Ujjwal Raijada

Modules Included ( Hons.) :

Financial Accounting                                                              Corporate Accounting

Direct and Indirect Taxation                                                  Financial Management

Cost and MAnagement Accounting                                      Auditing

Indian Finalcial System and                                                  Financial Statement Analysis

Financial Market Operations             

Modules included:

 Marketing Research                                                    Consumer Behaviour

 Markeying Communication                                         Marketing Strategy

 International Marketing                                                Relationship and Direct Marketing

 Service Management                                                   Internet Markwting

 International Distribution Strategy                              Multi-DisiplinaryMarketing Project

It was a great experience at Leeds. It was first time I was introduced to multi cultural and multi linguistic environment where learning became more practical and fun as we shared our experiences and knowledge.

The course was very well designed and equipped with different modules and practical classes.  There were internationally acknowledged professors to deliver their expert knowledge and to make us competitive enough to lead.  The course was divided into 3 semesters. In the first semester we were introduced to the term ‘MARKETING’ and other general topics related to marketing to make our base strong. Second semester was designed to provide advance knowledge about marketing. This included use of technology and information to maximise sale, retain customers and decrease cost of marketing. Introduction of two live projects in the course, Kitchen Collections and T-mobile, made it more practical and gave us the opportunity to use the knowledge gained to optimum level. These live projects were done in group. People from different countries had different approach to a problem which brought clashes in ideas. Since the ideas were based on intense research work done by every individual in the group, it was quite easy to mix them and make something more challenging. Semester 3 was the final step towards the degree. Dissertation, it was not easy as it sound. I chose live project and not dissertation. It was just because of one reason that I wanted to experience what I have learnt and to apply my knowledge in the practical world.

Brief about the company:

Electrical Elements Co. is based in Kolkata, India. It is a showroom dealing in electrical industrial products. It is respected dealer of KBL & L&T and other few companies. It competes on the basis of genuineness, price and service.

Description of my experience:

Working here has been a wonderful experience. It gave me an opportunity to use the skills that I learned from the University of Leeds and under the guidance of my seniors I was able to use them efficiently.

Making strategies with the change in market environment and maintaining relationship with the customers is something which I enjoyed the most. Different customers with different needs were hard to please but tried my best to satisfy them. Pushing the product was never my strategy, but to give the right solution. Customer satisfaction has always been my priority and selling service has always been my aim.

Working in a team made the target easy to achieve.

My work included:

- Strategize the marketing plan

- Maintaining healthy relationship with the customers

- Managing sales and making quotations

- Follow-up with the clients

- Stock taking, placing order and maintaining stock

Brief about the company:

L&T Switchgear, which forms part of the Electrical & Electronic business, is India’s largest manufacturer of low voltage switchgears, with the scale, sophistication and the range to meet global benchmarks. With over four decades of experience in this field, the Company today enjoys the leadership position in the Indian market with growing presence in international markets.

Description of my experience:

Working in a MNC is a dream of every job seeker. With lot of hard work I managed to get an project from the company. It was a wonderful experience working there. Seniors were very cooperative. Their expert advices and guidance helped me with the project. I also got an opportunity to be a part of their customer relationship program.

As part of my project I got to meet customers of L&T Switchgear and took their interview. It was my first expedition as a marketeer. My sole purpose of this project was to get the most out of those 3 months. With high spirit and enthusiasm I devoted my full time to understand customers, their needs and how does company interact with their customers. Seniors were generous enough to take time from their busy schedule and impart me knowledge about their working pattern.

My work included:

- Conducting secondary and primary research

- Present report to the company

- Make necessary recommendations

Topic:

Factors binding company and its customers in long term relationship.

Brief about the company:

Marks & Spencer is one of the UK's leading chain store. It is 125 years old brand. It has over 600 stores throughout UK. It sells clothing, food and homeware. It competes on the basis of quality and service.

Description of my experience:

Being in UK, I always had fantasy of working in big stores to know how they function. Managing such stores looks very simple form outside, but, to make it look simple lot of planning is done and lot of efforts are put in by people employed there. I was fortunate enough to get hired by one of the biggest brand in UK, 'MARKS AND SPENCER'. I was given an opportunity to work as a customer assistant at one of the stores in Leeds. As I was studying International Marketing Management, my favorite subjects were 'Consumer Behaviour' and 'Relationship and Direct Marketing', this job gave me an opportunity to experience what I was being taught in class.

It was amazing to see how organised everything was there. Job was pre-assigned and everybody was given different tasks on different days. I had an opportunity to work in their stores, on tills and on floor. It always felt good when I helped customers and was appreciated for it, when colleague choose among many others for help and when I was asked whether I could do extra time. It was fun working out there and it helped me to understand British culture.

My work included:

-- Helping customers with their shopping

-- Handling the till

-- Solving customer's problems and queries

-- Managing stock on display