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Work History

ENJOY TECHNOLOGY, INC.

Jan 2017Present

Data Analyst

MENLO PARK, CA - Builds and implements solutions to help drive strategic business decisions leveraging insights. Effectively uses data to tell stories, communicating key insights through internal reports, presentations, and dashboards that drive business decisions. Aligns with product managers, business teams, and partners to set priorities based on analysis and results to optimize business processes and tools. Assists business teams in defining, tracking and optimizing processes, tools, and dashboards for better prioritization, planning, and management of the business. Collaborates with Data Engineers to execute and iterate on the data roadmap. Works with product managers and engineering teams to ensure that products are being properly instrumented for tracking KPIs. Assists the finance team with forecasting assumptions and inputs. Works with business development and partnership growth teams to quantify data-driven business cases to partners. Scopes complex data-centric projects across multiple teams and systems. Evaluates and quantifies the effect of experimentations and various tests through analysis and statistical methods, and makes data-driven recommendations. Helps analyze the effectiveness of new solutions that inform whether to double down, pivot, or eliminate a new feature or process. Contributes to the evolution of tools for tracking and understanding of customers, Expert experience, and user behavior. Experience working with Data Warehouse, Business Intelligence Solutions (Tableau), Databases (SQL, Postgres), Programming (Python). Experience with running A/B tests and familiar with experimentation platforms. Proficient with Google Analytics, Hotjar, and similar Web Analytics products. Knowledge of statistics and experience using statistical packages for analyzing data sets.

CROWDFLOWER

June 2016Jan 2017

Growth Manager

SAN FRANCISCO, CA - Experienced Growth Hacker responsible for all inbound traffic and digital programs. Monitors all marketing KPIs through the attribution of programs across a range of channels to identify the most effective ways to grow revenue. Optimizes all stages of the lead life-cycle. Drives content recommendations, website, and email changes. Manages the website referral strategy including SEO, blogs, social media, paid ads, and content syndication. Leads all website and email A/B testing. Partners with Demand Generation to evaluate the performance of marketing programs, led campaign strategy and execution of core demand generation initiatives. Partners with Product Marketing to assess content performance throughout the buying lifecycle. Partners with Product Management to optimize the trial experience and conversion rates. Builds and operates the marketing framework and technology stack (includes Google Analytics, Mixpanel, Marketo, Salesforce, WordPress, Mode, SQL). Partners with cross-functional stakeholders, prioritizes high impact activities and keeps complex projects moving forward.

PERSISTIQ

Nov 2015May 2016

Director of Growth

SAN MATEO, CA - Facilitated scaling of over 250% rise in product revenue through projects including: churn prevention measures, instituting a channel partnership program, overhauling on-boarding, and identifying conversion pain points through funnel analysis. Refined customer impacted processes by projecting user behavior, with an emphasis on experimentation. Worked closely with product engineering, marketing, and customer success to diagnose issues/product friction and quickly plan and implement solutions. 

BOATBOUND (ACQUIRED BY BOATSETTER)

Jul 2015Oct 2015

Software Engineer

SAN FRANCISCO, CA - Ruby on Rails framework. Worked with third-party integrations (Stripe, Devise, OAuth), plugins (ActiveAdmin), and tests (RSpec). Deployed using AWS.

FOG CREEK SOFTWARE

Apr 2015Jun 2015

Software Fellow

NEW YORK, NY - The Fog Creek Software Fellowship was built to support promising female engineers in their transition into software development. Fog Creek Software built Stack Overflow, the largest question and answer site for programmers and Trello, the fastest growing team productivity tool.

SNHU

Jan 2015Aug 2016

Adjunct Professor

VIRTUAL - Taught ACC-345 Financial Statement Analysis/Business Valuation, ACC-201 Financial Accounting, and ACC-411 Auditing Principles.

YORK CAPITAL MANAGEMENT LLC

Feb 2013Feb 2015

Fund Analyst, Valuations

NEW YORK, NY

ERNST & YOUNG LLP

May 2011Jan 2013

Financial Services Assurance Senior Associate

NEW YORK, NY

PWC LLP

Oct 2009Apr 2011

Assurance Experienced Associate

ATLANTA, GA and MIAMI, FL

Education

UNIVERSITY OF FLORIDA

2009

MAcc, Master of Science in Accounting

Florida Bright Futures Scholarship financed 100% of graduate education

UNIVERSITY OF FLORIDA

2008

B.Sc, Bachelor of Science in Accounting

Florida Bright Futures Scholarship financed 100% of undergraduate education

Charts

Current workflow breakdown (%)

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