Varun Swaminathan

  • Melbourne Victoria

Work History

Work History
Jun 2013 - Jan 2015

Channel Engagement Manager

Samsung India Electronics Ltd
  • Defective returns inward: Reduced defective returns by 55% from dealers & distributors year-on-year
  • Dealer resolution TAT: Reduced turnaround time for resolutions from 80 days to 20 days
  • Returns outward increase: Effected 80% increase in return of defective goods to the dealer

Customer grievance resolution: Achieved reduction of customer issues by 90% that were raised on the systems

Mar 2012 - May 2013

Manager,Marketing Communication, Enterprise Business

Samsung Electronics ,India
  • Work closely with product managers on their product portfolio and give them winning branding solutions on digital platforms.
  • Create consumer demand for new launches, develop brand architecture and drive awareness through communication plan and strategies. 
  • Select appropriate agency partners and review creative, technical and buying capabilities of interactive agencies/technology providers for specific brand projects as well as overall Interactive Marketing initiatives.
  • Channel development: Designed & set up duty-free Samsung outlets in 4 key international airports in India
Mar 2011 - Mar 2012

Assistant Manager, Product Management( Mobile Communication Business)

Samsung Electronics, USA/India
  • Product Training: Product and soft-skills training to ~2500 product consultants  to improve sales efficiency.
  • Drive PR with bloggers, engage them at events, seed devices and drive contests with them to drive positive word of mouth for the brand,
  • Listening closely to the reviews and feedbacks from the consumer, manage online reputation for the brand. 
  • Plan annual budgets aligned to business and strategy and execute while ensuring continuous innovation and efficiencies 
  • Set up strong analytics for measurement of campaigns. Develop KPI’s to measure digital campaign and drive its ROI
Mar 2010 - Feb 2011

Senior Associate, Sales and Marketing, Mobile Communication Business0

Samsung Electronics, Seoul, South Korea
  • Product management: Managed Ultra low-cost CDMA devices for key accounts- Reliance Telecommunication, MTS and Tata Teleservices.
  • Product launch: Successfully negotiated and launched Samsung Flagship smartphone– the Galaxy S in the Operator Market
  • Customized applications development: Assisted in developing India-specific applications, ideating through Focus Group exercises


Mar 2015 - Mar 2017

Masters in Arts and Cultural Management

University of Melbourne
Aug 2008 - Feb 2010

Masters in Business Administration

Sungkyunkwan University,Seoul & MIT Sloan School of Management, Boston
May 2005 - Apr 2008

Bachelors in Business Administration

Loyola College