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Work experience

Software Programmer

S2000 S.A.

-Hewlett Packard VAR

-Software programming for banking and industry customers

Apr 2009Jun 2011

Adquisition Sales Manager

MicroBlanc- Informática S.L.

-Acquisition sales executive for Madrid area, mission was to gain new customers for MicroBlancInformática,

-Managed to attain over 20 new accounts, of which 2 large, 5 medium size.  

-Doubled the revenue for Madrid branch.

Oct 2006Mar 2009

Marketing Manager & IT Technologist

Lenovo Group Spain

-Responsible of the marketing plan for Spain & Portugal and  P/L responsibility

-Product selection, pricing strategy, promotions,

-Distributor channel management, sales quotas distribution,

-External and internal sales education for the volume and channel products. 

-Since June 2008 handled marketing management for volume products and large account bids as well as acting as IT Technologist for solution integration for large account offerings.

May 2005Sep 2006

4P Marketing Manager European South Region (SPGIT)

Lenovo Group Spain

-          Marketing management responsible for European South region, Spain, Portugal, Greece, Israel and     Turkey.

-           Managing the local 4P managers and interlock with the European HQ, pricers, brand managers and sales operations.

-          Responsible for region’s targets and Profit/Loss objectives.

Jan 2003Apr 2005

TCO Consultant for PC Division

IBM Spain

-          Consulting job on TCO (Total cost of ownership) for pc products. 

-Evangelist of ThinkVantage platform on cost reduction for pc lifecycle in the areas of security, migration, deployment, help desk support, availability, backup and disposal of PC products.

-Customer engagement at all levels, IT management, technical people and procurement,  project delivery

-Internal and external sales force and end user education.

-Management of end user project delivery on TCO software.

Oct 1997Dec 2002

Brand Management Manager PC Division

IBM Spain

-In charge of a team of five product managers in the PC Division.

-Part of the management team of the sales operations calls.

- Managed to standardize work of all product managers into a unique vision.

-Desktops, laptops, servers, Options and peripherals and visual brands.

-Demand planning and marketing plans for PC Division

-Headquarters interlock

Jul 1994Sep 1997

Brand Manager Peripherals & PC Accessories

IBM Spain

-Responsible of the Options, Visual and Peripherals Brand for the PC Division.

-Delivered excellent results doubling revenues from the brand.

-I implemented a system for inventory management and control for all PC Division products that reduced inefficiencies and saved costs of up to 23%

Jan 1989Jun 1994

Demand Planning PC Division

IBM Spain

-Responsible for demand planning and procurement for all hardware and software for channel (250 partners) and direct sales of IBM PC Division.

-Created and trained  the team to handle the task of procurement of third party software for the transfer of duties to a department in administration, moving the task away from marketing 

Jan 1987Dec 1988

General Business Technical Support Manager

IBM Guatemala

-Responsible for the Field Engineers for GB Systems (S3x) and typewriters.

-Managed a group of 10 people with the commitment of quality and service delivered by IBM 

Mar 1984Dec 1986

Operating System Software Support Specialist S/3x

IBM Guatemala

-Software and operating system support for S/34, S/36, AS/400 and S/38

-Implanted and customized CRS (Costa Rica System) an ERP for the Field Engineering department of IBM Guatemala, written in RPG II.

Oct 1980Oct 1982

Software Programmer & Customer Support


-Software Pre-sales

-Programming software customization for industry clients for PERTEC computers


Nov 2011Nov 2012


IEBS Innovation and Entrepeneurship Bussines School
Jan 1970Oct 1975

Bachelor in Sciences and Letters

Liceo Javier