Balancing Blooms Limited
Created a private UK LLC manufacturing natural medicines from concept (2002) to launch (2004). First product range launched January 2004 exclusively online and in 250 stores of the leading UK pharmacy chain Boots the Chemists. Won Institute of Public Relations Silver Award for the national launch PR campaign. The brand has proven successful in growing the category and Boots expanded distribution to 600 stores in 2006 and to 900 stores late 2007. Sales increased +8% in 2008 despite recession.