Terry Shaughnessy



Passionate, articulate and results driven experiential and sports marketing, event management, operations and financial professional with strong work ethic and integrity; looking to collaborate with colleagues and lead integrated marketing programs, events, sponsorships, experiential, promotions and/or advertising campaigns for diverse clients and brands; accomplished business and consumer problem solver dedicated to building strategy, management, governance, activation and measurement equity on time and within budget


·Skilled at leading clients, senior management, team members, business partners and vendors in delivering best in class results for all stakeholders, while fostering each team member’s professional development

·Promoted multiple times, received evaluations as leading contributor, and also received employee excellence award and client accolades

·Diverse industry experience within sports and entertainment, automotive, advertising, financial, consumer packaged goods, non-profit, healthcare, manufacturing, construction and consulting


·Marketing: Event, Experiential, Sports, Sponsorship, Promotion, Mobile, Entertainment, Retail, Direct

·Management: Client Services, Account, Event, Brand, Program, Project, CRM

·Corporate Partnerships, Owner Loyalty Programs, Product Launches, Ride and Drives

·Advertising and Marketing Communications: Traditional, Digital, Creative Oversight, Research

·Strategic Planning and Development, Branding Partnerships, Executive Presentations, Case Studies

·Operations and Product Integration, Vendor and Supplier Relations, Contract Negotiations

·Financial, Inventory and Time Management

·Media and Talent Relations, Consultative Sales

·Leadership, Decision Making, Mentoring, Multi-Tasking, Communication, Organization



PC and Mac applications; social media; proficient in Word, Excel, Powerpoint and Outlook software programs; database management and electronic data capture; ability to adapt and learn new systems



LinkedIn with several event, experiential, sports, sponsorship and advertising groups

Notre Dame Club of Detroit and Irish American Club of Detroit

Volunteer monthly to feed homeless in Detroit

Volunteered as Del Wilber & Associates Market Researcher for the Detroit Tigers and Champions Tour

Interned with the United States Cerebral Palsy Athletic Association and Detroit Rockers

Work History

Work History
2008 - Present

Integrated Sports Marketing, Events & Account Management Consultant

Shamrock Consulting

·Perform project based initiatives for West coast sports marketing communication, experiential, event and financial clients utilizing my marketing, account management, operational and financial experience

·Demonstrate proficient leadership, organization and communication, strategic and analytical problem solving with the ability to multi-task and negotiate with proven results

2003 - 2008

Account Director (promoted from Account Manager)

Kaleidoscope Sports & Entertainment/Momentum WW (Interpublic Group)

·Directed Buick’s experiential marketing programs, golf marketing communication advertising (50+ assignments yearly), events (70+), logo design, mobile marketing (100K annual leads) and brand promotions from concept to implementation of Buick’s PGA Tour (once the largest corporate sponsor of professional golf) and PGA of America sponsorships, Tiger Woods endorsement activities, owner loyalty program, budgets, inventory, reporting and new business proposals ($20MM+ budget)

·Led relationship marketing partnerships with IMG, Nike, American Express, PGA TOUR, PGA of America, American Hole n’One, Scratch Golf, Emmy Awards, Dominos, Office Max, On Star, GM Card, GM Corporate, SiriusXM Radio, Upper Deck and Ilitch Charities regarding consumer marketing and client brand initiatives; also supported several client accounts, operation and public relation teams and new product engagement programs

·Established consumer promotions with Tiger Woods, Travel Channel and Conde Nast, in addition to product integration opportunities and vehicle logistic needs with PGA TOUR, PGA of America, Tiger Woods Foundation, CBS Sports, Golf Channel, Amazing Race, EA Sports, Upper Deck and Sirius XM

·Oversaw client experiential, event, sponsorship, account and operational aspects for two PGA TOUR events and a PGA Championship live remote which included tournament broadcast simulcast, consumer engagement, lead generation and premium giveaways (attracted over 40,000 consumers); facilitated activation for the Buick Scramble National Championships (largest amateur event played at six different courses, over 5,000 golfers), VIP guest itinerary and Tiger Wood’s logistics

·Planned and managed talent activation, appearance coordination and personal service agreements

·Utilized proprietary measurement system to assess, analyze, negotiate, approve, execute and measure a program’s financial implications, legal ramifications and ROI potential

2002 - 2003

Marketing & Account Management Consultant

Freelance Marketing Services

·Chevrolet digital account management responsibilities for site development, enhancements, maintenance and email marketing projects

·Developed digital copy for key management biographies at Arizona construction firm

1995 - 2002

Senior Account Executive (promoted from Client Business Manager)

DMB&B (Publicis Groupe)

·Account management of the Pontiac Bonneville (product launch), Grand Am, USOC and Motorsports advertising; creative, production, media, research and collateral material stewardship of marketing objectives and in-market results of the Pontiac brand portfolio ($50MM budget)

·Key liaison coordinating weekly client meetings, developing and presenting competitive advertising and spending, billing, and maintaining Pontiac divisional and brand specific budgets ($150MM) 

1995 - 1995

Project Manager

Fox Sports Detroit/PASS Sports

·Handled project management responsibilities; converted regional cable sports programming station of 1.6 million subscriber base from premium to basic fee system 



Bachelor of Business Administration

Walsh College of Accountancy and Business Administration

Master of Arts

Wayne State University