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Vaishak S

  • Chennai Tamilnadu
  • 8301942801

Digital Marketing Portfolio

Career Objective

To provide value to the organization using my passion and skills for digital marketing and to become an industry recognized expert in all aspects of digital marketing.


SEO – How I increased traffic from 20 visits to 4000 visits a month

• I was able to increase my traffic from 50-150+ visitors per month and about 10 pages were found on the top 10 search results. My website traffic per month is about 4000 visits. When I started it was about 20 visits per month.

• Google search crawlers also found my page due to on page SEO, which included keywords in the headings and in the subheadings of the pages. All the pages had a concise description of what the page was about.

• Content I wrote were more than 600 words and was a mix of text and images.

• I would comment on relevant forums in my niche and establish a rapport with them. One of my article was suggested in a popular site called

• Disqus was also a medium I used, to build relationship with audience. I would complement fellow bloggers and would interact to them through the disqus forums. I got about 5% of traffic from disqus.

SMM - Creating Awareness Using Social Media

• After completing 30 pages, I created an Facebook page on my site. I also used facebook ads to bring traffic to the site and to the page. As of now, Facebook accounts to 21% of traffic to my site.

• I also posted my contents on other related blogs. I used them to drive traffic to my posts. I was able to drive about 700+ visitors a day, when I regularly posted the contents.

• Used instagram to let people know my blog, and garnered more likes using popular hashtags. Though, instagram didn't bring a lot of traffic, it had active followers who commented whenever posts were put. I had about 300+ followers and about 65+ posts in instagram.

• Pinterest was the medium that actually had a very low bounce-rate. People pinned my posts, and I had a small but repeated audience from Pinterest.

Web Analytics - Using Google Analytics to Create Specific Content

• I have been using Google Analytics to monitor website traffic and segmenting the audience.

• I was able to analyse that 55% of traffic I received were from India about 70% were woman aged 25-34 and who were new to cooking. Using this information, I had written 2-3 on cooking simple dal recipes and paneer recipes, which still drives traffic to my site. Those are the pages through which people enter the site.

• Using the bounce rate information in Analytics, I was able to understand how a specific page that brought traffic was bounced soon after it was opened. I was able to reduce the bounce rate from 90-78% by placing onsite links and related content on the page.

Adplacements - Garnering revenue through adsense ads 

• I have started earning a small revenue from my site, since its inception. I currently use adsense ads and it consistently brings me close to 3$ per month.

• Initially, the ads I had wasnt getting much hits oving to placements. I used to get about 10-12 clicks per month. I improved the placements and also experimented with ad sizes. Now, I get about 25-30 clicks per month.

• I also placed ads with texts and was able to show more relevant ads. My average CPC has increased overtime from .05- .1$. Overall earnings increased from .5$ a month to 2.96$ a month.


Jan 2016Jan 2017

Google Analytics Certification

Dec 2015Jan 2016

Hubspot Inbound Marketing Certification


Future Updates

Current experiment is to use PPC ads to drive traffic to my affiliate marketing page.
Currently, I am documenting my insights and lessons on website.

Education BackGround

Degree: BTech in Computer Science

Year: 2006-2010

College: ASIET Kalady Cochin Kerala 

Subjects: C, C++, Database, HTML and CSS, Java

Percentage: 67.4%

Higher Secondary : Class XII 


Subjects: Maths, Biology

Percentage: 75% 

Secondary: Class X 

Year: 2003-2004

Percentage: 87.8%


Job profile: Software Engineer

Employer: Hexaware Technologies

DOJ: July 2012- present

Skills: Programming, SQL, Report Creation