Camilla Gentili

Camilla Gentili

Camilla Gentili

  • Genova Italy

highly creative with the ability to drive brands forward through innovative visual schemes and concepts. possessing a proven ability to make a strong impact with visual merchandising and have a flair for redesigning in-store layouts to drive sales forward. have strong product knowledge and currently working as part of a close knit team to ensure that best & worst sellers are monitored. continuously implementing visual guidelines to make sure that visual standards are maintained at all times. looking for a suitable visual merchandiser position as the next step in an already successfully career. 

Work experience
Work experience
Sep 2014 - Present
Visual Merchandiser ( Fashion Retail Store)
Salvatore Ferragamo

•Responsible for  Designed the visual presentation of all Ferragamo retail stores and special events in London.
• Coordinating store display in line with brand guidelines and strategy.
• Delivering weekly floor moves, window installations and mannequin styling. 
•Translating catalogues & promotions into real designs on the showroom floor. 
• Reporting on mark down strategies, current performance and market trends.
•Working with Buyers/Sales team  on sell out information; utilizing VM techniques to maximize profit and customer and staff experience on a regular basis.

Apr 2014 - Sep 2014
E- Commerce Visual Merchandising
 SMITH- PETERSEN ,Milan, Italy

International PR officer and communication,establish personal and professional relations with designers and the press at an international level.
PR consulting to companies of the calibre of Valentino, Emilio Pucci, Ermenegildo Zegna, Gianfranco Ferré, Tom Ford, Bottega Veneta, Costume National, Fay, Tod’s, Alessandro Dell'Acqua, Michael Kors and Malo.
•Maintaining the website, ensuring all our brand products are accurately represented, stylishly promoted and smartly promoted to drive sell through conversion.
•Manage the onsite user journey to support key designers, trends marketing promotions and content across multiple platforms
•Own and manage the planning process for the website to promote relevant products by working with the buying, marketing & editorial departments to schedule uploads and promotion of stock.
•Oversee representation of products, visibility and navigation on the website.
•Own and develop the visual merchandising strategy online including product selection & messaging
•Identify opportunities to drive sales and own and develop up-selling & cross-selling sales tools.

Apr 2013 - Nov 2013
Wholesale Show-room Visual Merchandising 
MAXMARA FashionGroup Milan,Italy 

• Coordinating and booking appointments with international buyer  throughout  MaxMara company , Italian market. 
•In charge of monitoring and organizing Sales Campaigns through the appointments schedule, budget sheets preparation, sales and orders coordination, sell out analysis and direct selling for international market. 
• Responsible for theVisual Merchandiser and activities ,rotation in  the  MaxMara stores among Italy. 
Sell-through analysis, visits in-store, labelling and pricing VM showroom look books, creating and preparing sketch sheets by merchandising windows for department stores orders.
•Assist designer with fashion shoots and styling for news season catalogues. 
•Assisted in the organization and management of the 2013 SS fashion show in Milan. 
•Assisted in the organization of National events, dealing with venues and decorations, recruited models. 

 Fashion Marketing/Business Finance Management (Master Certificate )
Parson University, New York, USA Master Certificate 

Product development
Business management 
Fashion marketing 
Retail market analysis
Analysis Strategies Market 

Sep 2011 - Jan 2012
Fashion Management (Master Certificate) 
 European School of Economic, London UK 

Fashion Buyer
Fashion Marketing
Fashion Business
Fashion Trend Forcasting

Aug 2010 - Jun 2011
 Fashion Certificates 
University of the Arts, Central Saint Martins ,London

Fashion Business
Fashion Business Magazine,
Fashion Marketing,
 Fashion Design and Marketing. 
Fashion Design
 Visual Merchandising,
Visual Merchandising Interior
Fashion Design and Marketing. 

Sep 2005 - Jul 2010
 Psychology BSc Certification,
Duchessa di Galliera,Genova, Italy

Duchessa di Galliera,Genova, Italy

Text Section

 Computer Skills
 ECDL, including PowerPoint; intermediate understanding of Photoshop, Microsoft Windows, WordPerfect, Lotus 1-2-3, Microsoft Visual