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Work experience

Marketing Research Executive

Marketing Research Executive-Reliance Infocomm Ltd
Agra(UP). Reporting to Prepaid Head (3 years) Appointment of new Distributors, dealers and retailers in Agra Cluster. Direct monitoring Top 9 distributors & 12 DSR's of Agra Cluster. Looking after the payout settlement of Distributors and retailers payouts in cluster. Managing Handsets & RCV stocks and the distribution of the same at retail outlets. Appointment of distributors and retailers in small villages and highway towns during Phase-II Network expansion

Sales Team Manager

Allianz Life Insurance Company Ltd
Sales Team Manager-Bajaj-Agra Reporting to Cluster Head (10 Months) Job Responsibilities: Appointment of Insurance agents/consultants and there product training. Closing of insurance calls with Insurance agents and converting them into business. Implementation of strategies for creation of brand awareness and subsequently new business. Planning and coordinating the team activities and sales process. Developing planning tools for every individual team member for better business results. Identifying and solving task related problems & conflicting issues of each team member.

Executive-Reliance Communications Ltd.

Prepaid Product Marketing-Executive-Reliance Communications Ltd
UP(W)-Meerut Reporting to Prepaid Head (1 year) Job Responsibilities: Prepaid Revenue enhancement by achieving the Gross and Net adds targets as per AOP Launching of New prepaid products to boost acquisition and revenue. Monitoring ARPU and profitability of newly launched prepaid products and tracking there ER & CR. Identifying new segments for acquisitions and planning and implementation of strategy to penetrate the same. Increase prepaid acquisitions through Handset bundling and effective tariff structures Creating marketing plan for Open market handsets(OMH) and schemes to boost prepaid sales. Reducing Prepaid churn and implementation of CLM activities to Increase prepaid usage, retention by running segmented campaigns Launching new products and execution of marketing campaigns meet ARPU and REC net add targets Smooth and streamlined deployment of new product initiatives at all customer touch points and communication elements like product brief, product training to appropriate channel

Sr Executive-Tata Teleservices Ltd.

Product Marketing-. Sr Executive-Tata Teleservices
Ltd.-Mohali, Punjab (2yrs) Job Responsibilities: Prepaid U&R Prepaid Revenue enhancement by achieving the Gross and Net adds targets as per AOP Launching of segmented offers by preparing New customized Product to increase usage revenue, customer retention & increasing Leg-wise MOU's from existing subscribers. Monitoring ARPU & recharge pattern to understand the customer behavior for preparing Revenue Enhancement plans and reducing Zero usage customers. Tracing quality of acquisition(QOA) KPI's like To MOU, VLR presence, tracking customer recharging pattern. Coordination with CSD Team for product information and training modules CC Take decision on life cycle view of customer With Marketing Head & Prepay product manager Development of new market/product plans and its integration at IN end. Grace & churn control initiatives scheme for retaining customers from entering in grace or reducing Churn Perform Market/competitive research, Market share & Tariff analysis on month on month basis tracking the BTS utilization and provide the same to management with key-observations/analysis.

Assistant Manager

Comviva Technologies Ltd
Key Account Management-Assistant Manager-.-Gurgaon(Haryana). July' 09-June' 11(2yrs) Job Responsibilities: Account Handling: Aircel limited(USSD and MCA) & CRBT of International accounts Responsible for entire Business of Aircel Account. To interact with Operator Vas Managers in order to promote the contents/product through USSD, PCN, Cellinfo, OBD etc. Responsible to drive VAS revenue from IVR services, Subscription services-SMS, USSD, CRBT and MCA services by closely working with different VAS vendors and Operators. Team Leading and handling. Coordinate with Various Verticals-Product, Technical, RA & Content teams to make them understand the requirements to deliver the best. Maintaining the close relationship with Business Partners and Vendors like Hungama, Indiatimes, One97 etc. Deliver ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation. Proactively liase with various intra-department teams like Sales, pre-sales and other teams. Aligning the Operator's VAS team's subscriber & revenue targets with those of Our's. To coordinate with the respective PUs for launching of new products/features towards enabling higher revenues for all On-going projects. Preparation of Business review presentations on monthly basis with incorporating self views. Earlier looking after INTERNATIONAL CRBT customers/projects.

Manager-Spice Digital Ltd.

Spice Digital Ltd.-Noida Delhi NCR
Key Account Manager-Manager-. Reporting to Head Business-North Responsible for: Key account management, Product Management, Revenue Assurance, CSAT, Team Management, ATL, BTL Activities. Job Responsibilities: Responsible for entire North region Business of MTS Account. Responsible for revenues from music & voice based products like Juke Box, Radio Mirchi, Voice chat & Live Aarti. Responsible for revenue from IVR browsing & subscription services and promoting them through SMS and OBD. To interact with Operator Vas Managers and various Vas Vendors like Hungama & PPL in order to promote the contents/product through SMS, OBD etc Launching new products and services designing promotional activities through various modes like SMS OBD & ATL-BTL activities. Tracking of key KPI's like Gross, Churn, Net-adds, Active base and MOU's, timely collection of payments, managing escalations. Coordinating with the product and technical team for integration of new services/products and improvement of current call flow architecture. Playing pivotal role as bridge between client and company related to Revenue Enhancement for both parties. Travel and meet the Circle Vas managers and partners in various circles on a regular basis. Address client concerns and ensure the resolution of issues within timeline with follow-ups when appropriate. End to end billing, Reconciliation, Revenue forecasting and Revenue collection. Techno commercial interactions with customer.

Deputy Manager, Product Marketing

Product Marketing-Tata Teleservices Ltd
Deputy Manager,.-New Delhi Reporting to VAS CLM Head & Marketing Head



St. John's College


MBA-Sikkim Manipal University