Work experience

Work experience
Jul 2009 - Present


tSherrell Consulting
IA/UX [Information Architecture] / [User Experience] design consultation.
Jan 2008 - Jul 2009

Sr. Information Architect

Information architecture, user experience, best practices, analysis and strategy.
May 2001 - Jun 2007

Manager, Creative Services / Creative Designer

Lead creative for Smurfit-Stone Container’s marketing department. Developed and executed strategies furthering sales and marketing efforts. Successfully delivered solutions for trade-shows, printed and electronic marketing materials, online and video based media.
Apr 1999 - Jun 2000

Instructor, Visual Communications

Oklahoma State University - Okmulgee
Developed curriculum and instructed students in advanced multimedia and visual communication methodologies. Specialties included: Interface Design, Basic Graphic Design, and Typography.
2000 - 2000

Interface Designer
Provided cognitive design for as well as various business communication and marketing programs including print advertising and electronic presentations.
1995 - 1999

Creative Director

Plant and Associates
Responsible for maintaining the overall creative “look” of all design activities. Met with clients, evaluated needs, proposed and initiated solutions. Coordinated projects and members of the design team, and assisted graphic designers in final production. Media included: packaging; billboards; production art; in-store displays; brochures; annual reports; logo design and web site design.
Aug 1996 - Jun 1997

Design Consultant

Worked with a variety of design studios producing: packaging, wine labels, multimedia graphics, ads and brochures.
Oct 1995 - Aug 1996

Art Director

Plant and Associates
Lead design and production efforts for group, executed designs and coordinated with printers.
1990 - 1995

Multimedia Designer

AVCOM Productions
Designed and produced visual content for large 35mm multi-image and multimedia presentations; interactive programs; and videos. Also responsible for on-site, backstage control of presentations, edits, and technical set-up and support.


2006 - 2010


Academy of Art University
1987 - 1999


Oklahoma State University



Social Media Consultant

Social Media Academy