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Flexible marketing and business development professional with over 15 years of global experience delivering significant revenue and market growth for major organizations. Innovative strategist, driving creating solutions to overcome challenges and penetrate and grow emerging markets. Dynamic leader, establishing critical partnerships while building and motivating diverse teams to deliver top performances in line with company objectives and goals.

Work History


Commercial Manager and Country Head

QATAR AIRLINES, Baku, Azerbaijan·

Lead team of 25 in strategically developing and maximizing returns from existing markets to increase short- and long-term revenue opportunities for company. Design, update, and launch marketing strategies in line with tactical and brand-awareness objectives, as well as current market characteristics and trends. Identify and pursue new opportunities in emerging market. Formulate and introduce commercial policies aimed at maintaining market leadership of company. Negotiate and close long-term contracts with corporate and travel trade. Analyze and leverage revenue management data to support and strengthen strategy development process. Manage budget and funding. Conduct regular evaluations to ensure all objective and priorities are being met or exceeded.

 Strategic Highlights

  • Delivered year on year 8% revenue increase for company via aggressive marketing strategies that aggressively targeted corporate businesses.
  • Drove 35% increase in passengers while convincing upper management to increase flights from daily to double to expand revenue-making opportunities.
  • Launched incentive program for B2B lines, overlooked all partnership and loyalty membership action plans.
  • Restructured staffing to improve employee satisfaction and reduce turnover. Led initiative to eliminate internal fraud.
  • Charged with identifying, developing, and executing the means to drive customers to book Qatar Airways through direct channels while optimizing the relationships with third party channels.
  • Business development to negotiate and close long-term contracts with major corporations while balancing company objectives exceeding customer satisfaction



Commercial Manager Strategy and Development


The Commercial Development and Strategy Department is one section within Commercial Division that aims to develop strategies to overcome challenges across the network, improve current processes, monitor compliance levels and spearhead new commercial projects, ensuring continuous delivery of Qatar Airways objectives.


Regional Marketing Director


Steered development of international multi market destinations in 13 countries across Middle East and Asia. Developed and established tourist incentives like expedited visas, partnering with Ministry of Foreign Affairs. Converted research and analysis data (of market trends, demographics, and geographic and psycho graphic specifications) into actionable responses to develop and launch business concepts across different markets. Managed PR, media, and office budgets.

 Strategic Highlights

  • Generated 12% year on year increase of tourism arrives for 9 years, transforming Cyprus from unknown destination for region into tourism hot spot.
  • Chartered successful penetration of challenging markets in India and Gulf countries, innovating creative branding strategies to reach conservative market.
  • Spearheaded effort to attract 4 major airlines to Cyprus: Emirates Airlines, Etihad Airlines, Qatar Airlines, and Gulf Air.
  • Established and maintained key partnerships with all major travel players in region to strengthen company positioning.
  • Expanded market responsibility to beyond Middle East and India to include China (specifically Hong Kong and Singapore).
  • Established outsourcing visa facilitation service with Ministry of Foreign Affairs in critical key trigger markets.






Greek- Fluent

Spanish-Good working knowledge


05/2016 Middle East MICE Market

Azerbaijani Convention Bureau , Baku

03/2016 Qatar Airways and New Markets

American Chamber of Commerce, Baku

05/2013,2014 Panelist on tourism segment markets

Arabian Travel Market, Dubai, UAE


Exploring: Whenever I have a holiday, love to travel !

Rugby: Played for many years (including under 17 Swiss team)

Cooking: Used to be a trainee chef at a one star Michelin in London