Toby Coop works at the cutting edge of Innovation and virtual technologies. His background, training and professional experience have equipped him with a unique ability to trigger individual and organizational change.
As a Paratrooper, he has gained a keen insight into personal development and effective performance through working as a member of specialist teams in challenging and life-threatening conditions.
As a student and teacher of classical Martial Arts for over 30 years and as a long-term practitioner of Meditation, with an academic background in Eastern traditions (Honours Degree Minor in Eastern Religions), he draws on material focusing on personal transformation, creativity and organizational innovation.
As a qualified Social Worker (Masters Degree in Social Work and Honours Degree in Psychology), he has worked in some of the most challenging areas of professional care and protection.
As an experienced Business Professional, trained formally at Xerox in business leadership skills, coaching, mentoring and high performance teamwork, he has had 12 years sales, marketing, supply chain and management experience with leading US and UK high tech organizations and software houses, including Global and EMEA based roles.
Since 2001 he has worked as an Independent consultant and currently is the founder and Principal of Unfrozenmind consultancy and Digital Skin. which specialize in virtual worlds and organizational innovation. Digital Skin was born from work with unfrozenmind and is intended to represent a clear focus on 3D virtual worlds and immersive environments.
Toby Coop also taught at France's top business school HEC (at undergraduate and MBA level) and at the Sorbonne University, Paris, for two years (business studies module for Professional Masters Degree) . He is the author of 6 whitepapers on the logic of thinking, leadership skills, strategic innovation and 3D collaborative and Social Technologies.
Unfrozenmind has won awards for work with Shell in building virtual worlds for Gamechanger/innovation teams and for developing Virtual Leadership Training using multiplayer online games. Unfrozenmind has undertaken extensive research and run executive level workshops on applied Social Technologies and Serious Gaming for Computer Science Corporation and Philips Design.