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  • Delivering sustained organizational growth in dynamic environments.
  • Establishing structure, building employee value, driving vision and achieving critical strategic goals.
  • Building businesses, leading operations, at ease working in multi-cultural environment, delivering sustained profitability and growth in dynamic conditions.

Work experience

Chief Executive Officer-Large Real Estate Project 

Oct 2014Nov 2015
 Complete executive responsibility for development of a resort cum township project in North India spread over 264 acres reporting to the Board.
Overall responsibility for setting strategic goals, objectives, budgets, policies, and procedures to ensure that the project is implemented without time and cost overruns and for strategic review of the performance on a regular basis.
I was also responsible for land acquisition and negotiation with leading players in the real estate sector to explore possibilities of a tie up/joint venture.
I  developed an effective organizational structure and the promoted a positive internal climate since this was a greenfield project and also monitored the adherence of employees to guidelines, policies and procedures.
Recruit, develop, manage and motivate executives and employees.

Chief Commercial Officer

Aug 2012Feb 2014
Recalled by Afghan Wireless in Aug 2012, led commercial function and turn around the business to enhance revenue, brand image and create positive customer experience with cross functional teams of 300+.
Launched various new products / services, achieved expectations of internal & external stakeholders, enhanced revenues by 15% and optimized the media buying leading to 20% cost efficiency.
Created a common vision of "growth and sustainability" across departments. Restructured departments, recruited manpower resources and facilitated rationalization of marketing OPEX, retail enhancement, enhancing usage of "low usage sites" and ensuring increment in data revenues.

Chief Commercial Officer (Middle East and West Africa)

Nov 2011Jul 2012
I was the Chief Commercial Officer(West Africa and Middle East) reporting to the CEO and responsible for development and management of clients in Africa and Middle East.
Set up and incorporated the company in Nigeria where I was also a Director on the Board. Successfully developed new relationships with operators like-Etisalat, MTN, Vodafone, Millicom etc and also built up the entire team for the region

Chief Commercial Officer

Jul 2009Apr 2011
I was responsible for Sales/Marketing/Customer Care and Business Operations reporting to the CEO and played a key role in managing revenue growth operations for the organization.
Achieved 26% growth in subscriber base with corresponding 13% growth in revenues.
Demonstrated business excellence in increasing the customer base to around 3 million with a phenomenal growth in broadband customers and increasing the retail footprint.
Successfully increased the EBITDA margin by controlling overall operational costs and realigning the strategy to focus on data services. Launched of new services for brand differentiation and revenue enhancement.
Achieved significant reduction in handset subsidies and sourcing of handsets and terminals. Subsidy reduced from around 20 dollars to 4 dollars.
Managed alliances with various handset manufacturers to launch state of the art handsets at affordable prices.

Chief Commercial Officer

Jan 2008Mar 2009
Managed the commercial activities of this new start up i Uganda providing GSM/WIMAX services and reported to the CEO.
Drove the business operations which included-Sales/Marketing/Customer Care/Products and Services and increased the customer base to 1.25 million in just over 11 months in a fiercely competitive market where we were the fourth operator. Built a vibrant brand in a short span of three month with innovative communication strategies and excellent consumer experience and as a result we got three Pan African awards at AfricaComm.
Built up the entire distribution network from scratch with over 10, 000 retailers and 30 franchisee stores

Chief Commercial Officer

Jul 2005Nov 2007
Joined the company as Marketing Director and was promoted as Chief Commercial Officer in a short span of time looking after Marketing/Sales/Customer Care. Developed and implemented commercial propositions and established an operational structure to support the rapid growth of the company and provided a process-driven strategy to achieve cohesion among all departments.
Instrumental in increasing the customer base from 325,000 customers to 1.5 million in a short span of two years making Afghan Wireless the leader in the country. Revenue increase from 5 million USD to 10 million USD per month.
Established various customer interfacing processes with a focus on reducing "Time to Market" and enhance "Customer Experience."

National Head-VAS and Business Marketsad

May 2003Jun 2005
 Responsible for managing the business for VAS services and Business Markets for the company and was a member of the core team for the GSM launch.
Successfully launched the brand Glo in Nigeria with innovative services like M- Banking/Data Services/Per Second Billing etc and generated revenues of over 240 million dollars in the first year.
Conceptualized and implemented business plans, identified and launched cutting edge value added services and implemented key processes

Chief Marketing Officer/General Manager

Jan 1996May 2003
Joined the company as Senior Product Manager and got fast track promotions as CMO(North Hub)/General Manger.
Launched GSM Services in various new circles like Andhra Pradesh/Punjab/Haryana/Himachal and was pivotal in implementing the FMCG mode of prepaid card distribution.
Had a National Level responsibility to develop and mange a loyalty program and built up nationwide alliances. Also initiated and implemented the Customer Satisfaction Track and Brand Track in the company.
I was responsible for Market Share/Revenues/Churn/Customer Acquisition and Product Development/Brand Communication.
Key achievements included -Increase in market share from 38% to 49% in a short span of one year and various new product launches and scaling up operations and distributor expansion.

Group Product Manager/Business Development Manager/Research Manager

May 1989Dec 1995
Began my career graph with ORG/Mudra Communications as a Research manager where I led many qualitative and quantitative studies for mega brands which included companies like Nestle/Unilever/NIIT/Tatas etc. and after that moved to Jagatjit Industries Limited/Mohan Meakins where I handled the Product Management functions for two leading brands of those days- Old Monk Dark Rum and Binnies Chips.




Professional Enhancements

  • Senior Management Program from Indian Institute of Management, Ahmedabad.
  • Services Marketing Program from Indian Institute of Management, Kolkata.
  • Quality Improvement & Performance Management – Institute of Quality Limited (Phil Crosby Associates).

Paper Presentation and Other Accolades

Paper Presentation, Workshop on Churn Management-Best Practices – British Telecom (1999).
Presented paper on Tariffing & Bundling and Marketing of ‘IN’ Services at International Telecom Conferences, Singapore (1996-2001).
Holds the distinction of being the Featured Speaker at GSM Eurasia Conference, the European Market Research Event and the GSM Central Asia Conference (2006-07). Honor of being the Panel Discussion Participant of Prepaid Services – GSM World Congress, Cannes, France (1998).
Featured speaker in GSM ME and Telecom Leaders.


  • Distinguished career is highlighted by strong management and operating performance and an impressive record of contribution in leading companies like Bharti Airtel, Glo, Warid Telecom, Mudra Communications etc.
  • High performance Senior Management professional with over 24 years of experience in delivering sustained organizational growth in dynamic environments.
  • Establishing structure, building employee value, driving vision and achieving critical strategic goals and driving revenues,market share,growth along with operational efficiency and profitability.
  • Building businesses, leading operations, at ease working in multi-cultural environment, delivering sustained profitability and growth in dynamic conditions.



Sep 2015 -Dec 2015 Customer Analytics/People Analytics

University of Pennsylvani

Sep 2015 -Oct 2015 Marketing in a Digital World/Digital Analytics for Marketing Professionals

University of Illinois at Urbana–Champaign

Jan 2016 -Jan 2016 Social Media in Public Relations 

National University of Singapore 

Jan 2016 -Jan 2016 Gamification

University of Pennsylvania

Oct 2015 -Oct 2015 Internet Giants: The Law and Economics of Media Platforms

University of Chicago

Jan 2016 -Feb 2016 Managing The Company of the Future 

University of London/London Business School