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Summary

MSc in International Strategic Marketing with more than 4 years of international professional experience using Retail and Media data. Highly motivated and goal-oriented, with strong analytical skills. I have worked in 2 countries, studied in 5 countries and speak 3 languages fluently. 

Work History

Jan 2017Present

Global Accounts Manager

Nielsen Global AdIntel (Amsterdam, Netherlands)

Responsibilities:

  • To manage and develop client relationships in order to ensure a high level of satisfaction leading to revenue retention for the business.
  • To support clients in the use, interpretation and analysis of the advertising data. 
  • End-to-end involvement in clients' projects: Understanding clients' needs and communicating these to Production and AppDev departments, coordinating the development of projects and ensuring these are completed on time and correctly.
  • To train internal and external stakeholders on Nielsen platforms.

Achievements:

  • High level of satisfaction by the clients I work with. 
  • Increasing the level of client involvement and data usage.
  • Generation of commercial leads and increase of clients' budget on Nielsen services.
May 2012Aug 2015

Account Executive

A.C. Nielsen (Mexico City, Mexico)

Responsibilities:

  • Analysis and interpretation of quantitative data, in order to identify  business opportunities in terms of sales, price, distribution, execution and assortment.
  • Presentation of results to Clients and Senior Management.
  • Elaboration of KPI reports.
  • Negotiation and sales of Nielsen services to clients and prospects.

Achievements:

  • High client satisfaction measured by VMOs (Value Measurement Objective) graded by Senior Management.
  • Identification of business opportunities to support clients' decisions. 
  • Generation of commercial leads and increase of clients' budget on Nielsen services. 

Education

Sep 2015Sep 2016

MSc in International Strategic Marketing

University of Glasgow, U.K.
  • Graduated with Merit.
  • Recipient of Santander Excellence Award: Scholarship worth £5,000.
  • Elective courses: “Business Simulation” and “Analytical Problems in Marketing”.
Jun 2011Aug 2011

International Honours Program

Stanford University, U.S.A.

Selected by ITESM Board to be a participant of this program. 

Voluntary Work

University of Glasgow, United Kingdom (July - October 2016)
Assisting students with their registration and enrolment for the next academic term. 

CADI, Mexico (June  - July 2008)

Tutor for people with Intellectual Disability.

Centro Virtual de Aprendizaje, Mexico (January - May 2009)

Online tutor for people living in rural areas in Mexico.