Valerie Maher

Valerie Maher

Summary

• Proven track record of successful advertising project management including interactive/digital• Proficient in writing strategic and project briefs• Natural leadership, motivational and organizational skills as well as sound judgment and interpersonal skills• Thorough understanding of overall marketing strategy and integrated communications• Ability to manage several projects simultaneously and to apply knowledge gained from other projects• 6+ years experience in advertising/marketing field, both in-house and on the agency side• Resourceful in identifying solutions for success of projects and campaigns

Work History

Work History
Feb 2009 - Present

Freelance Account Executive/Marketing Specialist

Freelance Account Executive/Marketing Specialist – 02/2009 - Present - Chicago, IL• Successfully fulfilled three month contract at Fathom Communications - responsibilities included:    • Contributing to strategic development on a brand, category and project level   • Managing cross-functional relationships within agency, clients and vendors   • Overseeing client estimating, budgets, and billing    • Representative Accounts: LexisNexis and Navistar• Managed the developent and design of product literature for a commercial furniture manufacturer• Created and executed trade show marketing plan inclusive of new booth design, direct mail

  and in-booth materials• Photo shoot production - developed schedules, budgets, shot lists, oversaw shoots and retouching

Mar 2008 - Dec 2008

Director of Marketing

Tivoli Village at Queensridge

• Drafted project briefs and schedules • Led strategic brainstorming sessions for all marketing projects• Established strategic direction for brand and marketing program• Promoted from Marketing Manager to Director of Marketing • Developed and implemented communications plans to several audiences • Compiled market research and crafted strategic messaging to elicit potential tenants• Led independent creative team - guided, directed, kept on schedule and motivated • Built relationships with tenants, other corporate departments and sister properties• Managed development of company website and regular maintenance/updates inclusive of copy writing• Increased brand awareness among several audiences including consumer,

  retail and business community                                                                                                                • Event planning - concepted themes, coordinated all components through third party vendors,   created all corresponding collateral pieces and post event evaluation• Improved media exposure and public awareness by restructuring public relations program• Developed marketing plans designed to attract and retain customer base and become the market leader

Sep 2003 - Oct 2007

Account Executive

SK+G Advertising

• Managed client relationships, expectations and communications - consistently built strong relationships• Internally managed budgets and scheduling of all creative development for up to six accounts at a time• Managed interdepartmental communication including maintaining the status of work in progress at all stages • Wrote work orders, change orders and drafted project briefs• Maintained and updated project status reports, prepared and distributed client/agency status reports• Managed execution of traditional advertising campaigns: collateral, print, direct mail, video, radio and TV• Strong interactive project management: website development, on-line campaigns, and  paid search/SEO• Supervised Assistant Account Executives and Account Coordinators on multiple accounts• Promoted from Assistant Account Executive to Account Executive• Representative Accounts: Montage Laguna Beach, Wolfgang Puck Fine Dining Group,    Roger Thomas Collection,  Keep Memory Alive, KNPR Public Radio, Cable Beach Resorts,   Baha Mar Resorts, The District at Green Valley Ranch, Miracle Mile Shops and The Greenbrier

Apr 2003 - Sep 2003

Assistant Account Executive

Shonkwiler Marcoux Advertising

• Project coordination• Assisted senior team members• Wrote project work orders and change orders• Promoted from Account Coordinator to Assistant Account Executive

Education

Education

Skills

Skills

Web browsing software and social networking sites

Clients & Profits

EAS

Adobe Creative Suite

(Focus on InDesign, Photoshop and Illustrator)

Microsoft Windows, Excel, Word, Outlook, and Power Point