Valerie Ray

Valerie Ray

Work History

Work History
2008 - 2010

Director of Advertising & Public Relations

Healthplace America
  • Promoted to develop, implement and manage all company advertising and public relations efforts.
  • Created short-term and long-term strategic communication plans, introducing ExactTarget for simplicity and consistency of all outgoingcommunications.
  • Formulated and adhered to a strict departmental budget.
  • Negotiated rates and placed advertising with leading industry journals, publications, etc.
  • Composed and distributed all company press releases.
  • Researched and facilitated all relevant speaking, trade show and event sponsorship opportunities.
  • Established corporate key messages for all applicable target audiences.
  • Designed an online newsroom to work in conjunction with press kit distribution.

Marketing Communications Specialist

  • Revamped company Web site and all existing marketing collateral with fresh, engaging copy and updated graphics to reflect new messaging.
  • Conceptualized and created a vast array of marketing materials which proved invaluable during the selling process by promoting cost transparency in healthcare.
  • Implemented a blogging tool to drive search engine traffic and increase leads.
  • Developed a series of case studies and whitepapers, conducting interviews with plan sponsors, participating patients and providers as necessary.
  • Created a series of communications toolkits relative to each identified target audience.
  • Organized a monthly communications schedule to ensure consistency and frequency of new corporate messaging.
  • Coordinated schedule and all other arrangements for trade shows, conferences and other event sponsorships.
2007 - 2008

Event Coordinator

Indianapolis Dine Magazine
  • Seamlessly orchestrated five-star events concurrently under tight time deadlines and budget constraints.
  • Composed all event proposals, each tailored to meet specific client goals and budgets.
  • Facilitated drink and menu selections, providing direction to independently secured chefs.
  • Designed event activities and entertainment around individual client marketing campaigns.
  • Enlisted and skillfully negotiated with numerous suppliers, vendors, chefs and entertainers to ensure lowest rates and highest quality of service.
  • Utilized and managed an online event RSVP process.
  • Provided graphic design direction for all event e-vites, printed invitations, maps, signage, etc.
  • Recruited, trained and delegated assigned tasks to an event staff of 100 plus.
  • Performed on-site management of entire event program, successfully developing on-the-spot contingency plans during adverse conditions.
2005 - 2007

National Marketing Specialist
  • Promoted with pay increase to drive the development of online and printed collateral across business units including all copy, graphics and layout for four independent organizations.
  • Responsible for the overall marketing communications plan and budget.
  • Served as Event Coordinator and Volunteer Director for the non-profit, Care Without Coverage.
  • Acted as Managing Editor of all outgoing communications.
  • Monitored schedules, production specifics and distribution arrangements to ensure timely completion and quality control of marketing activities and publications.
  • Assisted in the re-design of Company Web site to allow content and design to reflect overall corporate message.

National Marketing Assistant

  • Created and distributed marketing communications for Benicorp and sister company, MicaCare, in a deadline-sensitive environment, including all copy, graphics and layout.
  • Responsible for scheduling and completion of all marketing projects, programs and events.
  • Coordinated the flow of information from attorneys and the office to other marketing staff, including copyright, trademark and state specific rules and regulations.
  • Responsible for tracking all campaign results and other customer-related data for effectiveness.
  • Conceptualized and delivered several successful Advertising and Public Relations programs/campaigns.
2004 - 2004

Communications Assistant

Hoosier Park
  • Assisted in organizing and promoting all community events including experience in broadcast writing, press releases, etc.
  • Developed news and human interest articles for weekly newsletter, nightly program and Web site content.
  • Performed on-air television duties, including nightly weather reports, face-to-face interviews and promotional commercials.





Computer Programs

Adobe InDesign Adobe Illustrator Adobe Photoshop Microsoft Excel Microsoft Power Point Microsoft Publisher Microsoft Word Quark XPress


Project Management

Media Relations

Electronic Marketing

Graphic Design



Event Planning


Marketing, Advertising and Public Relations professional seeking a challenging opportunity to utilize my industry knowledge and experience.  Passion and creativity are at the core of my skill set.  I look forward to working with a team that drives to win.

Affiliations & Awards

  • Kappa Tau Alpha Journalism Honor Society, 2003-Present
  • Public Relations Society of America (PRSA), 2002-Present
  • American Advertising Federation (AAF), 2002-Present
  • Big Brothers Big Sisters of Delaware County, 2002-2004
  • Phi Beta Kappa Honor Society, 2000-Present
  • Secretary, Student Senate, Vincennes University, 1999-2001
  • Dean’s List, Vincennes University and Ball State University, 1999-2004


Creative Writing, Design, Photography, Music, Traveling, Biking, Football (NFL & College) and Basketball (College)

Portfolio Samples


2007 - 2007

Desktop Publishing