Work experience

Work experience
Mar 2009 - Present

Project manager in PR and marketing (internship/maternity replacement)


Developing and managing different marketing campaigns in collaboration with external campaign partners. Maternity replacement for eBays Nordic Brand and PR Manager. The work includes working closely with eBay's external PR-, advertising- and web agencies to develop and manage campaigns.

Main activities

  • Liaison with PR agency on branding opportunities and attaining monthly impressions goal.
  • Proactively identify and handle any external ad hoc communications opportunities/issues.
  • Writing and proofing of press releases and copy writing for newsletter and onsite campaigns.
  • Compile and communicate consumer insights into tactical campaigns.
  • Developing and handling campaign materials.
  • Project manage - collaborations --- campaigns
  • Tracking of brand reputation in online- and offline media.
  • Design and production of marketing material
  • Social Media marketing.

Key contributions

  • Introduced social media strategy including the launch of Tradera on Twitter.Tradera became recognized as one of the three best Swedish companies on Twitter.
  • Broke the record of most impressions ever during one single month
  • Developed on-site campaigns through implementing Social Media applications and other features.
  • Improved reporting and analysis of Tradera's internet marketing efforts in SEM.
  • Developed several successful consumer campaigns.
  • Received a Spot Award in 2009 for excellent performance
2008 - 2009

Public Relations Intern

Mahir PR

Worked on PR and digital marketing for companies in e-commerce, streaming online video, social media services, recording artists and FMCG: s. I managed a wide range of projects in several industries. Generated PR campaign ideas and collaboration proposals for clients, created pitch material and researched tracking and measurement tools and provided exhaustive market analyses to key clients.

Main activities

  • Developed PR and marketing campaigns
  • Analyzed market trends and business opportunities
  • Risk assessment and competitor analysis
  • Selling news stories to the press
  • Writing press releases.

Key contributions

  • Worked on project that won Mahir a contract with a multinational FMCG company
  • Wrote the entries to several PR awards including Sabre Awards and Spinn 08
  • Created new presentation structure and template to be used in all presentations
  • Organized and Project managed large customer event
2006 - 2007

Project Manager


My job was to organize and lead the exchange of all nurse call alarms in three Swedish cities. Due to excellence in job performance I soon held dual roles, often concurrently, including product testing, administration, event planning etc.

Key contributions:

  • Structured a new client database.
  • Conducted an assesments on the use of Tunstall products together with IP-telephony.
  • Created employee and customer training manuals.
  • Developed new method of data transition to new data system that saved months of work.


2008 - 2009

Marketing- and Communication Coordinator

IHM Business School

IHM Marketing & Communication Coordinator provides an overall study of and practical skills in communication, marketing, finance and production of communication material in printed and digital media. I have gained knowledge and skills along the entire process, from planning communication measures to production and implementation - all based on the organization's business goals, the stakeholders various perceptions and the available resources.

Related Coursework:

Marketing and Branding, Integrated Communications, Graphic Production and Printing, Presentation skills, Project management, Analysis and  Evaluation of marketing activities

2004 - 2005

International Management Programme

Reims Mangagement School

I studied MBA classes in international management and marketing. The International Management Programme offered a good immersion into the international and multicultural business environment with an international focus. All of the courses are taught by international professors from different partnership universities like NYU and the University of Texas.

Reims Management School emphasize on strategic analysis, adaptability and leadership skills.

Related Coursework: 

Cross cultural management, International Logistics and trade, Forecasting and analysis, Consumer and B2B Marketing,Telecommunications, financial derivates etc.

2001 - 2004

Bachelor in Restaurant Management

Umeå University

The Restaurant Management Program focuses on the specific challenges in the service industry. The program is unique as it comprises an interdisciplinary syllabus that gives insight into the service industry. 

Related Coursework: 

Consumer and B2B Marketing, Services Marketing, Leadership, Buyer Behavior, International Marketing, Promotions & Advertising Management, Branding, Market Research, Professional Selling & Sales Management, Marketing Management, Finance, Product development, Behavioral Science, Ethnology

Significant Research Paper, topic: The role for sponsorship in marketing for Swedish dairy producer, Arla.



Computer Skills

Microsoft Word, Excel, Photoshop, FindAgent, Adobe Acrobat, Illustrator, InDesign, Crystal Reports, SnagIt, Squarespace, + many others