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Valerie Bryce Kay

Brand Management

Profile

Dynamic Marketing Executive with a Duke MBA and the demonstrated ability to position brands for profitable growth including Pepsi, Kraft, and Florida Citrus. 

Work History

20092015

Marketing Director

CRC Partners 

CRC provides consulting services for brand-building and profitability growth.

  • Develops and implements strategic marketing plans for clients
  • Successfully positioned private school group for sale with new upscale branding on website and ads. Investors paid top price.
  • Increased children's product sales 220% with new category positioning, Amazon distribution channel and social media 
  • Repositioned CPA firm to grow with online web persona and blog
20012009

Director, Marketing Services

 ASM (Advantage Marketing Services)

ASM is the largest consumer product marketing agency in North America.

  • Directed in-house creative team hailed as "excellent" by clients
  • Developed integrated marketing programs for top U.S. retailers and CPG companies, including Kraft, Colgate, Unilever and Dole
  • Delivered 265% sales growth as senior management contributor 
19992001

Regional Marketing Director

PEPSI Bottling Group- Florida 
  • Recruited to manage extensive soft drink and beverage portfolio
  • #1 national rankings for Aquafina and Pepsi One introductions
  • Nationally recognized for partnership campaigns featuring Jeff Gordon & NASCAR, the NBA, Universal Studios and Sea World
  • Awarded top promotional honor for "Everyone Wins" contest.
19901999

Business Unit Manager, Brand Manager

Florida Citrus Growers
  • Led top-performing brand team, including sales, R&D and PR
  • 10+% per year sales increases, reversing ten-year decline, for Florida Grapefruit juice by communicating a bold new positioning
  • 30% sales increase for fresh Florida Citrus with research-based advertising and media planning targeted to Baby Boomers.

Education

Masters of Business Administration (MBA)

Duke University

Fuqua Fellow (Full Tuition Scholarship)

BA with Honors, Economics

Agnes Scott College

National Merit Scholar,  Vice President Student Government