Download PDF

Summary

I work as the Marketing Manager at Arabam.com, Turkey's largest online car buying and selling platform.

Working as decisive Marketing Manager who drives company growth through creative and innovative marketing strategies.

Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns both B2B and B2C segments.

Expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing, including SEO, SEM and social media marketing. Accomplished in all aspects of campaign development, including copywriting and editing, email and production.

Experienced in sales, marketing and account management. Knowledgeable about e-commerce and creative digital design. 

Product Manager expertise optimising product to achieve the business goals while maximising ROI.

Managing content creation, curation, editorial calendars, marketing automation processes, reporting and overall marketing performance.

Work History

Agust 2016Present

Marketing Manager

Arabam.com

As marketing manager, I manage teams responsible for event management, email marketing, content marketing, analytics, SEO and category tree management. Reporting to directly CEO.

  • Develop marketing campaign strategies and tactics, Offline Marketing aimed at increasing brand awareness, generating leads, converting sales, and/or fostering customer loyalty
  • Collaborates with product management and sales team to implement the marketing plan for new product roll outs, including messaging, collateral, and communications
  • Support tradeshow identification, planning, marketing programs, and attendance
  • Planning advertising campaigns, including TV ads, commercials, ads for radio, pay-per-click, banner, and other Internet ads. Measure ad effectiveness and optimize if needed.
  • Leading content marketing; executing content marketing strategies for  lead generation
  • B2C and B2B Email marketing
  • Experience capturing and delivering marketing performance measurement/KPIs and lead tracking reports
  • Social strategy and publishing execution
  • Execute marketing campaigns via online communication channels, including email, website/SEO, blog, social media, etc.
  • Track, report, and analyze campaign performance
  • Mines Google Analytics for  customer insights.
  • Collaborate with sales and marketing counterparts to drive revenue through strategic market planning and execution
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Devising strategies to drive online traffic to the company website, mobile site and apps.
  • Marketing Budget Management

About Arabam.com:

Founded in 2000, Arabam.com is the meeting point of millions of internet users who want to buy and sell second hand and zero km vehicles with over 100 thousand cars, commercial vehicles, off-road vehicles and motorcycle advertisements. It is the leading Internet venture in Turkey for vehicle classifieds.

Dec 2008Agust 2016

Marketing Manager

Kariyer.Net

Working as a Marketing Manager leading individual segment management team, corparate management team and content marketing team. 

  • Leading content marketing team; executing content marketing strategies for b2b lead generation
  • B2B Lead capture and scoring
  • B2B Lead nurture campaigns
  • B2C and B2B Email marketing
  • Experience capturing and delivering marketing performance measurement/KPIs and lead tracking reports
  • Social strategy and publishing execution
  • Experience managing multiple timelines, contributors, stakeholders, marketing partners and editorial calendars
  • Develop and execute customer engagement strategies.
  • Execute marketing campaigns via online communication channels, including email, website/SEO, blog, social media, etc.
  • Work with cross functional teams to define product positioning and supporting materials.
  • Track, report, and analyze campaign performance
  • Mines Google Analytics for  customer insights.
  • Work with operational team to ensure a high level of customer experience for all programs.
  • Segment the market including effective product positioning, storytelling, bundling and pricing
  • Evaluating customer research, market conditions and competitor data.
  • Review and translate insightful, comprehensive market research to understand the needs of the market and turn them into product requirements
  • Collaborate with sales and marketing counterparts to drive revenue through strategic market planning and execution
  • Facilitate change with the call center processes, procedures and systems for continuous improvement.
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Devising strategies to drive online traffic to the company website, mobile site and apps.
  • Managing the redesign of the  website and mobile site and the mobile apps.

May 2007Dec 2008

Customer Management Specialist

Kariyer.net


Creating projects and setting new campaigns for B2B segment (for the jobseekers)  in Kariyer.net database.

Preparing and following up direct mailing to reach the target market and touch the candidates. Worked in datawarehouse project with IT and still working on to develop the reports. Working for improving customer loyalty.

Working with 3rd party companies to make campaigns for the jobseekers. Preparation of campaing visual, text preparation, approval process, the integrationto the site, the campaign launch, follow up the campaign to submit reports, evaluation process.

To make monthly sector analysis; for the press.

About Kariyer.net:

Kariyer.net is the first and the largest online recruitment web site in Turkey.

It was established in 1999, marking the emergence of online recruitment sector in the country. In the following years, several other online recruitment sites were added to the market, but holding the advantage of being the pioneer and dynamically adjusting to the demands of the market, Kariyer.net has been the leader of the sector for the last 17 years.

Today, Kariyer.net has 13 regional offices all around Turkey and communicates a widely known customer-oriented brand that is closely associated with modern human resources management applications.

Sep 2000May 2007

Senior Customer Representative

Global Bilgi A.Ş


I Worked as Senior Customer Representative for First Class services of Tcell, which provides mobile services for the first class customers.

About Global-Bilgi:

Global-Bilgi began as a call centre in October 1999 towards their cooperation with Turkcell, today, the company continue its voyage as Turkey’s leader "Customer Relations Management Centre"  services to Turkey’s leading brands especially in telecommunication and media.

Education

Skills

Customer Management

Customer Loyalty, Customer Services scripts

Customer Analytics

Google Analytics

SEO
Digital marketing

Google Adwords, Social Marketing, Lead management, e-commerce

Email Marketing

Emarsys, NCR, email campaign scenario settings, nurture campaigns

Content Marketing

content marketing strategies for b2b lead generation

Presantation Skills

over 200 university presentations

Certifications

Sep 2014Sep 2014

Pazarlama Uygulamaları Eğitimi ve Marka Eğitimi Mikro MBA

İstanbul Business School 

Evren Aksoy

Jul 2013Jul 2013

Pozitif Değişim - Koç gibi Lider

Submarine - Enis Arslan
Sep 2012Sep 2012

Online pazarlama ve internet reklamcılığı

Kültür üniversitesi
Oct 2010Oct 2010

Google Advertising Professional Advanced

Bilge Adam

Google AdWords İnternet Reklamcılığı

References

Zeynep Oran Çakıroğlu

ilab holding 

Executive in Residence

zcakiroglu@ilab.com.tr

Anıl Tanrıverdi

Turkcell E-store Manager

Anil.Tanriverdi@turkcell.com.tr