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Hands on Experience working with Oracle Marketing Cloud / Oracle Responsys. Initial Account Setup, Domain Delegation, Data Setup, Engagement programs, Building Dynamic Campaigns, Connect Jobs & Reporting using Interactive Dashboards & Google Data Studio.  

Moreover understand the Modern Marketing orchestration, Acquisition of customers & re-engagements.

Seasoned Developer in building rich and interactive dashboards for analytics, reporting predictive analysis using Google Data Studio & Tableau. Comprehensive understanding of database & roles. Data Mapping & relation. 

Articulate and analytical Full Stack Developer with more than Six Years of experience in Web Development & Software Development using PHP, JAVA, and building Android & iOS apps using Hybrid Technology.

Has developed large traffic & extensive web based software / E-Commerce websites, MYSQL, Redis (NoSQL), Magento, Joomla, WordPress, Prestashop, Codeignitor, Laravel.

Deep knowledge of Digital Media (Social Media, Business Listings, Search Engine Optimization), On Site & Offsite SEO, blogs, back-links etc.

Work History - 6+ Years Experience

May 2018Present

Email Marketing / Oracle Responsys Developer


At ME Digital Group my role is totally dedicated to Email & Push Marketing using Oracle Marketing Cloud. Cobone & ExpatWoman are two major client base for ME Digital where we handle the customer in different way. Cobone's marketing is done aggressively while Expatwoman are informative customers. 

At Me Digital Group Reporting is the key factor to monitor the revenue & prediction of goals ahead, which is handled through interactive Dashboards & other 3rd party Systems.

My daily responsibilities are below:

1- Managing Oracle Responsys for, from top to bottom

2- Developing Dynamic Campaigns to target the audience by Email & Push Notifications.

3-Developing Programs, re-targeting converting business logic into whole orchestration

4- Managing PHP API, connect Jobs to update the data into the Oracle Responsys

5- Marketing Reports using Interactive Dashboards, Google Data Studio & Tableau

6- Strong knowledge of RPL (Responsys Personalized Language) to build the campaigns Dynamic & to optimize the campaigns accordingly.


April 2016April 2018

Web Developer

SWAT Research Field Force

1- Manage Eye Tracking Research Studies using Tobii Technologies.

2- Email Marketing - using Mailchimp & Fluid Survey to get the survey response & re-engagement programs to get the response.

3- Reporting & Data Management (Creating Visualized Quantitative reports)

4- Survey Scripting & UI Customization's (Survey Gizmo, Survey Monkey)

5- Building Quantitative study Tools (using latest technologies AngularJS, Laravel, GeoLocation, PHP, Ionic Framework, GIT, Composer)

6- Mobile Application Development - to enrich the Quantitative study via Handheld devices

7- To work on OpenSource Applications (Limesurvey, ShopMetrics) to host in house Portals to conduct customized Study

8- Building Custom Newsletters for Dedicated clients using HTML & CSS.

Feb 2012Feb 2016

Web / PHP Developer

7ctech Inc

1- Client Communications, Requirements Elicitation, Support & Training with respect to Software / Website Developed.

2- Managing PHP Team with Technical Issues (Setting up Severs, Migrating Data from one Server to Other, Payment Gateway Setup, 3rd Party APIs, Malware & Virus Removal, Migrating Websites)

3- Quality Assurance of the Project (Testing Websites, Cross Browser Issues, UI & Development of the Website)

4- Project Development Issues (Debugging, adapting new technologies, team issues)

5- Building Newsletters, Email Marketing using Mailchimp & Managing Search Engine Optimizations of the website (On Site & Offsite SEO)

6- Development Team Training with new Technologies (example new frameworks, libraries, software versions, UI / UX) & resolving issues with in the Development Team.

7- Reporting to CEO, meeting, Marketing Strategies & working on Visionary Goals of the Organization

Overall my role was to be tackle technical aspects with the project & work on complex interfaces even if required to code, I deliver in the organization bearing with strong communication skills & adaptability.

Jan 2011March 2011

Junior Web Developer

7ctech Inc.
  • Building UI from Photoshop in XTHML / CSS
  • Make changes into Existing website using PHP
  • Developing Custom Admin Panels for Customer to manage Content on Websites

Education - 18 years


Masters in Software Engineering

Bahria University Karachi Pakistan
  • Project Management SEN-625 (3+0)
  • Advanced Requirement Engineering SEN-558 (3+0)
  • Advanced Software System Architecture SEN-522 (3+0)
  • Software Testing and Quality Assurance SEN-547 (3+0)
  • Formal Methods and Specifications SEN-723 (3+0)
  • Distributed Databases CSC-753 (3+0)
  • Advanced Usability Engineering SEN-756 (3+0)

Bachelors in Computer Science

Federal Urdu University Karachi Pakistan

Completed Four Years of Bachelors in Computer Science with Majors in Programming, Networking & Databases.


High School

Saint Judes High School

Schooling laid my career in Information Technology as my majors was Computer Science.

Mobile Apps

Published Research

October 2012October 2012

Towards the Development of Web-based Ontology Development and Editing (WODE) Tool

International Science Congress Association

Web-based Ontology Development and Editing (WODE) Tool was created which then published in International Science Congress Association. First Web based online Tool was created that can import different formats of Ontology Schema and merge them to show as one ontology. RDF, OBO etc

Created withVisualCV