Director of Advertising & Public Relations
- Promoted to develop, implement and manage all company advertising and public relations efforts.
- Created short-term and long-term strategic communication plans, introducing ExactTarget for simplicity and consistency of all outgoingcommunications.
- Formulated and adhered to a strict departmental budget.
- Negotiated rates and placed advertising with leading industry journals, publications, etc.
- Composed and distributed all company press releases.
- Researched and facilitated all relevant speaking, trade show and event sponsorship opportunities.
- Established corporate key messages for all applicable target audiences.
- Designed an online newsroom to work in conjunction with press kit distribution.
Marketing Communications Specialist
- Revamped company Web site and all existing marketing collateral with fresh, engaging copy and updated graphics to reflect new messaging.
- Conceptualized and created a vast array of marketing materials which proved invaluable during the selling process by promoting cost transparency in healthcare.
- Implemented a blogging tool to drive search engine traffic and increase leads.
- Developed a series of case studies and whitepapers, conducting interviews with plan sponsors, participating patients and providers as necessary.
- Created a series of communications toolkits relative to each identified target audience.
- Organized a monthly communications schedule to ensure consistency and frequency of new corporate messaging.
- Coordinated schedule and all other arrangements for trade shows, conferences and other event sponsorships.