o Created SEO strategy utilizing a combination of short & long-tailed keywords targeted specifically for GenYJourney.com through the use of Google Keyword Tracker and Google Insights. o Improved GenYJourney.com’s website format by adding keyword-rich article descriptions to the front page of the website prompting increase in search engine traffic to website. o Developed and manage website content strategy that incorporates seven (7) weekly contributors and ten (10) items of content each week satisfying the frequency aspect of search engine algorithms. o Stabilized website traffic by diversifying in-bound traffic through three (3) main channels: Search engine, social media and direct traffic (36% Search engine | 34% Social Media Referrals | 29% Direct Traffic | 1% Other) o Created successful interactive marketing campaign leading to the launch of GenYBookClub.com – an online community to engage readers with books, authors and publishers. Activities included web-site development, social media strategy, SEO and relationship building with publishers and authors.
What they are saying about Tyler's experience with GenYJourney:
Jason Velliquette, Account Manager at Minds On Marketing:
“I’m proud to call Tyler a colleague, a friend, and an inspiration. He may be younger than I, but I can sincerely say that I look up to him with great admiration. Our first interaction came about as I turned to www.GenYJourney.com as a resource on personal branding and professional development. The tips and techniques that Tyler has since shared through his blog (and in person) have shaped my life’s path, both professional and personally. I wouldn’t be where I am today if it wasn’t for his guidance. Tyler’s abilities as an interactive marketer and online community builder are not easily matched, and he has my highest endorsement as an unparalleled asset to any marketing team.”
Nate Riggs, Owner at Social Business Strategies:
“My path collided with Tyler Durbin during the summer of 2009, right when the social media craze was gaining steam in Columbus. There was this blog called GenYJourney that pulled together groups of Millennials and gave them a platform to tell their stories and share their ideas. He [Tyler] also has one of the most challenging jobs that you could throw at a social business professional - editing and administering a massive collaborative blog with dozens of contributors. Tyler does this all on the side, working in various business development and marketing roles while driving his vision forward.