Download PDF


Distinguished 20+ year career is showcased by consistent promotions, an outstanding record of strong management performance, and instrumental contributions in building and driving the results. Take-charge, action-oriented leader with excellent listening, communication, and interpersonal skills – combined with successes in motivating teams to produce results and in developing top-caliber individuals into future leaders. Analytical, detailed, process oriented and data driven; able to grasp large amounts of data, quickly synthesize it and apply it to situations, and comprehend its impacts across an organization. Maintain a win-win negotiating style and a positive, “can-do” attitude. Looking for a VP of Sales and Marketing role leading a B2B company

Work experience

Mar 2008Present

COO / SVP of Sales and Marketing

Integrity Associates

National executive recruiting and sales consulting firm helping companies execute succession planning, change initiatives, aligning strategic objectives and talent evaluation.

COO / SVP of Sales and Marketing

•Hired by Companies to Align Strategic Objectives and Train Staff

–MetroPCS – Develop and design a “Train the Trainer” program for a major wireless company to drive sales.

–Financial Publishing Services – Marketing redesign, implement sales tracking tools and sales training.

•National Speaking platforms.

–National Automatic Merchandiser Association (NAMA) – “Hire and Retain your Employees”

–Independent Textile Rental Association(ITRA) – “Realizing your Sales Vision and Hiring the Best Employees”

–Colorado University – Business School – “How to Market Yourself”

•Transitioning Professional NFL players into a career

–Created a company called, “Transitions After the Game” that works with current and former NFL players in their transition after playing professional football. Designed and directed a video shot at Lambeau Field, Home of the Green Bay Packers to prepare athletes for life after their playing days are over.

Jan 2006Mar 2008

COO / SVP of Sales and Marketing

SuperPro Vending

National bulk vending company selling B2C and through direct and distribution channels

COO / SVP of Sales and Marketing

Drove sales and marketing through e-commerce and direct to customer. Managed 4 direct reports and handled new product development and corporate strategy initiatives.

•Marketing Campaign

–Designed and drove new company website and overall marketing vision

–Developed nationwide direct marketing campaign in a three step process

–Featured in two articles within 2 major vending industry magazines

•Operations and Sales

–Interviewed and selected 3 Board of Directors

–Created direct sales channel to sales products resulting in a 35% increase in sales

Jan 2001Jan 2006

Managing Director

Integrity Recruiting and Consulting

National executive recruiting and sales consulting firm helping companies execute succession planning, change initiatives, aligning strategic objectives and talent evaluation

Managing Director of Operations and Sales

•Hired by companies to align strategic objectives and train staff

–TruGreen Landcare – worked directly with the EVP of Sales and Marketing to create a national sales ramp-up

–InterCall – Designed sales leadership training module for entire national sales management team

–Abbott Labs – Designed and delivered sales training classes for all Sales Managers nationally

•National Writing platforms.

–Wrote and published the book, “Shifting into Higher Gear” (Wiley) and a requested radio and television guest

–Published in several key magazine and websites on the topics of recruiting, sales and customer service

Jan 2000Jan 2001

VP of Sales and Marketing - Central

Corporate Express

Corporate Express is one of the world’s leading suppliers of office, computer, imaging, promotional and janitorial products, office furniture, and document/print management services to corporations in diverse industries

Vice President, Sales & Marketing – Central

Drove marketing, e-business, new product development, account acquisition/retention, and corporate strategy initiatives that were instrumental in producing positive outcomes for the Central region ($145M in revenues). Managed 11 direct reports with over 200 inside and outside sales/customer service employees.

•Strategic Leadership - Created a comprehensive strategic plan that centered on turning around the sales team during a difficult merger and implementation of a new ERP system.

•Updates and results - Developed/launched a new tracking dashboard to evaluate sales performance that increased sales over prior year by 15%.

Jul 1995Jan 2000

Acting SVP of Sales and Marketing / Regional VP of Sales

Aramark Uniform Services

Steady career progression with this $1B company reflects continual promotions and consistent achievements in delivering strong business results – Aramark is one of the world’s leading suppliers of managed services for apparel and facility maintenance products.

Acting SVP of Sales and Marketing / Regional VP of Sales – (1995-2000)

Hand picked by company President to head up the entire sales and marketing group consisting of 6 Directors, 40 sales Managers and 350 Sales Reps selling contractual service agreements to B2B companies including Clean Room Services. P&L responsibilities for $300 million in sales on a $50 million expense budget as a Regional VP of Sales (20 State Region) and $850 Million in sales as Acting SVP. Awarded President’s Club honors 4 years.

•Restructuring & Sales Revitalization. Reversed negative sales growth rate to 15% growth rate and realigned the entire national sales organization while reducing expenses by $2.5 million. Grew sales by 267% ($119M) in 4 years.

•Sales results and Team Building – Best Region award 4 out of 5 years also developing key national leaders

•Process Improvement – National project co-leader on best practices on interview selection guides, sales training tools, evaluation of CRM tools and helped direct several national sales meetings. Trained new Regional VP of Sales.

Apr 1993Jul 1995

General Manager - Chicago

Aramark Uniform Services

Instrumental in the turning around of the Chicago operation who was losing money, with flat sales growth and 45% turnover into a location generating over $1.5 million profit and a 12% sales growth within 12 months.Primary goals centered on the company sales and profit increase but also into creating a training location for the entire company to send their new employees to train. Full P&L accountability. Managed 9 direct reports and 60 employees.

•Leadership. Transitioned this location into a state-of-the-art training center.

•Hiring & Training. Hired/trained/upgraded the management and support team with direction of (operations, sales, customer service, administration, and major accounts).

•Award. Honored with the “Most Improved Operation Award” in the Region.

May 1989Apr 1993

Regional Sales Manager

Aramark Uniform Services

Took over a 6 state region who had not exceed plan intothe #1 performing sales team in the nation out of 30 sales regions nationally. Designed and developed sales training modules for the field sales team that were implemented for the entire company. Multi-unit management of 16 locations also opening 6 new markets.

•Master Negotiator. Working with my team sold several of the largest accounts ever sold by the field sales team.

•Sales Improvement. Impacted Region with 150% sales growth with $45 million in sales improvement in 3 years.

•Award. Honored with the “Superstar” award 2 of 3 three years as the #1 Regional Sales Manager out of 30.



Columbus University


Results driven
Drove $119 million in new sales through sales automation, productivity enhancements and leadership of management team Reduced turnover rate from 40%  to 18% while at the same time increased sales results by 166% Added an additional 15% in unplanned new revenue by creating/executing business plans to grow 11 major markets while running the rest of my region Trained and promoted 20 key leaders – several are running Aramark currently
·        Sales co-architect for a 30% ramp-up in sales force personnel into existing and new markets by analyzing the prospect universe for ROI on deployment ·        National project leader on new sales compensation programs and project co-leader on evaluation of new CRM tools ·        Assisted in the national design and role out for new key attribute criteria for new sales rep hires which resulted in a reduction in turnover and an increase in results ·        Direct leadership on total retooling of the national sales force including; Sales Reps, Managers and Directors by realignment responsibilities and territories 
Senior sales management – leading regions and national teams – as many as 300 outside Sales Reps, 40 Sales Managers and 6 Directors hunting for new accounts Sales leadership for one of the largest office supplies companies selling products within a multi-state market  - 200 reports Direct and indirect management of National Account Managers, Multi-location mgmt for a business operating unit and customer service departments P&L responsibility for $300 million in sales on a $50 million expense budget Key leader on the integration of several large acquisitions - one was over $50 million in revenue and  $8 million in profit Marketing, e-commerce and branding for a new product launch with a Fortune 50 company for exclusive rights to sell their products


Leadership Excellence

Penn State University

Negotiations skills

Shapiro Negotiations