Summary

My experience has been in the fields of marketing management, branding, communication, event coordinator & public relations, with 5 years of working experience in retail industries. I love learning new things and exploring new experiences. I am willing to always learn and grow, both in my career and in my personal life. This passion drove me to follow a master’s study in the Netherlands in order to improve my skills and knowledge. I am eager to travel in terms of business interests, likewise to relocate for my job. Furthermore, I enjoy working in multicultural teams with ambitious goals, and ensuring goals are actually achieved

Work History

Work History
2015 - 2016

Freelance Job as a Translator and Social Media Manager

  • Social Media Manager (Facebook, Twitter, Instagram) for some clients who are bound by a disclosure agreement.
  • Translator and writer for an online health care services in Indonesia and one Dutch music website.
  • Following Intensive Dutch course at the University of Antwerp.
Jun 2014 - Sep 2014

Global Seller Activation Team – Indonesia and South East Asia

Discovered – Enviu, Rotterdam - The Netherlands 
  • Did on-line market research for potential sellers and partner organizations for South East Asia (focused on Indonesia). Introduced Discovered to the artisans, brought them online, and guided them in their on-line presence.

Achieved more than 25% of the target of bringing Indonesian sellers and their products on-line

  • Created a business plan as input for Discovered that can be implemented in Indonesia.
Sep 2013 - Sep 2014

Business Innovation Consultant

Vrijetijdspark De Rotonde – The Netherlands  & Bibliotheek Altena – The Netherlands
  • Implemented Business Model Canvas & Imagineering Design Process (Inspiration, Ideation & Implementation) for a company by engaging all stakeholders together.
  • Created customer experiences to engage with existing customers and created strategic plan to attract new customers.
  • Transforming the role of the public library and creating new library concept for their future.
Aug 2012 - Jul 2013

Part Head of Marketing & Communication 

LG ELECTRONICS INDONESIA – Mobile Phone Division 
  • Managed and was responsible for the Mobile Phone Division related with   360 marketing campaign and promotions (Above the Line and Below the Line), communication (Digital marketing, SEO, and Public Relations), and Online Retail Channels (E-Commerce).

Achievement : TVC Campaign (achieved target of GRP was more than 800 and Reach Rate 3+)

  • Developed and controlled NPD (New Product Development) process for the product lines. Example : LG Nexus 4 collaborated with Google, and all LG Optimus L Series I).
  • Controlled and set up the  budget plan, both monthly and yearly (ex: Yearly Marketing Budget ± $2,5 million).
  • Did market and trend research for the mobile phone market in Indonesia. (Collaborated with  local agency and undertook some research, such as focus groups, questionnaires, and surveys). 
  • Based on the results of the market research, created  a marketing plan for every new upcoming product, (pre-launching, launching, and after launching marketing plans).
Apr 2011 - Jul 2012

Assistant Manager of Marketing Communications 

RHB OSK Securities Indonesia – RHB Investment Banking Malaysia
  • Organized and provided marketing promotion tools to support all sales and marketing teams in 17 branches. For example: Company profiles, brochures, catalogues, signboards, websites and newsletters for regional office and Indonesia office.  
  • Created marketing plans and strategies for launching and promoting every new product, including annual marketing plan (ATL, BTL, and Digital marketing) and department budgeting.
  • Organized internal and external events, for example: client gatherings, free seminar road-shows in 17 cities in Indonesia, regional conferences, annual dinner and team building for internal employees.
Oct 2008 - Mar 2011

Project Manager

MRA Media Group – Indomugi Pratama (Event Organizer)
  • Maintained all existing clients and looked for potentially new clients.
  • Built the concepts & controlled the budget of events for some companies.
  • Coordinated with suppliers for every event, from creative, productions, stage management & venue.
  • Handled media and organized the press conference for each event.
  • Managed, organized, and was the Project Manager for many big events and clients.

Portfolio

Education

Education
2013 - 2015

Master in Business Innovation (Imagineering) 

NHTV University of Applied Science - Netherlands

Imagineering : 

  • Finding the best solution by inventing new alternatives that FIT the problem context.
  • Striving to understand and co-create the experience desired by the customer.
  • Creating innovations that work. 
2004 - 2008

Bachelor in Communication, majoring in Public Relations

Petra Christian University - Indonesia 

Skills

Skills

Social Media Specialist

SEO, SCM, and HTML

Computer Skills

Microsoft Office (Word, Excel,  Power Point Presentation), Note, Photoshop, Web Designer, and Video Maker.

Language Skills

English, Dutch and Indonesian

References