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Summary

MSc in International Strategic Marketing Candidate with more than 3 years of professional experience in Marketing Research. Highly motivated and goal-oriented, working in both a team and individual environment. Trilingual innovative thinker with strong analytical and communication skills.

Work History

May 2012Aug 2015

Account Executive

Nielsen Mexico

Responsibilities:

  • Analysis and interpretation of quantitative data, in order to identify  business opportunities in terms of sales, price, distribution, execution and assortment.
  • Presentation of results to Clients and Senior Management.
  • Elaboration of KPI reports.
  • Negotiation and sales of Nielsen services to clients and prospects.
  • Accounts: Johnson & Johnson, Heinz, Kimberly-Clark, Revlon, Energizer, Remington, Bimbo, General Electric, among others.

Achievements:

  • High client satisfaction measured by 5 VMOs (Value Measurement Objective) graded by Senior Management.
  • Identification of Business Opportunities equivalent to $3,000,000 USD.
  • Sales equivalent to $800,000 USD.

Dec 2011Abr 2012

Client Service Intern

Nielsen Mexico

Support to Account Executives in the interpretation of data and presentations. 

Education

Sep 2015Sep 2016

MSc in International Strategic Marketing

University of Glasgow, U.K.
  • Recipient of Santander Excellence Award: Scholarship worth £5,000.
  • Elective courses: “Business Simulation” and “Analytical Problems in Marketing”.
  • Member of Postgraduate Business Club, Marketing Society and Photography Society.

Jun 2011Aug 2011

International Honours Program 

Stanford University, U.S.A.

Selected by ITESM Board to be a participant of this program. 


Projects

Procter & Gamble - University Project 

January 2011 - May 2011

  • Development of a new product for the Personal Care category.
  • Achievement: “Best Innovation” award.

Voluntary Work

CADI, Mexico (June  - July 2008)

Tutor for people with Intellectual Disability.

Centro Virtual de Aprendizaje, Mexico (January - May 2009)

Online tutor for people living in rural areas in Mexico.