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Summary

MSc in International Strategic Marketing Graduate with years of professional experience in Marketing Research and Client Service. Highly motivated and goal-oriented, working in both a team and individual environment. Trilingual innovative thinker with strong analytical and communication skills.

Work History

Jan 2017Present

Global Client Response

Nielsen Global AdIntel

Responsibilities:

  • To manage and develop client relationships in order to ensure a high level of satisfaction leading to revenue retention for the business.
  • To support clients in the use, interpretation and analysis of the advertising data. 
  • End-to-end involvement in clients' projects: Understanding clients' needs and communicating these to Production and AppDev departments, coordinating the development of projects and ensuring these are completed on time and correctly.
  • To train internal and external stakeholders on products.

Achievements:

  • High level of satisfaction by the clients I work with. 
  • Increasing the level of client involvement and data usage.
  • Generation of commercial leads. 
Jul 2016 Oct 2016

Student Helper

University of Glasgow

My role was to be the first point of contact for students needing assistance or requiring further information as they completed registration and enrolment during Summer 2016.

May 2012Aug 2015

Account Executive

Nielsen Mexico

Responsibilities:

  • Analysis and interpretation of quantitative data, in order to identify  business opportunities in terms of sales, price, distribution, execution and assortment.
  • Presentation of results to Clients and Senior Management.
  • Elaboration of KPI reports.
  • Negotiation and sales of Nielsen services to clients and prospects.
  • Accounts: Johnson & Johnson, Heinz, Kimberly-Clark, Revlon, Energizer, Remington, Bimbo, General Electric, among others.

Achievements:

  • High client satisfaction measured by 5 VMOs (Value Measurement Objective) graded by Senior Management.
  • Identification of Business Opportunities equivalent to $3,000,000 USD.
  • Sales equivalent to $800,000 USD.
Dec 2011Abr 2012

Client Service Intern

Nielsen Mexico

Support to Account Executives in the interpretation of data and presentations. 

Education

Sep 2015Sep 2016

MSc in International Strategic Marketing

University of Glasgow, U.K.
  • Graduated with Merit.
  • Recipient of Santander Excellence Award: Scholarship worth £5,000.
  • Elective courses: “Business Simulation” and “Analytical Problems in Marketing”.
  • Member of Postgraduate Business Club and Photography Society.
Aug 2008May 2012

BA in Business Administration with specialisation in Marketing

Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Mexico
  • Graduated with Honourable Mention of Excellence for obtaining the highest average grade (93/100) in 2008-2012 class.
  • Member of the Marketing Society for 2 years.
  • Extracurricular activities: Graphic Design, Art and Painting courses.
Jun 2011Aug 2011

International Honours Program

Stanford University, U.S.A.

Selected by ITESM Board to be a participant of this program. 

Voluntary Work

CADI, Mexico (June  - July 2008)

Tutor for people with Intellectual Disability.

Centro Virtual de Aprendizaje, Mexico (January - May 2009)

Online tutor for people living in rural areas in Mexico.