As marketing manager, I manage teams responsible for event management, email marketing, content marketing, analytics, SEO and category tree management. Reporting to directly CEO.
- Develop marketing campaign strategies and tactics, Offline Marketing aimed at increasing brand awareness, generating leads, converting sales, and/or fostering customer loyalty
- Collaborates with product management and sales team to implement the marketing plan for new product roll outs, including messaging, collateral, and communications
- Support tradeshow identification, planning, marketing programs, and attendance
- Planning advertising campaigns, including TV ads, commercials, ads for radio, pay-per-click, banner, and other Internet ads. Measure ad effectiveness and optimize if needed.
- Leading content marketing; executing content marketing strategies for lead generation
- B2C and B2B Email marketing
- Experience capturing and delivering marketing performance measurement/KPIs and lead tracking reports
- Social strategy and publishing execution
- Execute marketing campaigns via online communication channels, including email, website/SEO, blog, social media, etc.
- Track, report, and analyze campaign performance
- Mines Google Analytics for customer insights.
- Collaborate with sales and marketing counterparts to drive revenue through strategic market planning and execution
- Collaborate with internal teams to create landing pages and optimize user experience
- Devising strategies to drive online traffic to the company website, mobile site and apps.
- Marketing Budget Management
Founded in 2000, Arabam.com is the meeting point of millions of internet users who want to buy and sell second hand and zero km vehicles with over 100 thousand cars, commercial vehicles, off-road vehicles and motorcycle advertisements. It is the leading Internet venture in Turkey for vehicle classifieds.