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COMMUNICATIONS & PROJECT MANAGEMENT EXPERTProject Management SpecialistFor the past five years I have run my own business executing freelance projects from start to finish for large Casino companies as well as small local businesses in the Las Vegas area.Knowledge of the Casino BusinessIn the four years I was at the Rio I was able to re-structure the down-sized in-house advertising agency and increase media efficiencies with a 45% budget cut.WORK EXPERIENCEHANDS ON PRODUCTIONS, Las Vegas, NV    2004 – PresentOwner/Project ManagementCreative and Project management.  * Projects have included website development, TV and radio production, copywriting, media planning and placement, entertainment management, marketing and advertising consultation. * Clients have included Harrah’s, The Rio, Earl Turner, The Scintas, CLS Limo, Alan Waxler GroupRIO ALL-SUITE HOTEL & CASINO, Las Vegas, NV    2001-2004Advertising ManagerResponsible for in-house agency management. Created all advertising for Entertainment, Food & Beverage, Promotions, and Hotel projects.* Cut media budget by 45% and increased efficiencies* Restructured down-sized in-house advertising agency* Managed a large variety of freelance talent* Developed strategies to increase revenues for property restaurants, resulting in the development of on-property “Food Channel.”* Launched six new shows, including development of all creative, collateral and mediaALIOTO CONSULTING, Milwaukee, WI    1999-2000Advertising & Marketing ConsultingFreelance marketing projects for a variety of small businesses and in collaboration with boutique graphic design firm.* Developed minority poster marketing campaign for Pabst Brewing Company* Served as Marketing Director for graphics design firmADAMS/ALIOTO INC., Milwaukee, WI    1997-1999PresidentMinority focused advertising agency* Launched full-service ad agency specializing in minority, retail, and entertainment accounts resulting in $3.5 million in sales in less than two years.* Responsible for sales, media direction and personnel.* Clients served included Miller Brewing Company, Harley-Davidson Motorcycles and the Wisconsin Department of Tourism.BLUE HORSE, INC., Milwaukee, WI    1995-1997Vice President/Account SupervisorFull service ad agency, about 60 employees. Merged my retail, entertainment, business to business agency with an old, established firm specializing in product and industrial accounts.* Responsible for formation and growth of consumer, retail and entertainment division, resulting in $4 million in sales.* Member of Executive Committee responsible for strategic account planning.ALIOTO & COMPANY, Milwaukee, WI    1981-1995PresidentAd agency specializing in retail, business-to-business, tourism, entertainment and consumer products.* Founded and managed $11 million agency with 23 employees.* Named one of the most successful “woman-owned businesses” in the State of Wisconsin for five straight years.* Designated one of the “top 25” advertising agencies based on sales by The Milwaukee Business Journal.* Restructured a 5 market media buying strategy for Wisconsin’s largest private retailer resulting in $1.3 million in annual media spend savings.* Launched marketing plan for international computer software company’s introduction to the U.S. market, resulting in 1200+ qualified leads and $6 million in gross sales their first year.* Implemented strategies that resulted in record-breaking attendance at Wisconsin’s largest family entertainment venue – The Wisconsin State Fair.* Clients served included, Apple Computer, EXE Technologies, American TV, Little Caesar’s Pizza, Michelin Tire Company, Sun Microsystems, Wisconsin Dept. of Tourism, WTMJ-TV, WKTI & WTMJ Radio stations and many more.PRIOR EXPERIENCEStarted my career at McCann Erickson as an Executive Assistant to the President. Worked in various agencies, radio stations and entertainment venues.EDUCATIONUniversity of Wisconsin, Milwaukee, Media School, Entrepreneurial Management Training, DISC Employee Management Certified