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Bilingual professional in business administration, graduated in private finance with high managerial, making decisions and leadership skills. Advance knowledge in finance, International Financial Reporting Standards, US GAAP, company valuation, consolidation of financial statements, ERP’s implementation, strategy and administration; wide experience and knowledge directing and managing finance, administrative and commercial departments.University teaching experience developed since 1997.
AWARDS AND HONORS
COLEGIAL DE NUMERO.Universidad del Rosario academic excellence award (Member of the Council in charge of electing the university principal). 1994
U.S EMBASSY HONOR VISITOR. Award granted by the United States Embassy in Bogota directed to outstanding professionals. 1997
Other Language:English (Understanding, writing and speaking level: 95%)
I was responsible for managing, directing, planning and controlling the activities of financial department of the company (accounting, treasury, financial planning, project evaluation, analytic accounting, billing and credit, and reporting to corporate level).
I was in charge of the methodological implementation of the Balance Score Card model designed to accurately measure the results of each business activity and its contribution to global results.
I was also responsible for the budget administration and control and for the financial planning activities. Within this set of activities, I created a financial analytic model for establishing the fair value of the company fixed assets.
The suitable cash flow management to support the operating business activities in a very complex environment was one of my main goals achieved.
In general terms, the financial department was totally repositioned and the quality of the service to the internal customer was deeply increased.
·Responsible for the conception, creation and execution of commercial strategies,customer service and distribution strategies aiming to growth the circulation of the company editorial products.
·Responsible for the subscription and newsstand sales.I was in charge of the sales team, the information department, the distribution and logistic department, and the customer service department.
·The creation and development of market penetration strategies in 2003 through alternative distribution canals lead El Espectador, Cromos magazine and Shock magazine to growth their total circulation (95%, 25% and 32%, respectively).
·The adoption of Optional Sale modality (category of products with newspaper brand sold separately from it) generated positive revenues to the firm (250 millions in second half of 2003).
·The planning and execution of the new newspaper distribution structure in newsstands in Bogotá lead to decrease the canal combined cost from 70% to 45% in 2003.
·I was in charge ofthe setup and implanting process of SD SAP R/3 module as the functional leader.
·Responsible for the whole financial planning process between 1998 and 2001
·I was in charge of controlling and managing the fixed assets investment and thefinance and account information making process.
·I was in charge of developing financial and economical studies of new products and projects.
·Responsible for the cash flow management that supports the business activity.
·I was responsible for implementing a budget methodology for improving the financial contribution and performance of each department.
·A core work was the creation and development of financial spreadsheet models useful for the short/long term financial forecasting process of the firm.
·Ideveloped business ratios and indicators needed for measuring the strategic goals.
·Responsible for the USD cash flow management used by the bank on its international trade operations through the correspondent banks located overseas. The negotiation of long term business relationship terms and conditions with these banks was an important usual task as well.
·Observation and analysis on economical aspects as the exchange rate, interest rates, money supply and national economical evolution.
·I was in charge of developing the Strategic Planning of Correspondent banking and Treasury Department.
·I created and implemented statistical models used on USD cash flow management
·Responsible for investing the USD cash flow liquidity excesses