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Summary

MSc in International Strategic Marketing with more than 5 years of international professional experience as Business Analyst and Accounts Manager, working with Retail and Media data. Highly motivated and goal-oriented, with strong analytical and communication skills. 

Due to personal reasons, I will be relocating to Hamburg, Germany in 2019.

Work History

Jan 2019Present

International Business Analyst for Unilever HQ

Nielsen - Analytics (Amsterdam Netherlands)

Responsibilities and achievements:

  • To partner with Unilever Market Insights global team as well as with other agencies to work on analytical projects.
  • To deliver valuable marketing insights for the global Refreshments categories across countries.
  • To coordinate  internal teams (onshore and offshore) for the creation and maintenance of on-going reports. 
  • Based in Unilever headquarters 2-3 times per week. 
Jan 2017Dec 2018

International Accounts Manager

Nielsen - Global AdIntel (Amsterdam, Netherlands)

Responsibilities and achievements:

  • End-to-end involvement in clients projects: Understanding clients needs and communicating these to Production and AppDev departments, coordinating the development of projects and ensuring these are completed on time and correct. I achieved a high level of satisfaction from the clients with whom I worked. 
  • To understand and analyse global media data.
  • Improvement of data quality which resulted in a greater trust from the clients and the retention of their contracts.  
May 2012Aug 2015

Business Analyst

Nielsen - Client Service (Mexico City, Mexico)

Responsibilities and achievements:

  • Analysis and interpretation of quantitative data, in order to identify business opportunities in terms of sales, price, distribution, execution and assortment. 
  • I achieved a high client satisfaction level measured by VMOs (Value Measurement Objective) graded by Senior Management.
  • Presentation of results to different stakeholders, including Senior Management.
  • Elaboration of KPI reports.
  • Sales of Nielsen services to clients and prospects.

Education

Sep 2015Sep 2016

MSc in International Strategic Marketing

University of Glasgow, U.K.
  • Graduated with Merit.
  • Recipient of Santander Excellence Award.
Jun 2011Aug 2011

International Honours Program

Stanford University, U.S.A.

Selective summer program that invites highly motivated students to Stanford University. 

Voluntary Work

University of Glasgow, United Kingdom (July - October 2016)
Assisting students with their registration and enrolment for the next academic term. 

CADI, Mexico (June  - July 2008)

Tutor for people with Intellectual Disability.

Centro Virtual de Aprendizaje, Mexico (January - May 2009)

Online tutor for people living in rural areas in Mexico.