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Hands-on marketing communications and PR professional with 20 years of Silicon Valley. Extensive experience building effective PR and marcom programs for enterprise data communications companies, software companies, telecommunications companies, semiconductor, EDA, embedded systems and B2B companies. Also develop effective marketing communicaitons programs for a wide variety of web-based business, professional service firms, financial institutions, research firms, and others. Skills include:

- Analyst and press relations

- Promoting web presence through media outreach and SEO

- Web content development and online brand awareness

- Direct marketing and sales support programs

- Social media support

- Crisis Communications

- Writing support services, including web content, collateral, user manuals, white papers, etc.

I develop and implement highly effective communications programs and campaigns that deliver on sales and marketing objectives to penetrate new markets, promote brand dominance, and generate sales leads.

Work experience

Aug 2006Present


Woolf Media & Marketing

Develop and manage marketing communications programs for clients across a range of industries, including network hardware, software, B2B technology, financial services, and market research. Clients include Allison & Partners, Crescendo Networks, ELC Technologies, FileWorks, Gumas Advertising, Kiyon, Linear Corporation, MarketLive, Market Rates Insight, NETSHARE, nomee, Selectica, and Vidoop. Programs are designed to deliver sustainable communications strategies that promote brand awareness and drive sales.

  • Assumed North American PR responsibilities for FaceTime Communications after the client decided to terminate Edelman Worldwide. In the first 30 days facilitated a complex product launch with 15 editor and analyst briefings, as well as two byline placements and a case study placement.
  • Provided web content, marketing material, direct marketing, and PR support for the successful launch of MyRI, the first web portal providing on-demand research for the banking industry for Market Rates Insight, including the launch of a self-service subscription model.
  • Developed and implemented an intensive three-week campaign to launch nomee, a new social media software application, As a result of the media/web outreach blitz campaign, nomee increased the number of new users by 10,000 in a 72-hour period.
  • Introduced ELC Technologies, the world’s largest Ruby on Rails developer, to the European market, paving the way for a new European headquarters and a strategic partnership with Amazon Simple Storage Service (S3). Today, European clients make up the majority of ELC’s revenue.
  • Initiated Web 2.0 and blogging strategy to build brand awareness for NETSHARE, an executive career management web portal, which has become the focal point for NETSHARE’s ongoing social media and direct marketing campaign.
Mar 2003Aug 2006

Director, Technology Practice

Managed technology and professional service practice areas for new public relations firm with specialized services in technology, hospitality and travel, professional services, and cause marketing. Responsibilities included new business development, creating new service programs, maintaining P&L responsibility, and managing account teams.

  • Developed and managed marketing communications and media & analyst relations programs for diverse set of clients, including Amphus Corporation, Citadon, Deloitte & Touche Security Services Group, Jump Associates, Mobile Action, Saratoga Systems, Ubiquity Software, Visto Corporation, and others.
  • Launched professional services practice area supporting a variety of clients, including Skoll Foundation (non-profit), Sitzmann Morris & Lavis (financial advisors), Savvian (venture capital), Pillsbury & Levinson (law firm) and the Alliance of Chief Executives (professional development).
  • Played a key role in launch of new marketing communications program to supplement public relations service offering. Also initiated Internet media program, including blogging strategy and search-engine optimization.
  • Headed the Sales and Marketing team responsible for building the Allison & Partners brand.
  • Assisted in redesigning firm’s marketing materials, including web site, sales collateral, new electronic newsletter, and establishing a rate card for services to supplement hourly billing rates.
  • In new business development role added $500,000 in first year with the firm.
Jan 2002Jan 2003

Director, Marketing Communications

Strategically planned, developed, managed, and executed lead generation, advertising, and media campaigns for this Internet performance management company recognized as the world leader in Internet performance benchmarking.Managed a $2M budget.Led and managed a team of four.

  • Developed and launched a lead generation program encompassing direct mail, e-mail outreach, web marketing, and other programs, which added 2,000 qualified leads to the sales process in the first six months.
  • Initiated and directed the redesign of Keynote’s corporate website, upgrading it to an enterprise class site with dramatically improved usability, stronger branding, and optimal sales and marketing capability.
  • Drove the strategic planning, coordination, promotion, and on-site management of the Global Internet Performance Conference (GIPC), a biannual user and partner conference hosted in New York and San Francisco.Designed and executed online, direct mail, print, and telemarketing campaigns that resulted in the recruitment of 350+ eBusiness professionals.
  • Developed a series of promotional briefings and online seminars to drive demand creation among existing customers and partners and lead generation among targeted vertical groups.
  • Managed corporate identity, including all collateral and direct marketing and mailing materials.
Sep 2000Oct 2001

Director, Marketing and Public Relations

Recruited by this enterprise supply-chain management software corporation to support a turnaround and to reposition the company as an e-procurement solutions provider for Fortune 500 manufacturers. Led and directed a team of six.

  • Implemented strategy to convert and champion the new Moai brand from a NetMarketMaker serving companies to an enterprise supply-chain solution provider for manufacturers opening a new market.
  • Managed global analyst and public relations programs (editorial ideas, press releases and articles, media tours, executive coaching) to present new brand to the worldwide market and reinforce sales.
  • Created partner marketing program, including working with key VAR and technology partners such as Accenture to identify and develop joint marketing opportunities among Global 2000 customers.Initiative enabled Moai to gain market share in both the corporate and NetMarketMaker sectors and ultimately increased revenue by 25 percent in three months.
  • Directed and managed global marketing and lead generation program to target the strategic sourcing.Program elements included direct mail, Internet marketing, web content, market research, trade shows, and advertising.
  • Created customer relations program to develop customer success stories and sales references.
Oct 1999May 2000

Director, Public Relations

Recruited to manage media and investor relations critical to an Initial Public Offering (IPO) for this e-business integration software company.Oversaw North American programs from a California satellite office, including managing a staff in Toronto and PR resources in Atlanta, New York, and Denver.

  • Managed ongoing public relations campaigns including corporate positioning and messaging, management media training, press releases, customer case studies, speaking calendar, and other PR initiatives.
  • Managed investor relations and PR for IPO, ensuring media activities complied with SEC regulations.
  • Developed international media program, working with the European executive team to develop a scalable PR program promoting Delano to local media in foreign markets.
  • Laid the foundation for an effective media and analyst relations program that would allow the company to bring the program in-house post IPO.
  • Created and edited corporate newsletter for partners and customers.
Mar 1999Nov 1999

Group Director

Upstart Communications

Maintained P&L responsibility, managed account team, and drove business development for this high-technology public relations agency.

  • Managed more than $1 million in annual billings.
  • Developed, executed, and managed PR strategy for a variety of clients in different technology sectors, including Agile Software, Cirrus Logic, InLine Software, ReachCast Corporation, and WhiteLight Systems.
  • Created new business models based on vertical business media outreach and Internet media placement.
  • Actively involved in identifying, presenting, and closing business with new accounts.
Sep 1998Apr 1999

Manager, Public Relations

Siemens Microelectronics

Managed public relations programs for various Siemens Microelectronics product groups, including computer networking silicon products (xDSL, ATM, Gigabit Ethernet, etc.), optoelectronics, (including LEDs, fiber optics, and laser diodes), automotive/industrial applications, wireless/cellular silicon technologies, and power semiconductors.

  • Created strategy and assisted in launch of new product initiative for Siemens opto-electronics products.
  • Developed press releases and press content for various product groups.
  • Wrote technical articles for Siemens opto-electronics product group.
  • Coordinated trade show media programs for various divisions within Siemens Microelectronics.
  • Organized media tours for Siemens new xDSL, ATM, and Gigabit Ethernet semiconductor products.
  • Assisted in integrating Siemens Microelectronics program into overall PR program for Siemens USA, and ultimately paving the way for launch of Infineon Technology.
Jun 1990Apr 1999


Woolf Media Relations Inc.

Created public relations and strategic programs for a wide variety of high-technology companies: Accton Technology Corporation, Advanced Computing Corporation (ACC), Claris Corporation, Epilogue Technology Corporation, Ganymede Software Inc., Hummingbird Communications Ltd., Innosoft International Inc., Integrated Systems, Inc., Kalpana, Inc., Netopia, OTC Telecom, Rapid Logic, SGI, TCP/IP Expo, and TGV Software Inc. among others.

  • Delivered marketing communications services, including creating press releases, corporate profiles, data sheets, presentations, FAQs, white papers, feature articles, and various positioning documents.
  • Provided analyst and media support for product launches, including developing product collateral, arranging press tours and media events,, managing product reviews, and disseminating compelling information to the market.
  • Provided international media relations and marketing support, including worldwide press tours and working with local resources to penetrate foreign markets.
  • Managed trade show activity, including planning and executing media campaigns and identifying/arranging speaking opportunities for clients.

Editor and Trade Journalist

Additional Publishing Experience
  • Managing Editor, LAN Technology, a monthly magazine providing technical information to computer professionals who install and maintain local area networks, M&T Publishing, Redwood City, CA
  • Editor, VideoSat News, a trade publication for retailers in home entertainment electronics, Commtek Publishing Company, Boise, ID
  • Assistant Editor, Medical Marketing & Media, a trade publication for pharmaceutical marketers, CPS Communications, Inc., Ridgefield, CT
  • Technical Editor, Motion Pictures, SMPTE Journal, a technical journal for the film and television industry, Society of Motion Picture and Television Engineers, White Plains, NY
  • Managing Editor, Video Trade News, a trade publication for the video production industry, and Editorial Assistant, Production Manager, Educational & Industrial Television, providing information to non-broadcast television production professionals, and Videoplay Magazine, serving the emerging home video market, published by C.S. Tepfer Publishing Company, Danbury, CT

Tom Woolf - Writing Samples