Terry Mc Farlane

Summary

Experienced, results driven leader with a track record of success.

Skilled at developing research based advertising campaigns across all media.

Excellent team building and mentoring abilities.

Strong work ethic and desire to continue to learn and grow as a leader.

Work History

Work History
Oct 2009 - Present

Creative Services Director

KTVX/KUCW
  • Responsible for the strategic marketing plans for ABC 4 and CW 30, the Newport duopoly in Salt Lake City.
  • Lead and mentor the promotion, design and commercial production teams for both stations.
  • Key accomplishments include the successful launch of HD newscasts for ABC 4 in April 2010. Project lead on new set construction and station graphics overhaul.
  • Developed a strong commercial production and sales support team to benefit new business development.
Apr 2009 - Oct 2009

Creative Services/Account Rep

Studios 121

Free lance marketing/creative professional for Studios 121, a Fort Worth Production Studio.

Projects include providing creative services and account management for The American Life TV Network, Cook Children's Medical Center and Biz TV. Writing/producing/editing commercials and long form video projects.

Apr 2007 - Jan 2009

Creative Services Director

KTVT, CBS Dallas
  • Responsible for the strategic marketing plans for CBS 11 and TXA 21
  • Lead and mentor the promotion, design and commercial production teams. Responsible for managing astaff of twenty, including two Promotion Managers and a Design Director.
  • Key accomplishments include the successful launch of HD newscasts for both stations, leading the setand graphic redesign process. During November of 2007, CBS 11 moved into second place at 10:00 for thefirst time in station history. Station achieved strong ratings growth across the board from May '07 to Nov '08. 
  • Provided creative support to the CBS 11/TXA 21 sales team. Produced commercials, spec spots andpresentations for the New Business Development team.
  • Developed and managed $4 million A&P budget for two stations.
Jun 2002 - Apr 2007

Creatice Services Director

KXAS, NBC Dallas
  • Managed the creative team at the Dallas NBC O&O for five years.
  • Key accomplishments include a four year run as the #1 10 p.m. newscast in the market, consistently beating long time market leader WFAA. The morning newscast also achieved strong ratings growth, consistently winning or challenging for #1.
  • Assisted sales team in hitting revenue goals via client vignette programs and two popular Health and Women's Expos.
  • Promax silver awards for “Identity Crisis” and “Who Messed With Texas” campaigns.
  • BDA awards for print advertising and set design.
Jun 2000 - Jun 2002

Creative Services Director

WISN, ABC Milwaukee
  • Managed the creative team at Hearst Argyle's ABC Milwaukee station
  • Supervised the Promotion, Design and Community Affairs teams.
  • Key accomplishments include consistent ratings performance and demo growth. Helped sales team generate $800,000 in revenue via the successful Community campaign "Children First".
  • ADDY Award for “Mark Said It Would Be Like This” weather campaign.
Jun 1992 - Jun 2000

Creative Services Director

KLAS, CBS Las Vegas

  • Responsible for developing the KLAS-TV and Las Vegas One marketing plans. Supervised and mentored the Promotion, Production and Community Affairs teams.
  • Key accomplishments included the re-launch of the Eyewitness news brand, and being part of the team that moved the station from #2 to #1 in local news. 
  • I was named "Employee of the Year" in 1997, and our team was recognized with several ADDY awards for our work.
  • Managed successful outreach program “Community Pride”, generating $750,000 annually in revenue.

Skills

Skills

Final Cut Pro

Avid Editing

Certifications

Certifications

Promax, Telly, Addy and Emmy award winner

Industry Awards

Six Sigma Green Belt

GE, NBC Universal