Email Marketing / Oracle Responsys Developer
ME DIGITAL GROUP
At ME Digital Group my role is totally dedicated to Email & Push Marketing using Oracle Marketing Cloud. Cobone & ExpatWoman are two major client base for ME Digital where we handle the customer in different way. Cobone's marketing is done aggressively while Expatwoman are informative customers.
At Me Digital Group Reporting is the key factor to monitor the revenue & prediction of goals ahead, which is handled through interactive Dashboards & other 3rd party Systems.
My daily responsibilities are below:
1- Managing Oracle Responsys for Cobone.com, ExpatWoman.com from top to bottom
2- Developing Dynamic Campaigns to target the audience by Email & Push Notifications.
3-Developing Programs, re-targeting converting business logic into whole orchestration
4- Managing PHP API, connect Jobs to update the data into the Oracle Responsys
5- Marketing Reports using Interactive Dashboards, Google Data Studio & Tableau
6- Strong knowledge of RPL (Responsys Personalized Language) to build the campaigns Dynamic & to optimize the campaigns accordingly.