• Los Angeles California
Vanessa Schlecht

Vanessa Schlecht

Visual Merchandiser

Summary

Highly creative with the ability to drive brands forward through innovative visual schemes and concepts. A proven ability to make a strong impact with visual merchandising and a flair for redesigning in-store layouts to drive sales forward. Strong product knowledge while continuously implementing visual guidelines to make sure that visual standards are maintained at all times.

Education

Education

Bachelors of Arts Degree

2009 - 2012
The Art Institutes

Fashion Design

Associate of Arts

2007 - 2009
Los Angeles City College

Fashion Marketing

Work History

Work History

Visual Merchandiser Manager

2014 - 2015
F&O Apparel
  • Conducted weekly store visits to ensure adherence to store specific merchandising plan and goals in 7 doors.
  • Integral part of creating training manuals such as the visual standards guide and associate/stock associate.
  • Executed merchandising and floor moves based on seasonal changes, business needs, and trends.
  • Used strong business acumen to increase top line sales by merchandising top sellers and writing orders to support stock levels.

Visual Merchandiser

2012 - 2014
H&M
  • Conceptualized fashion planograms and increased profits by 20% within one month.
  • Select, order, and purchase the most favorably priced merchandise consistent with quality, quantity and specific apparel.
  • Directed staff meetings with 18 sales personnel to introduce new merchandise.
  • Revamped 60% of floor plan and merchandising, selecting which pieces to display together and finding most appealing way to present garments and accessories in retail spaces.
  • Contributed to store's winning Regional Sales Award for highest sales within one month of display overhaul.

Visual Merchandiser

2011 - 2012
Forever 21
  • Facilitated sell-off of obsolete and overstock inventory through attractive displays and markdown strategies.
  • Extensive knowledge of raw materials, production processes, quality control, costs and other techniques for maximizing the effective manufacture and distribution of goods.
  • Conceptualized principles methods for a 25% annual profit increase.
  • Knowledge of design techniques and tools such as CAD software, Microsoft Outlook and Microsoft Word.

Skills

Skills

  • Excellent communication skills both verbally and written.
  • Proficient ability to organize the people with the great ability to imagine and vision.
  • Enthusiastic and result oriented with the profound creative skills.

  • More than 4 years of experience in the field of merchandising.
  • Sound knowledge of the designing principles and concepts.
  • Great sense of responsibility and management.

  • Proven ability to make commercial decisions that make an impact. Excellent sense of brand empathy. Good time management skills.


  • An ability for combining colors and styles and putting outfits together. An eye for designs and putting showroom displays together. Experience of space or visual planning within the retail sector. 


Certifications

Certifications

Fashion Design Development

Jan 2015 - Jul 2015
Five Keys Charter School

Received an overview of how trend practice takes place learned through the analysis of the leading trends in contemporary design. Studied design, attended art exhibitions, and conducted research using publications.

Apparel Merchandiser Enterprising

Mar 2015 - Jul 2015
Los Angeles Trade Technical College

 Learned skills to use in the language tools for visual communication from the application of ideas in graphic design and advertising to the construction of brand experience and new media in the world of consumption. Tackled the elements of basic design and the study of contemporary realities and sociocultural scenarios. 

Visual Apparel Marketing Strategies

Aug 2014 - Oct 2014
Los Angeles City College

Acquired skills to discover the techniques of visual merchandising and visual displays to maximize the profitability of a window display or of a retail store. In addition, learned the fundamental aspects of consumer behavior  which is key to creating a unique buying experience for every customer and building a loyal customer base.