I am a professional with long-standing experience in Advertising and Publishing, having held senior positions in the Account Management department of multinational and large national advertising agencies. My last post was a Sales and Marketing Manager with Scientific Publications Ltd, a company specializing in the field of publications addressed to the medical and pharmaceutical industry. This affiliate company to C&C International conventions and congresses group, ceased its operation as of end of June 2008. Currently, therefore, I am in pursuit of new career opportunities widening the spectrum of my search beyond the publishing industry into other business areas that may present new challenges.
My long experience in the advertising business, has allowed me to work as a business consultant on marketing issues, corporate strategy, new product research and launch as well as communication positioning and development for major companies in the automotive, mobile communication, durables, FMCG and services sectors. Moreover, as a senior management executive in recent years, my focus on new business development has successfully led to the creation of new clientele both from the private as well as the public sector, for the advertising and publishing companies I have worked with.
I am an individual with strong communication skills and people orientation, while my experience working on numerous accounts has equipped me with the necessary skills and understanding to also undertake and successfully implement demanding and diverse projects in the areas of Communications, Marketing, PR, Conventions & Congresses organization, Promotions, Strategic Consulting and Business Development.
Head of Client Service in charge of LION HELLAS (PEUGEOT vehicles), BOUTARI Group of Companies(MYTHOS beer and Wines), EGNATIA Bank, Mutual Funds and Financial Services, DAEWOO Electrical Appliances. Supervising a team of two Account Directors and one Account Executive and reporting to the Managing Director.
Account Director, in charge of FIAT Account. Responsible for the launch of TEMPRA Station Wagon and CROMA. Supervising one Account Manager and one Account Executive. Reporting directly to the General Manager.
Sales and Marketing Manager responsible for the B2B development of medical and pharmaceutical content publications to the health sector. Involved in the product development effort of new communication techniques and policies relating to web applications (initiation of new forms of cooperation with a major Greek portal in the health sector, contribution in the total upgrade and relaunch of the corporate web site as well as the revamping of the only Greek portal being addressed to Paediatricians, parents and children (e-child) and development of new services addressed to the medical domain at large, such as web-seminars, podcasts, etc. More details can viewed at http://news.pathfinder.gr/interviews/martin-evans.html, http://news.pathfinder.gr/health/features/diab-foot.html and also at http://www.e-child.gr/. Reporting to the General Manager.
Marketing Manager responsible for the business development of the current subscription base of MARKETING WEEK and MARKETING GUIDE. Further product development of the MARKETING GUIDE with online upgrading and innovative search opportunities. Coordination of the whole marketing effort for the promotion of both publications, formulation of the commercial policy along with the data mining activity. Developed the launch of the MARKETING WEEK digital version. Also involved in the weekly translation of HBR articles being published in MARKETING WEEK. Reporting to the CEO.
Client Service Director heading the Account Management department consisting of 7 people and responsible for the entire client base (major clients being WELLA, SUPERFAST FERRIES, ADAMS PFIZER, ALLIED DOMECQ, IST STUDIES, KALLIMANIS FROZEN FOOD, GEORGIA-PACIFIC, BOEHRINGER-INGELHEIM, BINGO). Actively involved in new business development and in the current reengineering and organizational restructuring of the company with emphasis on the development of new internal cost-saving processes, renegotiating terms and conditions of cooperation with external associates, establishing personnel management policies (remuneration schemes, appraisal norms, training, organizational structure). Regarding new business generation, also responsible for representation of the agency in joint partnership and alliances with other agencies. Member of the Management Committee, reporting to the Managing Director.
Deputy General Manager in charge of company’s entire Client Base (major clients being SFAKIANAKIS GROUP, ASPIS Mutual Funds & ASPIS Insurance, ELEKTRONIKI Retail Stores, 3E). Major duties included Account Planning and Company Profitability (reporting to MARFIN COMM). Also responsible for New Business Development which led to the recent successful undertaking of the campaign for the introduction of Euro currency in the Greek market initiated by the Bank of Greece. Reporting to the Managing Director.
Client Service Director in charge of PAPADOPOULOS biscuits, HERMES Mutual Funds, EVEREST fast food restaurants, PHILIPS audio/video electronics, CYCLON & CASTROL Lubricants, MIGATO shoes, AMVYX importer of liquor brands (ABSOLUT, CAMPARI, GRANT’S, OUZO 12, etc). Managed the pitches for MERCEDES-BENZ Hellas and NOTA Lingerie stores which resulted in successful undertaking. Participating in the agency’s management committee, supervising the entire client service department consisting of 10 executives.
Client Service Director in charge of TOYOTA HELLAS (passenger and commercial vehicles, corporate advertising and After Sales), INCHCAPE HOLDING HELLAS and New Business Development. The latter successfully led to the earning of the business of SUPERFAST FERRIES, UNIFON launch program, the corporate identity development of NOVABANK undertaken jointly by INTERAMERICAN and BCP (Banco Commercial Portuguese). Reporting to the Managing Director and supervising a team of five executives.
Group Account Director, in charge of a strategic unit created within the organization, focusing exclusively on the automotive industry, with the ultimate goal of offering solid expertise in the areas of advertising, public relations, promotions, trade relations. In full charge of KOSMOCAR S.A. (VW automobiles: passenger, commercial and corporate). Also in charge of DRIVE automotive magazine. Reporting to the Managing Director.
Group Account Director, in charge of KOSMOCAR S.A., HASBRO S.A., SONY HELLAS, SEITA, PAUL J. CONDELLIS AEBE, MOBIL OIL HELLAS, S.C. JOHNSON & SON, APKA S.A., MOLNYCKE.
Fully responsible for the launch of GOLF III and the relaunch of AUDI 80 and 100. Fully coordinated, on the side of the agency, the strategic relaunch of VW Brand, introducing the safety concept, resulting in a major increase in market share. In close collaboration with VW Paneuropean Coordination Unit for formulation of common goals and strategies. Supervising one Account Supervisor and one AccountManager. Reporting to the General Manager.
Account Supervisor, in charge of PEPSI COLA, KNORR, COMMERCIAL BANK OF GREECE, CARLSBERG (United Distillers - Boutari), BDF accounts.
Account Supervisor, in charge of the MARS account.
Account Executive, assigned to the COLGATE-PALMOLIVE account.
Product Manager, of the baby foods and dietetics category.
Travel Consultant & Escort, in the family business.