Vicente Barrio Franqueza

Vicente Barrio Franqueza

Work experience

Work experience

Software Programmer

S2000 S.A.

-Hewlett Packard VAR

-Software programming for banking and industry customers

Apr 2009 - Jun 2011

Adquisition Sales Manager

MicroBlanc- Informática S.L.

-Acquisition sales executive for Madrid area, mission was to gain new customers for MicroBlancInformática,

-Managed to attain over 20 new accounts, of which 2 large, 5 medium size.  

-Doubled the revenue for Madrid branch.

Oct 2006 - Mar 2009

Marketing Manager & IT Technologist

Lenovo Group Spain

-Responsible of the marketing plan for Spain & Portugal and  P/L responsibility

-Product selection, pricing strategy, promotions,

-Distributor channel management, sales quotas distribution,

-External and internal sales education for the volume and channel products. 

-Since June 2008 handled marketing management for volume products and large account bids as well as acting as IT Technologist for solution integration for large account offerings.

May 2005 - Sep 2006

4P Marketing Manager European South Region (SPGIT)

Lenovo Group Spain

-          Marketing management responsible for European South region, Spain, Portugal, Greece, Israel and     Turkey.

-           Managing the local 4P managers and interlock with the European HQ, pricers, brand managers and sales operations.

-          Responsible for region’s targets and Profit/Loss objectives.

Jan 2003 - Apr 2005

TCO Consultant for PC Division

IBM Spain

-          Consulting job on TCO (Total cost of ownership) for pc products. 

-Evangelist of ThinkVantage platform on cost reduction for pc lifecycle in the areas of security, migration, deployment, help desk support, availability, backup and disposal of PC products.

-Customer engagement at all levels, IT management, technical people and procurement,  project delivery

-Internal and external sales force and end user education.

-Management of end user project delivery on TCO software.

Oct 1997 - Dec 2002

Brand Management Manager PC Division

IBM Spain

-In charge of a team of five product managers in the PC Division.

-Part of the management team of the sales operations calls.

- Managed to standardize work of all product managers into a unique vision.

-Desktops, laptops, servers, Options and peripherals and visual brands.

-Demand planning and marketing plans for PC Division

-Headquarters interlock

Jul 1994 - Sep 1997

Brand Manager Peripherals & PC Accessories

IBM Spain

-Responsible of the Options, Visual and Peripherals Brand for the PC Division.

-Delivered excellent results doubling revenues from the brand.

-I implemented a system for inventory management and control for all PC Division products that reduced inefficiencies and saved costs of up to 23%

Jan 1989 - Jun 1994

Demand Planning PC Division

IBM Spain

-Responsible for demand planning and procurement for all hardware and software for channel (250 partners) and direct sales of IBM PC Division.

-Created and trained  the team to handle the task of procurement of third party software for the transfer of duties to a department in administration, moving the task away from marketing 

Jan 1987 - Dec 1988

General Business Technical Support Manager

IBM Guatemala

-Responsible for the Field Engineers for GB Systems (S3x) and typewriters.

-Managed a group of 10 people with the commitment of quality and service delivered by IBM 

Mar 1984 - Dec 1986

Operating System Software Support Specialist S/3x

IBM Guatemala

-Software and operating system support for S/34, S/36, AS/400 and S/38

-Implanted and customized CRS (Costa Rica System) an ERP for the Field Engineering department of IBM Guatemala, written in RPG II.

Oct 1980 - Oct 1982

Software Programmer & Customer Support


-Software Pre-sales

-Programming software customization for industry clients for PERTEC computers


Nov 2011 - Nov 2012


IEBS Innovation and Entrepeneurship Bussines School
Jan 1970 - Oct 1975

Bachelor in Sciences and Letters

Liceo Javier