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Work experience

May 2015Present



General Manager-Retail based out of Lagos.Nigeria.

  • Overall in charge of the Retail Tyre business with special emphasis on Yokohama tyres.
  • To ensure  increase in channels of distribution for Yokohama tyres across Nigeria-the Depth as well as Breadth amongst dealers.
  • To liaise with the Principals and ensure that   the right product mix is available for tyres in Nigeria.
  • Special Emphasis on enlistment of Corporates,Institutions and Commercial accounts.
  • To market and enlist Franchises for Retail Tyre Centers.
  • To ensure regular Promotions are held across the country in line with company norms.
  • To ensure Branding as per norms.
  • Pricing to be worked out based on market feedback and positioning.
  • Debtors Management  
Feb 2014Apr 2015



General Manager- based out of Accra, Ghana(till April' 15)

  • Overall responsibility to achieve Growth, Revenue &P&L Targets in the Tyre business
  • To ensure accurate Indenting, Budgetting as well as availability of Product Mix based on an accurate analysis of the potential of market.
  • Ensuring Costs are kept strictly under control Debtor Management key focus area.
  • Inventory Management and ensuring availabillity of Tyres across Ghana based on Seasonality as well as cyclical Demand patterns.
  • Market Mapping of Corporates, Institutions as well as Commercial Accounts to ensure wider spread.
  • To handle the entire Sourcing of Tyres and to coordinate with Logistics and Supply Chain to ensure timely delivery.
  • To Provide relevant MIS to management as well as Market information on the Ghana market and identify opportunities to increase business volumes.
  • To identify opportunities and diversify outside of Tyres-worked on a project to introduce Building Materials.
Jun 2011Jan 2014



General Manager based out of Mumbai, India

We are the leading Duty Free Operator in India with concessions across Airports and 6 Seaports across India.

  • Overall in charge of operations pertaining to Duty Free Stores at the airport locations comprising of 22 stores across the Arrival and Departure terminals of the locations.
  • Providing leadership and direction to the 150+ office and shop floor personnel at the locations which includes sales, logistics and IS personnel towards achieving targetted business growth of 35% YOY.
  • Liaisoning with Airport Authority and Customs officials and ensuring compliance to all statutory regulations as prescribed by relevant authorities at the various locations.
  • Ensuring achievement of Revenue and Financial Budgets at location level with each location an independent profit center. Monitoring of Margins and Costs. Average Bill Value, Spend per Passenger and Penetration levels monitored across locations to ensure achievement of corporate objective.
  • Directing and Driving Brand Promotions, fixing prices based on market dynamics, achieving corporate Margin and EBIDTA targets, and ensuring increased footfalls at our various locations.
  • Identification of Talent and Talent Management, Ensuring quality of Visual Merchandising and Communication and continously evaluating Duty Free Opportunities.
  • Identification and introduction of new product lines.
Jan 2005May 2011



Regional Manager based out of Abu Dhabi.

Working with distributors of renowned and leading brands of batteries, oils & tyres namely Yuasa, Caltex and Hankook.

  • In charge for complete operations of the branch(Abu Dhabi, Sharjah & rest of Northern Emirates) with sales and marketing of tyres, oil & batteries as the main business activity.
  • Developing plans in line with overall branch operations; ensuring that goals & objectives are met.
  • Providing leadership and direction to a team of Sales & Service Personnel towards yielding business growth of 25% on yearly basis with a minimum margin invest in sales.
  • Channel sales with focus oN increasing the comprehensiveness in terms of dealer/customer spread.
Aug 2003Dec 2004



Regional Manager

  • Oversaw the regional operations and projects of North India involving Delhi, Uttar Pradesh, Rajasthan, Madhya Pradesh and Punjab.
  • Spearheaded the company's provision of logistics support to major corporate across the country as well as the use of Vehicle Tracking Technology which aids corporates in reducing transportation and inventory costs through customization of Management Information Systems.
  • Generated new business through enlistment of new corporates, recruitment and training of personnel at zonal level and ascertained that deliverables were provided to corporate.
  • Some of the corporate who had taken the services includes Maruti Udyog Ltd., Bhushan Industries, Hindalco, GAIL, Nestle, Honda Siel, etc.
  • Controlled business relationships with key decision makers to ensure client retention.
Jul 2002Aug 2003


CEAT LTD(TYRE DIVN)-based at Kolkata
  • Performed as Profit Centre Head with responsibility of forecasting, coordinating, ensuring availability of right product mix, and managing transit times of tyres across regions.
  • Created and nurtured a well balanced, diverse, focused team through motivation, leadership and training in order to obtain business growth.
  • Encouraged the attainment of sales targets & collections as per company objectives while relying on staff strength comprising of 6 Regional Managers, 26 Field Personnel and 14 Commercial Staffs
  • Effectively handled accounting and commercial functions; managed promotional budgets.
Aug 2000Jun 2002


CEAT LTD-based at Kolkata for West Bengal 

Sales Manager((Tyre Division)

  • Responsible for the development and performance of sales activities of West Bengal with 2 regional Offices at Kolkata and Asansol.
  • Developed business plan and sales strategy as per various requirements of tyres to ensure that the company sales goals and profitability were maintained.
  • Coordinated with government /national and commercial accounts to maximize sales.
  • Supervised sales team and provided leadership towards achievement of maximum profitability and growth in line with company vision and targeted goals of 82% over the previous year.
May 1994Jul 2000


CEAT LTD-based at Ranchi,Jharkhand

Assistant District Manager

  • Performed effective dealer management as the main focus of activity whilst leading a team of 5C& F's, 6 Field Force and 4 Commercial Staffs.
  • Extended support to the Regional Manager in achieving sales targets and handling the challenge of increasing market share from a level of 18% to 28% and also field force development and training.
Oct 1988Apr 1994


Ceat Ltd-based at Rourkela,Lucknow & Bhubaneswar

Sales Officer/Territory Manager/ Senior Territory Manager- (Tyre Division) Promoted in job responsibilities on the basis of excellent work performance. Started as sales Trainee in Lucknow market then promoted as Territory Manager of Rourkela & Bhubaneswar. Effectively managed dealer & institutional sales and customer conversion work.


Apr 1994Mar 1997

Ex.Post Graduate Diploma in Management

Xavier Institute of Management-Bhubaneswar
May 1985Jun 1988


St. Xavier's College


Available on Request