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Varun Swaminathan

Channel Engagement Manager- South, East and Mumbai Region at Samsung India Electronics Pvt Ltd

Work experience

Jun 2013Jan 2015

Channel Engagement Manager

Samsung India Electronics Ltd
  • Defective returns inward: Reduced defective returns by 55% from dealers & distributors year-on-year
  • Dealer resolution TAT: Reduced turnaround time for resolutions from 80 days to 20 days
  • Returns outward increase: Effected 80% increase in return of defective goods to the dealer

Customer grievance resolution: Achieved reduction of customer issues by 90% that were raised on the systems

Mar 2012May 2013

Manager,Marketing Communication, Enterprise Business

Samsung Electronics ,India
  • Work closely with product managers on their product portfolio and give them winning branding solutions on digital platforms.
  • Create consumer demand for new launches, develop brand architecture and drive awareness through communication plan and strategies. 
  • Select appropriate agency partners and review creative, technical and buying capabilities of interactive agencies/technology providers for specific brand projects as well as overall Interactive Marketing initiatives.
  • Channel development: Designed & set up duty-free Samsung outlets in 4 key international airports in India
Mar 2011Mar 2012

Assistant Manager, Product Management( Mobile Communication Business)

Samsung Electronics, USA/India
  • Product Training: Product and soft-skills training to ~2500 product consultants  to improve sales efficiency.
  • Drive PR with bloggers, engage them at events, seed devices and drive contests with them to drive positive word of mouth for the brand,
  • Listening closely to the reviews and feedbacks from the consumer, manage online reputation for the brand. 
  • Plan annual budgets aligned to business and strategy and execute while ensuring continuous innovation and efficiencies 
  • Set up strong analytics for measurement of campaigns. Develop KPI’s to measure digital campaign and drive its ROI
Mar 2010Feb 2011

Senior Associate, Sales and Marketing, Mobile Communication Business0

Samsung Electronics, Seoul, South Korea
  • Product management: Managed Ultra low-cost CDMA devices for key accounts- Reliance Telecommunication, MTS and Tata Teleservices.
  • Product launch: Successfully negotiated and launched Samsung Flagship smartphone– the Galaxy S in the Operator Market
  • Customized applications development: Assisted in developing India-specific applications, ideating through Focus Group exercises


Mar 2015Mar 2017

Masters in Arts and Cultural Management

University of Melbourne
Aug 2008Feb 2010

Masters in Business Administration

Sungkyunkwan University,Seoul & MIT Sloan School of Management, Boston
May 2005Apr 2008

Bachelors in Business Administration

Loyola College