on the data roadmap. Works with product managers and engineering teams to ensure that products are properly instrumented for KPI tracking. Assists the finance team with forecasting assumptions and inputs. Works with the procurement team to inform the merchandising mix and inventory forecasting. Works with business development and partnership growth teams to quantify business cases to external partners. Scopes complex data-centric projects across multiple teams and systems. Experience evaluating digital experiments through statistical methods, resulting data-driven recommendations. Helps analyze the effectiveness of new solutions and inform whether to double down, pivot, or eliminate a new feature or process. Contributes to the evolution of tools for tracking and understanding customers, Expert experience, and user behavior. Experience with data warehouse, BI solutions (Tableau), and PostgreSQL. 

CROWDFLOWER

June 2016Jan 2017

Growth Manager

SAN FRANCISCO, CA - Experienced growth manager influencing all inbound traffic and digital programs. Owned all marketing KPIs, prioritizing through the attribution of programs across a range of channels to identify the most effective ways to grow revenue. Optimized all stages of the lead life-cycle. Drove content recommendations, website, and email changes. Managed the website referral strategy including SEO, blogs, social media, paid ads, and content syndication. Led all website and email A/B testing. Partnered with demand generation to evaluate the performance of marketing programs, led campaign strategy and execution of core demand generation initiatives. Partnered with product marketing to assess content performance throughout the buying lifecycle. Partnered with product management to optimize the trial experience and conversion rates. Partnered with cross-functional stakeholders, prioritized high impact activities and kept complex projects moving forward. Built and operated the marketing framework and technology stack (Google Analytics, Mixpanel, Marketo, Salesforce, WordPress, Mode, SQL). 

PERSISTIQ

Nov 2015May 2016

Director of Growth

SAN MATEO, CA - Facilitated scaling of over 250% rise in product revenue through projects including: churn prevention measures, instituting a channel partnership program, overhauling on-boarding, and identifying conversion pain points through funnel analysis. Refined customer impacted processes by projecting user behavior, with an emphasis on experimentation. Worked closely with product engineering, marketing, and customer success to diagnose issues/product friction and quickly plan and implement solutions. 

BOATBOUND (ACQUIRED BY BOATSETTER)

Jul 2015Oct 2015

Software Engineer

SAN FRANCISCO, CA - Ruby on Rails framework. Worked with third-party integrations (Stripe, Devise, OAuth), plugins (ActiveAdmin), and tests (RSpec). Deployed using AWS.

FOG CREEK SOFTWARE

Apr 2015Jun 2015

Software Fellow

NEW YORK, NY - The Fog Creek Software Fellowship was built to support promising female engineers in their transition into software development. Fog Creek Software built Stack Overflow, the largest question and answer site for programmers and Trello, the fastest growing team productivity tool.

SNHU

Jan 2015Aug 2016

Adjunct Professor (part-time)

VIRTUAL - Taught ACC-345 Financial Statement Analysis/Business Valuation, ACC-201 Financial Accounting, and ACC-411 Auditing Principles.

YORK CAPITAL MANAGEMENT LLC

Feb 2013Feb 2015

Fund Analyst, Valuations

NEW YORK, NY

ERNST & YOUNG LLP

May 2011Jan 2013

Financial Services Assurance Senior Associate

NEW YORK, NY

PWC LLP

Oct 2009Apr 2011

Assurance Experienced Associate

ATLANTA, GA and MIAMI, FL

Education

UNIVERSITY OF FLORIDA

2009

MAcc, Master of Science in Accounting

Florida Bright Futures Scholarship financed 100% of graduate education

UNIVERSITY OF FLORIDA

2008

B.Sc, Bachelor of Science in Accounting

Florida Bright Futures Scholarship financed 100% of undergraduate education

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