Project manager in PR and marketing (internship/maternity replacement)
Developing and managing different marketing campaigns in collaboration with external campaign partners. Maternity replacement for eBays Nordic Brand and PR Manager. The work includes working closely with eBay's external PR-, advertising- and web agencies to develop and manage campaigns.
- Liaison with PR agency on branding opportunities and attaining monthly impressions goal.
- Proactively identify and handle any external ad hoc communications opportunities/issues.
- Writing and proofing of press releases and copy writing for newsletter and onsite campaigns.
- Compile and communicate consumer insights into tactical campaigns.
- Developing and handling campaign materials.
- Project manage - collaborations --- campaigns
- Tracking of brand reputation in online- and offline media.
- Design and production of marketing material
- Social Media marketing.
- Introduced social media strategy including the launch of Tradera on Twitter.Tradera became recognized as one of the three best Swedish companies on Twitter.
- Broke the record of most impressions ever during one single month
- Developed on-site campaigns through implementing Social Media applications and other features.
- Improved reporting and analysis of Tradera's internet marketing efforts in SEM.
- Developed several successful consumer campaigns.
- Received a Spot Award in 2009 for excellent performance