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Expert in consumer brand marketing, advertising, strategy, sales, innovation and operations in the US and Europe in detergents, personal care products and paper (Procter & Gamble, Kimberly-Clark), beverages (Coca-Cola), food (Unilever), restaurant and retail (Cracker Barrel Old Country Store). Successfully founded a natural medicines manufacturing and a management consultancy company.

Work experience

Jul 2002Present

Managing Director

Balancing Blooms Limited

Created a private UK LLC manufacturing natural medicines from concept (2002) to launch (2004). First product range launched January 2004 exclusively online and in 250 stores of the leading UK pharmacy chain Boots the Chemists. Won Institute of Public Relations Silver Award for the national launch PR campaign. The brand has proven successful in growing the category and Boots expanded distribution to 600 stores in 2006 and to 900 stores late 2007. Sales increased +8% in 2008 despite recession.

Nov 2005Apr 2008

Chief Marketing Officer, SVP Marketing & Innovation

Consulted from November 2005 - June 2006 to develop a brand architecture and 5 year “Stretch Plan” using increased marketing tools and concept innovation. From July 2006 commenced implementation of the plan as permanent executive SVP and CMO. By April 2008, in a recessionary environment, past 12 months Cracker Barrel Old Country Storerestaurant traffic was beating industry average by +2% .

President of CB Music LLC from July 2006 led a country music promotion program with the launch of 6 major exclusive CDs. In 2007 CB Music’s CD sales grew by more than +30%, in an industry down -15%.

Jan 1999Dec 2004

Founder and Managing Consultant

Blue Chip Management Consultants Ltd

Projects personally managed included:

Linx Printing Technologies plc:    April 2003- March 2004

Interim Head of Global Sales & Marketing of this high tech B2B industrial ink jet printing company with 15% global share. Following two years of negative sales, increased sales +15%.

Ordnance Survey: UK Government geographical information agency.January 2001-July 2002

InterimHead of Marketing and interim Head of Business Development.

Managing Director ofNELSONS homeopathic medicine manufacturer:                                                                            March - October 2000

Apr 1997Nov 1998

Vice President Europe, Marketing & Research & Development

Promoted 1998 to be P&L responsible for the $1.4 billion Europeantissue business:-

Turned around a four quarters year on year profit decline into a +30% operating profit rise in Q3 1998.

May 1993Mar 1997

Executive Board Marketing Director


P&L responsibility for three Strategic Business Units. Increased operating profit +66% over 4 years.

Mar 1990Mar 1993

Manager, Global New Product Development

The Coca-Cola Company

Led the creation of global sports drinks Aquarius and Powerade and team member in the creation of the JV with Nestle to sell ice tea and coffee in the US.

Jan 1988Mar 1990

Executive Board Marketing Director

The Coca-Cola Company Great Britain

Increased GB sales over 50% in two and a half years.

Jun 1979Dec 1987

Associate Advertising Manager

Procter & Gamble

Brand and Associate Advertising Manager positions in UK, Switzerland, Holland and Belgium. Grew profit and share in every market.


Oct 1974May 1978

BA Hons

Cambridge University

Sabbaticall year as VP Student Union - founded a student travel agency and retail store.

National Union of Students finance committee.

University Council of the Senate Student Representative.

Charity Rag Week President.


Brand Marketing
Thirty years of creating, building, turning around consumer brands. Winner of best American outdoor advertising award 2007. Twice won UK most effective sales building TV advertising award. Created my own branded line of natural medicines for sale in UK pharmacy chain Boots.