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Summary

I work with individuals, SMEs, video producers, creators and Apps. I pride myself in helping businesses build their content strategy, drive SEO, and create and informational architecture that enables ROI-driven decision making.

The internet presents everyone with the opportunity to provide unique solutions to people all over the world. This is what drives me to continue to help startups and brands that seek to grow their presence online.

Portfolio

  • Digital Marketing Consultant for StoreZigo - A cloud-based POS system for 
  • Digital Marketing Assistant for Mr. Ranjan Pal
  • SEO Manager for 4Ever Gamers - A gamer's website providing tips, tricks, and hacks for various games
  • SEO Consultant and YouTube Manager for AKP News - A New Delhi based regional news channel
  • SEO and Social Media Consultant for  MediaaMantra - A Lucknow based regional news channel
  • Social Media Management for Project Self - A North Brunswick, NJ based Yoga Institute
  • Social Media Management for JBC Cycles -  A Tamilnadu and Kerala based Cycle store
  • Digital Marketing Consultant for ZoltEnergy.com - A Gurugram based Solar Power company
  • SEO Consultant for an adult website
  • Social Media Manager for 'Mottainai for Swachh Bharatcampaign
  • Digital Marketing Consultant for a travel blog.
  • Traffic Generation Consultant for Boardroom-chic.com
  • Online marketing for Traffline.com (currently Ridlr) and app
  • Online Marketing for US-based iPhone app Kidterview.
  • Affiliate Partner of Amazon and Google Business App services
  • YouTube and Facebook Advertising for regional Punjabi movie 'Kya Farak Padta Hai'
  • SEO services for Indian Magazine (indianmutinies.com)
  • Link-Building services for Hong-Kong based trading company (sjs-group.com)
  • Link-Building services for Goa-based Android News Blog (androcid.com)
  • Celebrity Management Service (Name can’t be disclosed)
  • Music Band Management Service and Promotional Activities

Work History

Mar 2015Present

Digital Marketing Consultant

www.utkarshsharma.com
  • Plan and execute all web, SEO/ASO and social media advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Identify trends and insights, and optimize spend and performance based on the insights
Feb 2016May 2016

Independent Consultant - Social Media Evaluator

Appen Butler Hill

I review web content, using a web application to support the measurement of search data relevance.

Jun 2014Mar 2015

SEO Analyst and Developer

Birds Eye Tech Private Limited, Mumbai
  • Perform keyword research in coordination with Company's business objectives to optimize existing content
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • App Store Optimization (Google Play) 
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. Videos, customer case studies, blog posts etc.)
  • Implement link building campaigns in coordination with firm goals
  • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
  • Research and administer social media tools in support of company's social media strategy
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance firm goals
  • Monitor and evaluate search results and search performance across the major search channels
  • Communication to team and management on project development, timelines, and results
  • Work closely with other team members to meet firm's goals
Aug 2013May 2014

Media and Marketing Manager

Technophile
  • Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the organization’s image and position within the marketplace and the general public.
  • Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.
  • Recruit, train, appraise, supervise, support, and guide qualified personnel
  • Ensure effective management within the marketing, communications and public relations function, with provision for succession.

Skills

Search Engine Optimization

On-page Optimization, Keyword Research, Link Building service, Content Writing, Enhances brand image through social presence, Guest Blogging, Measuring and Analyzing results, Local SEO, Penalty Removal

Social Media Marketing

manages social media campaigns; measures and analyzes campaign results; engages with industry influencers; creates and executes content strategies; drives engagement and leads

Content Writing

Keyword Research, Blogging, Content Modification, Plagiarism removal, Thin content removal

Video Designer

iMovie, Camtasia, Lumen5, Applied animation and graphic design to produce short film videos for social media pages.

 

Graphic Designing

Social Media Posts, Banner and Poster Design, Flyers, Web Design, Adobe Photoshop, Canva, 

Education

Jun 2009Jun 2013

Bachelor of Technology (Computer Science and Engineering)

Uttar Pradesh Technical University, Lucknow
  • GPA/Grade: 69%
  • Relevant Coursework: Online Marketing, Project Management, Algorithm Designing, Development, Operating Systems
  • Honors and Awards: Received award by the director of the college
  • Clubs: Marketing head for CS-IT society,
Jul 2006Jun 2008

Intermediate

Lucknow Public School, Lucknow
  • GPA/Grade: 80%
  • Relevant Coursework: Computer Science, Mathematics
  • Honors and Awards: Winner of Calligraphy Competition in International Youth Fest conducted by City Montessori School, Lucknow

Personal Details

Date of Birth                      :            27th December

Languages Known          :               English & Hindi

Nationality                         :             Indian

Declaration

I hereby declare that the information furnished above is true to the best of my knowledge.

Utkarsh Sharma