Valerie Figueroa

  • Orlando, FL

Account Manager with Digital Marketing Experience

Work History

Work History
Jan 2011 - Present

Freelance Writer

Valeriewrites. co
  • Write personal views on life with a positive outlook on http://valsbytes.com
  • Maintain and build two websites on WordPress
  • Maintain a Facebook fan page www.facebook.com/valsbytes
  • Manage marketing of valsbytes.com with SEO and Social Media Marketing
  • Followed success of blogs through Google Analytics and Jetpack
  • Promote site through Pinterest, Twitter, Tumblr, and Google Plus
  • Contributing writer to RYSE Magazine in February 2012
  • One of Planet Ivy’s recommended bloggers
  • Contributing writer for OrlandoCity.com since October 2013
  • Contributing writer for OrlandoDine.com since November 2014
  • SEO Writer for SEOKeywordContent.com since January 2015
Apr 2013 - Present

Product Developer (Sales)

ScreenWorks USA

Screen Printing & Embroidery Apparel

  • Managed $2 Million portfolio consisting of clients such as SeaWorld Parks, Hudson News, SpaceX, Walgreens (Licensed Product), and VF Imagewear
  • Increased sales for SeaWorld Parks by 30% in 2014
  • Developed and wrote standard operating procedure manuals for company software and product development department
  • Manage 5 sales reps for several retailers such as Walgreens, CVS, and Publix                          
  • Maintained inventory and monitored product resale capabilities to ensure maximum profit margins
  • Determined cost based on quality of products and negotiated pricing for the purpose of forecasting
  • Established and maintained strong relationships with vendors
  • Developed concepts and programs for graphic tees for SeaWorld parks, Walgreens, SpaceX, and Hudson Stores while working directly with the buyers on approvals for purchase orders to meet ship dates
  • Planned and performed  new trend presentations for new products
  • Keeps records with licensors such as CLC, SMA and LRG. Submit Quarterly reports and maintain licenses.
  • Manage SKUs for Walgreens, CVS, and Publix
Feb 2007 - Apr 2013

Account Services Manager (Operations)

ScreenWorks USA
  • Managed $500,000 portfolio for contract accounts for clients such as Zion Rootswear and VF Imagewear
  • Increased sales for Zion Rootswear by 26.5% from 2007 to 2008
  • Managed and trained a team of 12 employees in multiple disciplines: Operations, Embroidery and Warehouse
  • Manage 10 sales representatives for sales to Wal-Mart, Walgreens, CVS, Publix and Kmart/Sears
  • Manage full life cycle operations including order entry, supply chain, production scheduling, shipping logistics
  • Implemented a tracking process for the work order to add for accountability of all who have a hand in the process
  • Create a production schedule and coordinate priorities with the production manager on a daily basis.
  • Coordinate import shipments from booking to arrival with factories in Central America, China, Pakistan and India
  • Negotiated pricing with vendors in order to maximize profits

Education

Education
Jan 2014 - May 2015

M.B.A

Florida International University
Aug 2006 - Jul 2011

B.Sc

University of Phoenix

Skills

Skills

Technical Skills

  • Adobe Photoshop, Adobe Illustrator, Microsoft XP, Filemaker, Brother Digitizing Software, Microsoft Office Suite, QuickBooks, ACT, Wordpress, Hootsuite, Social Media, Constant Contact, HTML, Microsoft Visio, SEO, Google Analytics, Jetpack

Additional Skills

  • Fluent Oral and Written Communication with all levels of management
  • Fluent in Spanish
  • Ability to maintain professionalism and operate in a fast paced work environment