An adept marketer and communicator with considerable experience working with organisations to understand their information needs and with the skills and knowledge to propose, implement and support solutions for reaching key target audiences with relevant messages.

Work History

Work History

Aug 2014 - Aug 2015

Marketing, Research and Community Manager


ignitr, enabled fintech entrepreneurs and investors to test and launch innovative businesses within the financial services space with the development of prototypes and fully working businesses. Restructuring saw the organisation substantially downsize.

The role has seen me take on the following:

  • Developed, maintained and executed organisation's communication plan, marketing strategy and external message delivery including the development of a tone of voice and calendar of content.
  • Managed digital communications via the organisation's website, search and social presence with strong growth in both traffic and engagement levels across all channels.
  • Built up the organisation's Meetup presence into one of the leading communities within the fintech sector, expanding the organisation's to reach potential clients, partners and opinion makers.
  • Managed relationships with financial and technology press and key influencers and organisations within the finance and fintech space.
  • Produced research report into payments innovation for global custody bank.
Jul 2014 - Aug 2014

Challenge Manager

London Cycle Challenge, Challenge for Change

Challenge for Change uses behavioural change programmes aimed at encouraging the growth of cycling.

The role saw me supporting the workplace element of the London Cycle Challenge with the following:

  • Identifying and engaging with employers and cycle champions in London.
  • Research into how future programmes can be better tailored to the London region.
Jan 2014 - Aug 2014

Knowledge Manager

Delfi Associates

Delphi Associates was a startup business that was looking to use technology to promote responsible gambling. The organisation has subsequently pivoted due to the gambling industry no longer supporting the initiative.

The role saw me me take on the following:

  • Developed Delphi Associates website, social presence and digital collaboration infrastructure.
  • Research into consumer gambling and regulation.
Sep 2013 - Oct 2013

Sharepoint Uat Tester

Medical Defence Union

The Medical Defence Union(MDU) is the largest medical defence organisation in the UK with over 30, 000 members.

Contract role with the MDU working on the organisation's migration to SharePoint 2010, developing testing programme to ensure smooth delivery to a new platform within tight time frames.

May 2013 - Aug 2013

Insights Analyst

Institute of Practitioners in Advertising

Working with the IPA Insight Centre on a freelance basis supporting the organisation's 300+ agency membership.

The IPA's Insight Centre required ad hoc support during a period of increased demand. This saw me take on the following: Production of insights based presentations on a range of fields relating to different market categories, consumers and technologies drawing on a broad range of information resources and research.

Mar 2012 - Mar 2013

Digital Deployment Consultant, Ernst & Young

Institute of Practitioners in Advertising

Digital Deployment Consultant, Ernst & Young One year maternity cover as a Digital Deployer in the Europe Middle East, India and Africa team for Ernst & Young's Digital Deployment team with work on a broad range of client teams as well as taking on an active role in the deployment of EY's collaboration tools: Supported EY's collaboration toolset(SharePoint 2010, eRoom, Client Portal intranet) with a mixture of proactive support(presentations, proposals and recommendations), hands on delivery, reactive help and the provision of supporting guides. Project managed the development of a service line based eRoom template and the provision of supporting materials and training, improving the efficiency and quality of services delivered.

Dec 2001 - Mar 2012

Insights Manager


Wunderman is one of the largest digital marketing agencies in the UK and is part of the global Wunderman network working on a wide range of brands.

In my role as insights Manager, I was embedded with the Planning Department and was required to have a keen understanding of the marketing and digital sector, taking on the following roles:

  • Kept staff and clients abreast of changes within their sectors and aware of developments more generally within marketing, advertising and the digital sector through email based current awareness programme. This provided teams with usable intelligence that fostered client relationships and kept the agency ahead of other agencies looking to compete in the digital space.
  • Ensured information and research requests from Planning, Account Management and the Creative Department as well as Business Development were addressed. Requests covered a broad range of issues including market intelligence, consumer insights, developments in marketing and advertising. Requests were promptly and effectively answered with outputs ranging from sound bites through to substantial reports and presentations. The role allowed me to develop a keen understanding of the business and consumer landscape and how different media and technology can be used to shape it.
  • Supported Business Development in responding to new business RFIs and the development of marketing collateral, working with senior colleagues to ensure the delivery of appropriate responses as well as researching companies and key individuals.
  • Developed and managed a collection of information resources and tools to address the organisation's information needs and provided support to fellow employees in their use with supporting materials and training and induction sessions.
Jul 2001 - Dec 2001


BBC Online

Researcher, BBC New Media provided the digital infrastructure for the BBC's online operations. This was a contract position within their search team.

Involved the following roles:

  • Worked with content teams within the BBC to improve the content linked from the BBC search page and regularly re-assessed existing results to ensure that the best content was fielded.
  • Assisted in the development of guidelines to improve user experience.
  • Wrote and edited copy for BBC Online.
2000 - 2001



Ask Jeeves (now Ask.com) was at the time of my employment, one of the major players in the UK search market.

Permanent position with Ask Jeeves working with their consumer editorial team which came to an end when retrenchment in the internet sector saw large scale redundancies within the editorial team. The role Involved the following tasks:
• Development and management of content for Ask Jeeves’ property and society content
• Monetising of search traffic through identification of potential content partners.


May 2014 - Nov 2014

Squared Online Digital Marketing Course

Squared Online
1998 - 1999

Masters in Library and Information Studies

Victoria University of Wellington, New Zealand
1998 - 1999

Bachelor of Arts (Geography)

Victoria University of Wellington, New Zealand
1993 - 1997

Bachelor of Commerce and Administration (Public Policy)

Victoria University of Wellington, New Zealand



Experience and skills include the following: 

TGI; nVision; Mintel; Datamonitor; Key Note; IBISWorld; WARC; Forrester; Factiva; Ebiquity Advertising; Nielsen Ad Dynamix; Sysomos, Google Analytics; eRoom; Microsoft Office suite; SharePoint; WordPress, MailChimp; CoSchedule, Jira; Trello; SurveyMonkey; Squared Online Digital Marketing Course; PRINCE2.