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Valerie Bryce Kay

Marketing Management

Profile

Dynamic, experienced marketing manager. Consistently praised for high energy work ethic, excellent job performance, attention to detail and friendliness.

Work experience

20152017

Healthy Living Program Marketing Manager

ProHealth Medical Center

Pro-Health is a busy Medical Center with 5 family practice physicians. 

  • Marketed programs to patients referred by the physicians
  • Increased participation 150% with group presentations
  • Successfully counseled patients on their weight loss journey
20092015

Marketing Consultant

CRC Partners 

CRC provides consulting services for brand-building and profitability growth.

  • Develops and implements strategic marketing plans for clients
  • Successfully positioned private school group for sale with new upscale branding on website and ads. Investors paid top price
  • Increased children's product sales 220% with new category positioning, Amazon distribution channel and social media 
  • Repositioned CPA firm with online web persona and blog
20012009

Director, Marketing Services

 ASM (Advantage Marketing Services)

ASM is the largest consumer product marketing agency in North America.

  • Directed in-house creative team hailed as "excellent" by clients
  • Developed Integrated Marketing programs for top U.S. retailers and CPG companies, including Kraft and Colgate
  • Delivered 265% sales growth as senior management  
19992001

Regional Marketing Director

PEPSI Bottling Group- Florida 
  • Recruited to manage extensive beverage portfolio
  • #1 national rankings for Aquafina and Pepsi One introductions
  • Recognized for partnerships: NASCAR, NBA, Universal Studios 

Education

Masters of Business Administration (MBA)

Duke University

BA with Honors, Economics

Agnes Scott College