Recruited to this non-profit organization championing Toronto’s annual Pride Week celebrations following a 9 month vacancy to transform a turbulent environment suffering with a $40K deficit and complete staff turnover into a highly influential and internationally respected event.
Business & Operations Executive Leadership
- Directed operations, managed business, staffing, marketing development, government and sponsorship relations and policy advocacy.
- Fronted synergistic relationships with corporate sponsors and funding authorities, establishing trust-based partnerships founded on fiscal responsibility and respect.
- Developed two-year strategic direction, architecting a unified vision with the Board of Directors to refresh annual business planning processes.
- Standardized purchasing and procurement with integrated strategic & operational planning processes, defined & measurable objectives, and performance metric tools.
- Successfully produced two annual 10-day arts and culture festivals that included the three-day street closure of 20 city blocks in downtown Toronto, drawing attendance in excess of 1.2M.
Financial Management Excellence
- Managed a $3.5M+ operations budget: labour costs, infrastructure including power & facilities, festival security, event marketing, communications and administration, steering fundraising strategies to establish a revenue reserve.
- Successfully secured a line of credit while operating with an organizational fiscal deficit.
- Forecasted income and expenditure and provided monthly financial reports to the Board of Directors.
Human Resources Governance
- Transformed the organizational layout, ushering in improved premises, workflow management and HR processes.
- Implemented new recruitment and retention strategies that led to an improved retention rate, taking a hands-on role in coaching and mentoring managerial and director level staff.
- Coached, mentored and developed 3 directors and 2 senior managers, empowering up to 16 permanent and contract staff, 150 year-round volunteers and 1000 festival assistants to achieve economic windfall of $136M in 2009.
Marketing & Communications Direction
- Revitalized the organization’s brand across online and print publications, refreshing marketing and communications look and feel.
- Project-managed Pride Week street festival, parades and peripheral events, etching out a vision encompassing street closures, obstinate liquor laws, and grant applications while promoting eclectic performers (e.g. Cyndi Lauper).
- Injected modernized systems and tools into an outmoded website and technology network, knitting interactive media into an online database to improve membership participation and volunteer management.
- Married social networking sites (such as twitter, YouTube, MySpace, Flickr, FourSquare, and Facebook) with Pride-friendly communications to establish a membership database of 10K+ in one year.
- Pushed boundaries, developing seamless marketing collateral spanning web, print media images, and promotional material as well as establishing media relationships from-the-ground-up to secure an increase of $10M in publicity in 2010.
Government & Industry Advocacy
- Fostered relationships with InterPride and International Pride organizations by employing an expansive world view to balance local demands with international best practices.
- Nominated as a Vice President of InterPride global umbrella organization.
- Recognized by stakeholders at provincial, federal and municipal levels for ability to re-establish connections spanning corporate sponsors, community leaders and multiple levels of government.
- Delighted event goers and critics alike and awarded 2009’s Best Festival in Canada Star Award.
- Championed arts and culture initiatives, driving Pride Toronto to the forefront in national and international media.
- Secured the rights to host the Fourth World Pride in Toronto in 2014 with a budget of $10M.
By the Numbers
- Managed a $3.5M budget
- Realized economic impact of $136m for toronto
- Generated $10M in publicity
- Event attendance of 1.2M+
- Secured 4th World Pride with a budget of $10M