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Work experience

Jul 2007Sep 2008

Web Marketing Consultant, eCommerce team

Grand and Toy
  • Served as a consultant for the marketing and ecommerce teams by providing guidance on the best  practices pertaining to all online marketing activities, such as: banner advertising, podcasts, blogs, etc.
  • Effectively allocated a budget of $250,000 for search engine marketing and search engine optimization projects
  • Successfully executed over 20 national e-marketing campaigns, by working with external advertising agencies, and internal design, IT, and management teams
  • Collaborated on business-to-business and business-to-consumer marketing programs for
  • Administered 60,000 promotional emails to the firm’s customers, leading to an increase in profitability
  • Audited all e-marketing campaigns to ensure they met the company’s branding guidelines
  • Reported directly to the Director of eCommerce, providing weekly status activity reports and thorough web analyses of all e-marketing activities for
Mar 2006Jun 2007

Marketing Specialist

CCH Canadian Ltd.
  • Facilitated creative and production processes of marketing campaigns in consultation with the marketing, web development teams and outside advertising agencies
  • Participated in a re-branding audit of the company’s corporate image, product lines and offerings
  • Designed, deployed and analyzed over 300 email campaigns and 25 surveys
  • Acted as the liaison between multiple business units for cross-marketing promotions
  • Created weekly sales reports and forecasting data for the firm’s Chief Executive Officer and the marketing team
  • Worked closely with other team members to complete the  research and development of marketing and business plans

Marketing Coordinator

Tattoo Direct + Digital Marketing Agency
  • Collaborated directly with the Creative Art Director on research, development, execution and tracking of multi-media advertising campaigns
  • Assured timely and quality delivery of the agency’s promotional campaigns to the clients
  • Conducted surveys, analyzed and presented the results on a number of campaigns to the agency’s account team



Masters of Business Administration

Ted Rogers Schoool of Business
  • International exchange student at Copenhagen Business School (CBS), Copenhagen, Denmark
  • Marketing team member, 1st Place Academics Award, National MBA Games
  • Director of the Social Committee, MBA Student Association
  • Graduate Assistant for a number of Ryerson Professors
Sep 2001Dec 2005

Bachelor of Commerce

Ted Rogers Schoool of Business


Time Management
Project Management
Conflict Resolution
Microsoft Office


A resourceful, dynamic and solution-driven professional, who has training and experience in marketing, advertising and media strategy development and implementation.  Liaised between business teams such as: Marketing, Creative and IT and managed a leading number of projects with great effectiveness and outstanding results. A tenacious team player who excels in high pressure situations and adds value with the following skills:

  • Business, marketing and strategy development
  • Marketing campaigns planning, execution and audit
  • Solid technical expertise in online marketing and web analytics
  • Competitive market analysis and research
  • Budget allocation and management
  • Negotiation resolution and consulting skills
  • Interdepartmental liaising



Visual Arts